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Special Report

Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.

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Emerging Marketing

Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention, Online Video Marketing, Monitoring and Measurement  
    
    

Search Marketing

Keyword Research Tools, Bid Management, Search Engine Optimization, Pay Per Click Marketing, Link Development, Competitive Analysis, Search Engine / Directory Submission, Branding, Content Syndication, Content Development  
    

Website Development

Usability, Website Navigation, Landing Pages, Google Adsense, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting  
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