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<title><![CDATA[www.emarketingpapers.com/Search Marketing/Content Development]]></title>
<description><![CDATA[Content development is the process of researching, writing, gathering, organizing, and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, recordings, movies or other media assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser.]]></description>
<link>http://www.emarketingpapers.com/search-marketing-solutions/content-development/</link>
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<title><![CDATA[When Are SEO Firms Going to Offer Link Baiting Services?]]></title>
<link>http://www.emarketingpapers.com/whitepaper29/</link>
<pubDate>2006-09-14 00:00:00</pubDate>
<description><![CDATA[With link baiting now widely considered to be one of the most effective SEO tactics, why isn&#39;t it offered as a service by SEO firms? Link building expert Andy Hagans explains the challenges a client faces in obtaining link baiting services. ]]></description>
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<title><![CDATA[Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach]]></title>
<link>http://www.emarketingpapers.com/whitepaper1424/</link>
<pubDate>2007-05-02 00:00:00</pubDate>
<description><![CDATA[A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.]]></description>
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<title><![CDATA[eCommerce 3.0: How eCommerce Becomes a Uniquely Great Experience]]></title>
<link>http://www.emarketingpapers.com/whitepaper79/</link>
<pubDate>2007-01-10 00:00:00</pubDate>
<description><![CDATA[This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or &quot;glimmers&quot; that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.]]></description>
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<title><![CDATA[Case Study: eROI and Return Path Partner to Solve Email Deliverability Challenges]]></title>
<link>http://www.emarketingpapers.com/whitepaper147/</link>
<pubDate>2007-04-27 00:00:00</pubDate>
<description><![CDATA[Email service providers (ESPs) battle on the front lines of the email deliverability wars. Clients depend on them to get their email through to the inbox, but in truth, most factors that influence deliverability are in the client&rsquo;s &ndash; not the ESP&rsquo;s &ndash; control. This makes it even more critical for ESPs to have accurate deliverability data so they can help their clients. ]]></description>
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<title><![CDATA[Case Study: Ad Femme Improves Inbox Placement By Focusing on Authentication and Whitelisting]]></title>
<link>http://www.emarketingpapers.com/whitepaper149/</link>
<pubDate>2007-01-29 00:00:00</pubDate>
<description><![CDATA[Ad Femme, a networking portal for women in advertising, came to Return Path looking for answers as to why its emails were getting blocked or put into the junk folder. Because all of the email sent is to a small membership base who requested the email communications they were surprised at the delivery issues and were looking for ways to fix them.]]></description>
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<title><![CDATA[Get Email Delivered to AOL Subscribers the Old-Fashioned Way: Free]]></title>
<link>http://www.emarketingpapers.com/whitepaper155/</link>
<pubDate>2006-03-06 00:00:00</pubDate>
<description><![CDATA[Deliverability really is one area where we marketers have control. Most of the factors that impact deliverability can be directly influenced or managed by the content strategy, frequency, permission, list quality and email infrastructure choices we make.]]></description>
</item>
<item>
<title><![CDATA[Direct Marketing and Knowing What You Do Best]]></title>
<link>http://www.emarketingpapers.com/whitepaper164/</link>
<pubDate>2007-05-11 00:00:00</pubDate>
<description><![CDATA[Until a company understands its strengths and its weaknesses, and until it understands what it truly excels in and how that relates to the market environment, it cannot be assured of developing a direct marketing campaign that will ultimately support the growth of a profitable business.]]></description>
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<title><![CDATA[Search Engine Optimization Copywriting Tips]]></title>
<link>http://www.emarketingpapers.com/whitepaper167/</link>
<pubDate>2007-05-16 00:00:00</pubDate>
<description><![CDATA[SEO copywriting is the art and science of combining valuable content, readability and structure and formatting. Balancing these key elements will not only optimize the content for the engines, but will also optimize the users experience while visiting the site.]]></description>
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<title><![CDATA[Analytics Tips: Wrong Keywords May Be Hazardous To Your Health]]></title>
<link>http://www.emarketingpapers.com/whitepaper193/</link>
<pubDate>2007-06-07 00:00:00</pubDate>
<description><![CDATA[Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.]]></description>
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<title><![CDATA[Staying of Top of Web 2.0 Communities with a Content Management System (CMS)]]></title>
<link>http://www.emarketingpapers.com/whitepaper1448/</link>
<pubDate>2008-03-24 00:00:00</pubDate>
<description><![CDATA[Web 2.0 has lead to a staggering degree of innovation and participation that raises the question of how do organizations built in the 1.0 age adapt to this.&nbsp; Web sites have to provide the freedom to tweak, reorganize, add and customize content in ways that users want.&nbsp; This White Paper will cover the advantages of user-generated content, the challenges of monitoring the open communication platform of Web 2.0, and using a CMS to thelp maintain consistency across different digital assets.]]></description>
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