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| FEATURED PAPERS & RESOURCES |
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| Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy |
| Learn the four steps that comprise the ideal online brand protection strategy consisting of both technological and organizational programs.
As the Web continues to become a more dynamic and vital part of every corporation, today's enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. |
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| Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper |
| Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition. |
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| | Ad Networks
| | Ad Management, Affiliate Marketing, Behavioral Ad Networks, Co-Registration, CPM Ad Networks, Lead Generation, Mobile Advertising Networks, PPC Ad Networks, Rich Media | | Ad Serving
| | Banner Advertising, Graphical/CPM, Prestitials, Rich Media | | Email Marketing
| | Database and List Managers, Deliverability, Newsletter Design | | Emerging Marketing
| | Behavioral Marketing, Blog Marketing, Classified Advertising, Instant Messaging Marketing, International Marketing, Local Marketing, Loyalty And Retention, Microsites, Monitoring and Measurement, Online Video Marketing, Podcast Marketing, Press Release Marketing, Social Networking, Viral Marketing, Wiki Marketing | | Interactive Agencies
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| | Marketing Conferences
| | | Search Engines
| | Classified Advertising, Directories, Google, Internal Search, Local Search, Mobile Search, MSN / Live Search, Paid Inclusion, RSS And Feed Directories, Vertical Search, Yahoo | | Search Marketing
| | Bid Management, Branding, Competitive Analysis, Content Development, Content Syndication, Keyword Research Tools, Link Development, Pay Per Click Marketing, Search Engine / Directory Submission, Search Engine Optimization | | Website Analytics
| | A/B Testing, Conversion Analysis, Heatmapping And Eyetracking, Multivariate And Taguchi Method | | Website Development
| | Banner Design, Content Personalization, Conversion Testing, CRM And Sales Tools, Domain Names, E-Commerce Software, Google Adsense, Landing Pages, Marketing Analytics, Persuasive Architecture, Usability, User-Centered Design, Webforms, Website Hosting, Website Navigation |
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