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<title><![CDATA[www.emarketingpapers.com/Ad Networks/Lead Generation]]></title>
<description><![CDATA[Lead Generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead Generation is frequently seen in the financial world. This would manifest itself as companies calling up on behalf of banks and loan institutions, gaining a commission on the leads they generate (pay-per-lead) or the sales made (pay-per sale) or a combination thereof.]]></description>
<link>http://www.emarketingpapers.com/ad-networks/lead-generation/</link>
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<title><![CDATA[Overcoming Three Challenges Facing the Direct Marketer]]></title>
<link>http://www.emarketingpapers.com/whitepaper8/</link>
<pubDate>2006-10-11 00:00:00</pubDate>
<description><![CDATA[B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.]]></description>
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<title><![CDATA[Increasing Email Deliverability: Getting Email to the Inbox]]></title>
<link>http://www.emarketingpapers.com/whitepaper10/</link>
<pubDate>2008-01-24 00:00:00</pubDate>
<description><![CDATA[Deliverability remains one of the most important challenges for email marketers. That&#39;s why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program&#39;s deliverability performance. ]]></description>
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<title><![CDATA[Creating an Audience for Your Lead-Generation Campaign]]></title>
<link>http://www.emarketingpapers.com/whitepaper18/</link>
<pubDate>2006-11-16 00:00:00</pubDate>
<description><![CDATA[Getting an audience is a tremendous challenge for people who use Webinars, physical events or other platforms for the purpose of lead generation. This white paper reviews best practices for creating a high-quality audience for your lead-generation initiative. ]]></description>
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<title><![CDATA[How Does Your Marketing Fit in the Customer Lifecycle?]]></title>
<link>http://www.emarketingpapers.com/whitepaper52/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more. ]]></description>
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<title><![CDATA[Using White Papers to Generate Better Sales Leads]]></title>
<link>http://www.emarketingpapers.com/whitepaper100/</link>
<pubDate>2006-07-03 00:00:00</pubDate>
<description><![CDATA[According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.]]></description>
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<title><![CDATA[5 Secrets to Increase Website Traffic]]></title>
<link>http://www.emarketingpapers.com/whitepaper111/</link>
<pubDate>2006-04-03 00:00:00</pubDate>
<description><![CDATA[This report outlines five important &quot;insider&quot; secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.]]></description>
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<title><![CDATA[Customer Acquisition Self-Audit Guide]]></title>
<link>http://www.emarketingpapers.com/whitepaper1571/</link>
<pubDate>2008-08-27 00:00:00</pubDate>
<description><![CDATA[How can you acquire new customers when people are spending less in today&rsquo;s slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. A step-by-step self-audit of your current customer acquisition programs can help get the sales you need. Download the free customer acquisition self-audit guide now.]]></description>
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<title><![CDATA[Beyond Email Attachments and FTP:  A New Approach to Secure, Cost-Effective File Delivery]]></title>
<link>http://www.emarketingpapers.com/whitepaper1570/</link>
<pubDate>2008-09-02 00:00:00</pubDate>
<description><![CDATA[In this FactPoint study, discover why companies are increasingly adopting managed file transfer to send large and important files. Learn key factors driving the migration away from e-mail and FTP; the top 8 features to look for; and tough questions to help you choose a solution. Also, find out how to maximize privacy, security, speed, and ease of use. Find out why countless companies are making the move&mdash;download your copy now.]]></description>
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<title><![CDATA[7 Key Criteria for Choosing a Managed File Transfer Solution]]></title>
<link>http://www.emarketingpapers.com/whitepaper1569/</link>
<pubDate>2008-09-11 00:00:00</pubDate>
<description><![CDATA[Sending presentations, audio, video, or graphics files can jeopardize your network&rsquo;s security. Now learn why you should never use FTP or conventional email to send oversize files; how managed file transfer can make your network safer; and 7 key criteria to look for. Plus, find out how to avoid email compliance hassles using tracking and traceability. Transferring large files could be a potential security issue. Download this white paper now and learn how to prevent it.]]></description>
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<title><![CDATA[Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo]]></title>
<link>http://www.emarketingpapers.com/whitepaper1562/</link>
<pubDate>2008-08-28 12:28:37</pubDate>
<description><![CDATA[In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates&mdash;by as much as 500 percent!&nbsp; Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want&mdash;and make it easy to access those numbers anytime.&nbsp; Find out what lead management can do for your company. View this free Webcast now.]]></description>
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<title><![CDATA[Buying and Using Marketing Automation Systems]]></title>
<link>http://www.emarketingpapers.com/whitepaper1559/</link>
<pubDate>2008-08-25 13:38:01</pubDate>
<description><![CDATA[Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.&nbsp; Find out what marketing automation can do for your organization&mdash;and how to choose the system that&rsquo;s right for you. Download this free 15-minute podcast now.]]></description>
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<title><![CDATA[5 Steps to Effective Web Measurement]]></title>
<link>http://www.emarketingpapers.com/whitepaper194/</link>
<pubDate>2006-09-08 00:00:00</pubDate>
<description><![CDATA[Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.]]></description>
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<title><![CDATA[B2B Online Marketing Guide: 5 Critical Steps]]></title>
<link>http://www.emarketingpapers.com/whitepaper197/</link>
<pubDate>2006-10-20 00:00:00</pubDate>
<description><![CDATA[Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself&mdash;several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends. ]]></description>
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<title><![CDATA[Best Practices for Conversion: The New Engagement Funnel in 7 Steps]]></title>
<link>http://www.emarketingpapers.com/whitepaper198/</link>
<pubDate>2006-05-30 00:00:00</pubDate>
<description><![CDATA[In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement. ]]></description>
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<title><![CDATA[Online Marketers Segmentation Guide]]></title>
<link>http://www.emarketingpapers.com/whitepaper203/</link>
<pubDate>2007-05-22 00:00:00</pubDate>
<description><![CDATA[The online marketer&rsquo;s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.]]></description>
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<title><![CDATA[How to Acquire Satisfied and Loyal Online Customers]]></title>
<link>http://www.emarketingpapers.com/whitepaper215/</link>
<pubDate>2007-06-18 00:00:00</pubDate>
<description><![CDATA[This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.]]></description>
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<title><![CDATA[Video Presentation: The Dawn of a New Industry]]></title>
<link>http://www.emarketingpapers.com/whitepaper1427/</link>
<pubDate>2008-02-08 10:52:16</pubDate>
<description><![CDATA[Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
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<title><![CDATA[Don't Sacrifice Your Brand for Leads]]></title>
<link>http://www.emarketingpapers.com/whitepaper1466/</link>
<pubDate>2007-02-22 00:00:00</pubDate>
<description><![CDATA[In this article, published by iMedia Connection in January of 2007, AcquireWeb, Inc. CEO Albert Gadbut offers pointers to consider when evaluating your e-mail acquisition marketing programs. He expands upon some significant questions to consider when evaluating your customer acquisition e-mail and lead generation programs and whether or not they&rsquo;re right for your brand. ]]></description>
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<title><![CDATA[The Cyclic Nature of Online Marketing Tools]]></title>
<link>http://www.emarketingpapers.com/whitepaper1467/</link>
<pubDate>2006-07-18 00:00:00</pubDate>
<description><![CDATA[This article, published by DM News in June 2006, begins, &ldquo;As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.&rdquo; This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise. ]]></description>
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<title><![CDATA[Case Study: Continental Warranty]]></title>
<link>http://www.emarketingpapers.com/whitepaper1481/</link>
<pubDate>2008-04-24 00:00:00</pubDate>
<description><![CDATA[The primary objective of Continental Warranty&rsquo;s existing search advertising efforts was to generate leads by offering free auto warranty quotes on its landing page. By the Spring of 2007 however, Continental Warranty had hit a plateau in the lead capture rate of its paid search campaigns. At the time, the company was averaging 700 web leads per week from 20,000 keyword phrases and was facing serious difficulties increasing its lead volume.]]></description>
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<title><![CDATA[Finally, Highly Qualified Investing Leads]]></title>
<link>http://www.emarketingpapers.com/whitepaper1488/</link>
<pubDate>2008-01-28 00:00:00</pubDate>
<description><![CDATA[Learn how Trade Center needed to reach highly qualified individual investors while educating them on the benefits of their products and services. Read how InvestBrite can help your investment firm get qualified investing sales leads. Read this paper today.]]></description>
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<title><![CDATA[Technology Lead Generation The Way You Want It]]></title>
<link>http://www.emarketingpapers.com/whitepaper1489/</link>
<pubDate>2008-05-07 00:00:00</pubDate>
<description><![CDATA[Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.]]></description>
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<title><![CDATA[Paid Search: Follow the Money]]></title>
<link>http://www.emarketingpapers.com/whitepaper1517/</link>
<pubDate>2008-03-12 00:00:00</pubDate>
<description><![CDATA[Paid Search produces results. Learn when, where and how with Oneupweb&#39;s white paper, Paid Search: Follow the Money.]]></description>
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<title><![CDATA[Why Paid Search Campaigns Often Fall Short of their Volume Targets]]></title>
<link>http://www.emarketingpapers.com/whitepaper1522/</link>
<pubDate>2008-06-23 00:00:00</pubDate>
<description><![CDATA[One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.&nbsp; However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.]]></description>
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<title><![CDATA[Growing Your List Organically]]></title>
<link>http://www.emarketingpapers.com/whitepaper1528/</link>
<pubDate>2008-01-22 00:00:00</pubDate>
<description><![CDATA[You&#39;ve crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.]]></description>
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<title><![CDATA[How to Master Customer Acquisition: On-Demand Lead Scoring]]></title>
<link>http://www.emarketingpapers.com/whitepaper1544/</link>
<pubDate>2008-05-05 00:00:00</pubDate>
<description><![CDATA[Today&#39;s buyers possess a wealth of comparison shopping information. But you can be smarter, too. Learn how you can prioritize your inbound contacts in a split second, applying a wealth of information to instantly convert a prospect to a sale.]]></description>
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<title><![CDATA[Bring Unknown Prospects to Life]]></title>
<link>http://www.emarketingpapers.com/whitepaper1545/</link>
<pubDate>2008-05-23 00:00:00</pubDate>
<description><![CDATA[Companies today are faced with consumers who they are less likely to know, but who are more knowledgeable about them than ever before. Consumers are more demanding, have access to masses of information and are more likely to shop around. This briefing discusses how the right knowledge at the right time is the critical factor in winning over new customers.]]></description>
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<title><![CDATA[Coordinating Marketing and Sales Across the Entire Revenue Cycle]]></title>
<link>http://www.emarketingpapers.com/whitepaper1580/</link>
<pubDate>2008-08-20 00:00:00</pubDate>
<description><![CDATA[In this free IDC analyst report, discover why coordinating the activities of marketing and sales&mdash;from day one of the revenue cycle&mdash;is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.]]></description>
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<title><![CDATA[Solutions to the Demise of Directory Assistance Data]]></title>
<link>http://www.emarketingpapers.com/whitepaper1595/</link>
<pubDate>2008-07-25 00:00:00</pubDate>
<description><![CDATA[Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it&#39;s direct marketing lists, base-file compilations or database verification and enhancement.However, the growing popularity of alternative phone services, such as wireless and VoIP, has triggered a decline in the volume and quality of marketing data. This report discusses the erosion of traditional marketing data. It outlines drivers, implications and possible solutions. You&#39;ll gain valuable insight into how to adapt your business to the significant changes taking place in the data industry.]]></description>
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<title><![CDATA['Be First In Mind']]></title>
<link>http://www.emarketingpapers.com/whitepaper1605/</link>
<pubDate>2008-09-12 00:00:00</pubDate>
<description><![CDATA[Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It&#39;s also about nurturing your customer base. Being first in mind has a tremendous impact on business...]]></description>
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<title><![CDATA[Lead Optimization - Are You Targeting the Right Prospects?]]></title>
<link>http://www.emarketingpapers.com/whitepaper1607/</link>
<pubDate>2008-09-12 00:00:00</pubDate>
<description><![CDATA[Marketing campaigns should always start with the &quot;who?&quot; who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...]]></description>
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<title><![CDATA[Real Marketing Analytics for Lead Generation]]></title>
<link>http://www.emarketingpapers.com/whitepaper1608/</link>
<pubDate>2008-09-23 00:00:00</pubDate>
<description><![CDATA[Tips on how a lead management system can help you track, score, nurture leads, and give you visibility to real marketing analytics...]]></description>
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<title><![CDATA[Making Lead Scoring & Nurturing Work: On Demand Webcast from LeadLife]]></title>
<link>http://www.emarketingpapers.com/whitepaper1609/</link>
<pubDate>2008-09-15 00:00:00</pubDate>
<description><![CDATA[Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks. ]]></description>
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<title><![CDATA[Success Factors for Highly Effective Inside Sales Teams]]></title>
<link>http://www.emarketingpapers.com/whitepaper1581/</link>
<pubDate>2008-09-15 00:00:00</pubDate>
<description><![CDATA[This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience&mdash;with annual turnover close to 50%. You can&rsquo;t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team&rsquo;s success. Download now&mdash;and start building a world-class inside sales team.  ]]></description>
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<title><![CDATA[Lead Life Cycle Optimization: 2008 Analysis]]></title>
<link>http://www.emarketingpapers.com/whitepaper1604/</link>
<pubDate>2008-10-09 00:00:00</pubDate>
<description><![CDATA[80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization&#39;s lead generation objectives specific to your business needs...  ]]></description>
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<title><![CDATA[Optimizing Marketing and Sales Lead Management with Marketing Automation]]></title>
<link>http://www.emarketingpapers.com/whitepaper1584/</link>
<pubDate>2008-09-19 00:00:00</pubDate>
<description><![CDATA[This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don&rsquo;t let your valuable leads go to waste&mdash;download your copy of this IDC workbook now.]]></description>
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<title><![CDATA[A methodology for evaluating the effectiveness of your current lead management system]]></title>
<link>http://www.emarketingpapers.com/whitepaper1622/</link>
<pubDate>2007-01-04 00:00:00</pubDate>
<description><![CDATA[This document is intended to provide us with the information we need to generate an audit of your existing system for sales lead management. This audit is organized into several parts, starting with a cursory survey of your business environment, and then focusing on the key aspects and issues of sales lead management. Since our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you is of significant value.]]></description>
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