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<title><![CDATA[www.emarketingpapers.com/Ad Serving/Banner Advertising]]></title>
<description><![CDATA[Banner Advertising - A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.]]></description>
<link>http://www.emarketingpapers.com/ad-serving/banner-advertising/</link>
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<title><![CDATA[The Infinitely Complex Online Sale]]></title>
<link>http://www.emarketingpapers.com/whitepaper59/</link>
<pubDate>2006-05-01 00:00:00</pubDate>
<description><![CDATA[Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user&#39;s attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.]]></description>
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<title><![CDATA[How to Convert Eyeballs to Sales with Online Display Advertising]]></title>
<link>http://www.emarketingpapers.com/whitepaper1510/</link>
<pubDate>2007-10-29 00:00:00</pubDate>
<description><![CDATA[Consumers today spend 95% of their time Online on sites that feature display ads. This white paper gives you 10 tried-and-true how-to&rsquo;s and helpful insights that go into the making of a top performing online display ad campaign.]]></description>
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