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<title><![CDATA[www.emarketingpapers.com/Search Marketing/Branding]]></title>
<description><![CDATA[Branding is a traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcement. These ads are not purchase for the sole purpose generating a click or visitor. They are geared towards increased product or company name awareness and lifelong customers.]]></description>
<link>http://www.emarketingpapers.com/search-marketing-solutions/branding/</link>
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<title><![CDATA[Best Practices for Transactional Emails]]></title>
<link>http://www.emarketingpapers.com/whitepaper1507/</link>
<pubDate>2007-11-06 00:00:00</pubDate>
<description><![CDATA[Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program. ]]></description>
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<title><![CDATA[Email Branding & Relationships To Build Business]]></title>
<link>http://www.emarketingpapers.com/whitepaper38/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[As an email marketer, you are probably aware that email has a significant impact on brand. But do you truly know how to use email as a branding vehicle? OgilvyOne discusses the importance of email to your brand, and how to formulate emails to maximize &quot;good&quot; branding.]]></description>
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<title><![CDATA[Your Search Engine Optimization Company - Protecting Your Time and Your Brand]]></title>
<link>http://www.emarketingpapers.com/whitepaper69/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Learn about the ways in which a quality SEO firm  can protect your time and your brand, from providing in-house copywriting to  managing implementation.]]></description>
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<title><![CDATA[Making the Case for a Social Media Strategy]]></title>
<link>http://www.emarketingpapers.com/whitepaper107/</link>
<pubDate>2006-07-11 00:00:00</pubDate>
<description><![CDATA[Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.]]></description>
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<title><![CDATA[The Changing Face of PR]]></title>
<link>http://www.emarketingpapers.com/whitepaper108/</link>
<pubDate>2006-10-19 00:00:00</pubDate>
<description><![CDATA[This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.]]></description>
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<title><![CDATA[Direct Marketing and Knowing What You Do Best]]></title>
<link>http://www.emarketingpapers.com/whitepaper164/</link>
<pubDate>2007-05-11 00:00:00</pubDate>
<description><![CDATA[Until a company understands its strengths and its weaknesses, and until it understands what it truly excels in and how that relates to the market environment, it cannot be assured of developing a direct marketing campaign that will ultimately support the growth of a profitable business.]]></description>
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<title><![CDATA[The 5 Components of Successful Lifecycle Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1508/</link>
<pubDate>2008-06-06 00:00:00</pubDate>
<description><![CDATA[Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.]]></description>
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<title><![CDATA[Managing Your Online Brand Reputation]]></title>
<link>http://www.emarketingpapers.com/whitepaper1509/</link>
<pubDate>2008-06-06 00:00:00</pubDate>
<description><![CDATA[Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet&#39;s Deliverability &amp; Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.]]></description>
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<title><![CDATA[An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands]]></title>
<link>http://www.emarketingpapers.com/whitepaper211/</link>
<pubDate>2007-05-15 00:00:00</pubDate>
<description><![CDATA[The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company&rsquo;s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.]]></description>
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<title><![CDATA[Case Studies for Aggressive Online Behavior Aimed at Large Corporations]]></title>
<link>http://www.emarketingpapers.com/whitepaper212/</link>
<pubDate>2007-05-15 00:00:00</pubDate>
<description><![CDATA[This new study by Harvard&#39;s Berkman Center for Internet &amp; Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald&rsquo;s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.]]></description>
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<title><![CDATA[From Concept to Customer: Winning Web Strategies for Small Business]]></title>
<link>http://www.emarketingpapers.com/whitepaper1419/</link>
<pubDate>2007-07-19 00:00:00</pubDate>
<description><![CDATA[Defining an effective Internet and domain name strategy is vital to any business &mdash; especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.]]></description>
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<title><![CDATA[The Brand Lift of Search]]></title>
<link>http://www.emarketingpapers.com/whitepaper1421/</link>
<pubDate>2007-12-05 00:00:00</pubDate>
<description><![CDATA[More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it&#39;s comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.]]></description>
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<title><![CDATA[Integrated Sales and Marketing for Consumer Products Companies]]></title>
<link>http://www.emarketingpapers.com/whitepaper1446/</link>
<pubDate>2007-06-13 00:00:00</pubDate>
<description><![CDATA[Explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers -- to execute brand strategies efficiently at the shelf level. The key: an integrated sales and marketing approach.]]></description>
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<title><![CDATA[Don't Sacrifice Your Brand for Leads]]></title>
<link>http://www.emarketingpapers.com/whitepaper1466/</link>
<pubDate>2007-02-22 00:00:00</pubDate>
<description><![CDATA[In this article, published by iMedia Connection in January of 2007, AcquireWeb, Inc. CEO Albert Gadbut offers pointers to consider when evaluating your e-mail acquisition marketing programs. He expands upon some significant questions to consider when evaluating your customer acquisition e-mail and lead generation programs and whether or not they&rsquo;re right for your brand. ]]></description>
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<title><![CDATA[Social Media Marketing as Part of an Integrated Marketing Strategy]]></title>
<link>http://www.emarketingpapers.com/whitepaper1490/</link>
<pubDate>2008-06-27 00:00:00</pubDate>
<description><![CDATA[With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.]]></description>
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<title><![CDATA[Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1523/</link>
<pubDate>2007-12-07 00:00:00</pubDate>
<description><![CDATA[This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.]]></description>
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<title><![CDATA[7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts]]></title>
<link>http://www.emarketingpapers.com/whitepaper1532/</link>
<pubDate>2008-06-25 00:00:00</pubDate>
<description><![CDATA[It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won&rsquo;t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.]]></description>
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