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<title><![CDATA[www.emarketingpapers.com/Search Marketing/Search Engine Optimization]]></title>
<description><![CDATA[Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from &quot;natural&quot; search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.]]></description>
<link>http://www.emarketingpapers.com/search-marketing-solutions/search-engine-optimization/</link>
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<title><![CDATA[iProspect Blended Search Results Study]]></title>
<link>http://www.emarketingpapers.com/whitepaper1501/</link>
<pubDate>2008-04-17 00:00:00</pubDate>
<description><![CDATA[The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.]]></description>
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<title><![CDATA[When Are SEO Firms Going to Offer Link Baiting Services?]]></title>
<link>http://www.emarketingpapers.com/whitepaper29/</link>
<pubDate>2006-09-14 00:00:00</pubDate>
<description><![CDATA[With link baiting now widely considered to be one of the most effective SEO tactics, why isn&#39;t it offered as a service by SEO firms? Link building expert Andy Hagans explains the challenges a client faces in obtaining link baiting services. ]]></description>
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<title><![CDATA[PPC vs. SEO - The Final Battle]]></title>
<link>http://www.emarketingpapers.com/whitepaper1502/</link>
<pubDate>2008-02-12 00:00:00</pubDate>
<description><![CDATA[As an online marketer, what keeps you up at night? For a lot of us, it&#39;s the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.]]></description>
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<title><![CDATA[Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach]]></title>
<link>http://www.emarketingpapers.com/whitepaper1424/</link>
<pubDate>2007-05-02 00:00:00</pubDate>
<description><![CDATA[A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.]]></description>
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<title><![CDATA[Questions to Ask your Potential Search Engine Optimization Company - Part One]]></title>
<link>http://www.emarketingpapers.com/whitepaper61/</link>
<pubDate>2006-08-01 00:00:00</pubDate>
<description><![CDATA[If you are looking to partner with a  search engine optimization company, it&rsquo;s important that you choose a firm you  can trust. Many search engine optimization companies today use tactics that are  questionable and that can lead to your site getting penalized by the major  search engines. In this article, you will be given several important questions  to ask any SEO firm that you are considering, and learn how to interpret the  answers you are given.]]></description>
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<title><![CDATA[Questions to Ask Your Potential Search Engine Optimization Company - Part 2]]></title>
<link>http://www.emarketingpapers.com/whitepaper62/</link>
<pubDate>2006-08-01 00:00:00</pubDate>
<description><![CDATA[In this article, the second of a  three-part series, readers will learn key questions that can be asked to  determine the competence of any search engine optimization company that they are  considering. This article can serve as a valuable resource for  those researching search engine optimization  companies.]]></description>
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<title><![CDATA[Questions to Ask a Potential Search Engine Optimization Company - Part 3]]></title>
<link>http://www.emarketingpapers.com/whitepaper63/</link>
<pubDate>2006-08-01 00:00:00</pubDate>
<description><![CDATA[This article is the third and final part of a series designed to help you find a search engine optimization company that is worthy of your trust. In this installment, you will learn questions to ask search engine optimization companies in order to assess the business assurances that they have made.&nbsp;  ]]></description>
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<title><![CDATA[Business to Business Marketing on Search Engines - A Largely Untapped Marketing Tool]]></title>
<link>http://www.emarketingpapers.com/whitepaper64/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Many people may not be aware of  SEO&rsquo;s usefulness is in business to business marketing or what a valuable  marketing tool SEO can be in general.&nbsp; Learn more about why B2B companies can benefit from  using SEO as a key marketing tool.]]></description>
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<title><![CDATA[Your SEO Service, Ethical SEO, and Competitor Monitoring]]></title>
<link>http://www.emarketingpapers.com/whitepaper65/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[With careful monitoring of competitors&rsquo;  sites and reporting of any violations of search engine terms of service found,  search engine results can in fact be directly affected. Learn how to identify  your online competitors as well as common issues that can lead to reportable SEO  violations.]]></description>
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<title><![CDATA[Professional SEO in Your Marketing Mix - Convincing Your Company]]></title>
<link>http://www.emarketingpapers.com/whitepaper66/</link>
<pubDate>2006-09-01 00:00:00</pubDate>
<description><![CDATA[Very often, the people who first  recognize the potential benefits of professional SEO are not the key decision  makers when it comes to a company&rsquo;s marketing mix.&nbsp; They are the people on  the front lines of the organization - the ones who deal with prospects and  customers every day. ]]></description>
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<title><![CDATA[Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link]]></title>
<link>http://www.emarketingpapers.com/whitepaper67/</link>
<pubDate>2006-09-01 00:00:00</pubDate>
<description><![CDATA[There are a number of guaranteed SEO  companies, but many of these guarantees are meaningless and about as useful as  leprechaun repellent.&nbsp; Learn what  to look for to avoid being taken advantage of by unscrupulous SEO  companies.]]></description>
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<title><![CDATA[Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?]]></title>
<link>http://www.emarketingpapers.com/whitepaper68/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Two of the most popular methods a  company can use for online marketing are organic search engine optimization and  pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these  methods.]]></description>
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<title><![CDATA[Your Search Engine Optimization Company - Protecting Your Time and Your Brand]]></title>
<link>http://www.emarketingpapers.com/whitepaper69/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Learn about the ways in which a quality SEO firm  can protect your time and your brand, from providing in-house copywriting to  managing implementation.]]></description>
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<title><![CDATA[Organic SEO - What Does It Really Mean?]]></title>
<link>http://www.emarketingpapers.com/whitepaper70/</link>
<pubDate>2006-09-01 00:00:00</pubDate>
<description><![CDATA[Learn how an  organic SEO firm works with site content instead of manipulating technical  loopholes, attracts links instead of utilizing linking schemes, strives to make  a website a valuable resource, and learns from the search engines rather than  learning how to exploit them.]]></description>
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<title><![CDATA[Don't Sabotage Your Search Engine Optimization Company]]></title>
<link>http://www.emarketingpapers.com/whitepaper72/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with.&nbsp; ]]></description>
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<title><![CDATA[Search Engine Marketing Services: Trends and Predictions]]></title>
<link>http://www.emarketingpapers.com/whitepaper73/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Search engine marketing services need to be able to stay on top of all of the latest industry developments and to be aware of the trends that are sure to shape the industry&rsquo;s future. Learn more about the issues that search engine marketing firms will be contending with as the SEO industry continues to change on a regular basis.&nbsp; ]]></description>
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<title><![CDATA[Demand Generation Through Corporate Blogging: What is Blogging's Role in SEO & Social Networking?]]></title>
<link>http://www.emarketingpapers.com/whitepaper1513/</link>
<pubDate>2007-10-15 00:00:00</pubDate>
<description><![CDATA[Two significant online trends are directly impacting the present and future of Business-to-Business Marketing. Learn how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.]]></description>
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<title><![CDATA[Video Search Engine Optimization]]></title>
<link>http://www.emarketingpapers.com/whitepaper109/</link>
<pubDate>2007-03-13 00:00:00</pubDate>
<description><![CDATA[This whitepaper is a readily accessible exploration of the key topics concerned in Video SEO today. As befits such a new and evolving area of expertise, this paper borrows frequently from the online observations and articles of those who are involved in the industry at the coalface and will suggest further reading for additional detail on any given facet of the overall topic.]]></description>
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<title><![CDATA[5 Secrets to Increase Website Traffic]]></title>
<link>http://www.emarketingpapers.com/whitepaper111/</link>
<pubDate>2006-04-03 00:00:00</pubDate>
<description><![CDATA[This report outlines five important &quot;insider&quot; secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.]]></description>
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<title><![CDATA[Search Engine Optimization Copywriting Tips]]></title>
<link>http://www.emarketingpapers.com/whitepaper167/</link>
<pubDate>2007-05-16 00:00:00</pubDate>
<description><![CDATA[SEO copywriting is the art and science of combining valuable content, readability and structure and formatting. Balancing these key elements will not only optimize the content for the engines, but will also optimize the users experience while visiting the site.]]></description>
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<title><![CDATA[B-to-B Lead Generation Insights from MarketingSherpa]]></title>
<link>http://www.emarketingpapers.com/whitepaper1561/</link>
<pubDate>2008-07-31 00:00:00</pubDate>
<description><![CDATA[In a free audio/video Webcast with MarketingSherpa&rsquo;s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when&mdash;and why&mdash;you should consider removing the registration page... and more.&nbsp; Don&rsquo;t miss these proven tips&mdash;watch the free 30-minute Webcast now.]]></description>
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<title><![CDATA[White Paper: 5 Tips to Turn Your Website into a Marketing Machine]]></title>
<link>http://www.emarketingpapers.com/whitepaper1417/</link>
<pubDate>2007-11-13 00:00:00</pubDate>
<description><![CDATA[Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.&nbsp; This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.]]></description>
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<title><![CDATA[From Concept to Customer: Winning Web Strategies for Small Business]]></title>
<link>http://www.emarketingpapers.com/whitepaper1419/</link>
<pubDate>2007-07-19 00:00:00</pubDate>
<description><![CDATA[Defining an effective Internet and domain name strategy is vital to any business &mdash; especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.]]></description>
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<title><![CDATA[Video of the 12 SEO Campaign Killers]]></title>
<link>http://www.emarketingpapers.com/whitepaper1426/</link>
<pubDate>2008-02-08 10:51:58</pubDate>
<description><![CDATA[Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.]]></description>
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<title><![CDATA[12 SEO Campaign Killers]]></title>
<link>http://www.emarketingpapers.com/whitepaper1423/</link>
<pubDate>2008-01-04 00:00:00</pubDate>
<description><![CDATA[Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.]]></description>
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<title><![CDATA[Leveraging the Right Resources to Fit Your Search Marketing Budget]]></title>
<link>http://www.emarketingpapers.com/whitepaper1443/</link>
<pubDate>2008-01-08 00:00:00</pubDate>
<description><![CDATA[Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.]]></description>
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<title><![CDATA[Using Hitwise Data to Relaunch Your Website]]></title>
<link>http://www.emarketingpapers.com/whitepaper1453/</link>
<pubDate>2008-03-15 00:00:00</pubDate>
<description><![CDATA[In this white paper, learn how you can leverage unique Hitwise online competitive intelligence data for a successful website relaunch.]]></description>
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<title><![CDATA[Search Engine Optimization (SEO) 101]]></title>
<link>http://www.emarketingpapers.com/whitepaper1470/</link>
<pubDate>2008-02-13 00:00:00</pubDate>
<description><![CDATA[Today, B2B buyers start their purchasing process in the search engines.&nbsp; In order to remain competitive, your company needs to be found by the people already searching for your products or services.&nbsp; This webinar will cover the basics of search engine optimization - what is it and why is it important - to demystify SEO and empower marketing professionals to either take on SEO themselves or give them the knowledge to hire an effective - not a scam - SEO consultant.]]></description>
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<title><![CDATA[Webcast: 5 Tips to Turn Your Website into a Marketing Machine]]></title>
<link>http://www.emarketingpapers.com/whitepaper1471/</link>
<pubDate>2007-09-29 00:00:00</pubDate>
<description><![CDATA[Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.&nbsp; This Internet marketing webcast discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.]]></description>
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<title><![CDATA[Blogging for Business Basics]]></title>
<link>http://www.emarketingpapers.com/whitepaper1472/</link>
<pubDate>2008-03-19 00:00:00</pubDate>
<description><![CDATA[Blogs are no longer just online personal journals - they are now key business tools.&nbsp; Blogs allow you to engage in a conversation with your customers while improving your website&#39;s search engine rank.&nbsp; Don&#39;t know where to start?&nbsp; This webinar will cover the basics of blog marketing, including key tactics for business blogging and engaging in the blogosphere to grow your business.]]></description>
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<title><![CDATA[B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers]]></title>
<link>http://www.emarketingpapers.com/whitepaper1516/</link>
<pubDate>2008-06-03 00:00:00</pubDate>
<description><![CDATA[Learn how to predict your business&#39; success through search marketing and secure the support of upper management with Oneupweb&#39;s white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.]]></description>
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<title><![CDATA[Target Google's Top 10 to Sell Online]]></title>
<link>http://www.emarketingpapers.com/whitepaper1518/</link>
<pubDate>2005-02-04 00:00:00</pubDate>
<description><![CDATA[Oneupweb&#39;s broad study, Target Google&#39;s Top 10 to Sell Online, demonstrates a clear benefit to being listed on the first three pages of Google&#39;s results and describes even greater sales benefits to being listed on the first page.]]></description>
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<title><![CDATA[Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online]]></title>
<link>http://www.emarketingpapers.com/whitepaper1519/</link>
<pubDate>2007-11-09 00:00:00</pubDate>
<description><![CDATA[Uncover the social marketing secrets of the hottest holiday products with Oneupweb&#39;s white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.]]></description>
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<title><![CDATA[Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online]]></title>
<link>http://www.emarketingpapers.com/whitepaper1520/</link>
<pubDate>2008-01-30 00:00:00</pubDate>
<description><![CDATA[Learn from the mistakes and successes of others in part 2 of Oneupweb&#39;s landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.]]></description>
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<title><![CDATA[Search Engine Optimization Survival Guide]]></title>
<link>http://www.emarketingpapers.com/whitepaper1521/</link>
<pubDate>2008-06-23 00:00:00</pubDate>
<description><![CDATA[Talk the talk of search engine marketing with Oneupweb&#39;s Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.]]></description>
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<title><![CDATA[Oneupweb's 2008 Franchise 500 Study]]></title>
<link>http://www.emarketingpapers.com/whitepaper1546/</link>
<pubDate>2008-07-31 00:00:00</pubDate>
<description><![CDATA[For America&#39;s franchisors, online marketing delivers exponential growth opportunities&ndash;but today&rsquo;s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.]]></description>
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