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<title><![CDATA[www.emarketingpapers.com/Email Marketing/Newsletter Design]]></title>
<description><![CDATA[A newsletter is a publication generally about one main subject or topic that is of interest to its subscribers. This publication is then sent out at different periods of time, to inform the subscriber about the requested topic. ]]></description>
<link>http://www.emarketingpapers.com/email-marketing/newsletter-design/</link>
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<title><![CDATA[Increasing Email Deliverability: Getting Email to the Inbox]]></title>
<link>http://www.emarketingpapers.com/whitepaper10/</link>
<pubDate>2008-01-24 00:00:00</pubDate>
<description><![CDATA[Deliverability remains one of the most important challenges for email marketers. That&#39;s why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program&#39;s deliverability performance. ]]></description>
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<title><![CDATA[Driving ROI Through Email Relevance]]></title>
<link>http://www.emarketingpapers.com/whitepaper11/</link>
<pubDate>2008-01-24 00:00:00</pubDate>
<description><![CDATA[This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.&nbsp; ]]></description>
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<title><![CDATA[Growing Opt-in Lists: Turning Web Browsers into Buyers]]></title>
<link>http://www.emarketingpapers.com/whitepaper12/</link>
<pubDate>2008-01-24 00:00:00</pubDate>
<description><![CDATA[This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists &mdash; and turn your Web browsers into buyers.]]></description>
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<title><![CDATA[An Email Marketer's Call to Action for 2008]]></title>
<link>http://www.emarketingpapers.com/whitepaper1505/</link>
<pubDate>2008-06-04 00:00:00</pubDate>
<description><![CDATA[As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the &ldquo;email is a courtship&rdquo; metaphor and &ldquo;one-to-one&rdquo; techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it&rsquo;s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers. ]]></description>
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<title><![CDATA[Top 10 Questions & Answers about HTML Rendering in Outlook 2007]]></title>
<link>http://www.emarketingpapers.com/whitepaper1506/</link>
<pubDate>2007-04-17 00:00:00</pubDate>
<description><![CDATA[This 19-page white paper includes before and after examples of rendering issues and fixes across top email programs. It makes specific coding recommendations you can use to improve the look and performance of your emails across every major email program, including Outlook 2007.]]></description>
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<title><![CDATA[Best Practices for Transactional Emails]]></title>
<link>http://www.emarketingpapers.com/whitepaper1507/</link>
<pubDate>2007-11-06 00:00:00</pubDate>
<description><![CDATA[Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program. ]]></description>
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<title><![CDATA[A Five Phase Approach to Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper28/</link>
<pubDate>2006-07-31 00:00:00</pubDate>
<description><![CDATA[This article, published by iMedia Connection in July 2006, addresses one of the biggest challenges associated with e-mail marketing programs &ndash; establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists. ]]></description>
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<title><![CDATA[Personal and Dynamic Email Campaigns]]></title>
<link>http://www.emarketingpapers.com/whitepaper34/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[&quot;Personal and Dynamic Email Campaigns&quot; provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!]]></description>
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<title><![CDATA[Email Creative That Works]]></title>
<link>http://www.emarketingpapers.com/whitepaper37/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. Download their study now to discover interesting and surprising results.]]></description>
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<title><![CDATA[Email Branding & Relationships To Build Business]]></title>
<link>http://www.emarketingpapers.com/whitepaper38/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[As an email marketer, you are probably aware that email has a significant impact on brand. But do you truly know how to use email as a branding vehicle? OgilvyOne discusses the importance of email to your brand, and how to formulate emails to maximize &quot;good&quot; branding.]]></description>
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<title><![CDATA[E-Newsletters: Publishing = Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper39/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.]]></description>
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<title><![CDATA[Getting Started with Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper40/</link>
<pubDate>2007-01-22 00:00:00</pubDate>
<description><![CDATA[In this series, we will provide an overview on email marketing, offer tips to help make your e-mail marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid.]]></description>
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<title><![CDATA[Assembling a Quality Email Marketing Team]]></title>
<link>http://www.emarketingpapers.com/whitepaper217/</link>
<pubDate>2007-08-06 00:00:00</pubDate>
<description><![CDATA[Email marketing should be considered a key component of a company&rsquo;s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.]]></description>
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<title><![CDATA[Email Marketing Case Study: Meade Automotive Group]]></title>
<link>http://www.emarketingpapers.com/whitepaper51/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.]]></description>
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<title><![CDATA[How Does Your Marketing Fit in the Customer Lifecycle?]]></title>
<link>http://www.emarketingpapers.com/whitepaper52/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more. ]]></description>
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<title><![CDATA[Data Collection Strategies for Lifecycle Messaging]]></title>
<link>http://www.emarketingpapers.com/whitepaper1511/</link>
<pubDate>2008-06-10 00:00:00</pubDate>
<description><![CDATA[The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers&#39; preferences and behaviors change over time.]]></description>
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<title><![CDATA[The John Ross Case Study]]></title>
<link>http://www.emarketingpapers.com/whitepaper115/</link>
<pubDate>2006-11-29 00:00:00</pubDate>
<description><![CDATA[As Portland&rsquo;s premier locally owned real estate company, Realty Trust was reaching out to a largely affluent and discriminating audience to begin the sales process for a building that had not yet been built. Realty Trust asked eROI, Inc to provide some interactive and dynamic marketing strategies through a series of email &amp; database marketing campaigns. ]]></description>
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<title><![CDATA[How to Create HTML for Modern Email Clients: a Guide for Designers and Marketers]]></title>
<link>http://www.emarketingpapers.com/whitepaper118/</link>
<pubDate>2006-01-31 00:00:00</pubDate>
<description><![CDATA[Outlook, Hotmail, Yahoo!, AOL and more recently Gmail- the number of different email systems people use to read email in the UK market is seemingly endless. The purpose of this document is to help designers and marketers alike understand email HTML to help maximize your readability, deliverability and campaign effectiveness.]]></description>
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<title><![CDATA[Email Marketing: Art or Science?]]></title>
<link>http://www.emarketingpapers.com/whitepaper119/</link>
<pubDate>2007-02-14 00:00:00</pubDate>
<description><![CDATA[It&#39;s a long-debated question: is email marketing an art or a science? The answer may surprise you.&nbsp; Download this paper now to learn more.]]></description>
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<title><![CDATA[Email Marketing Is a Science]]></title>
<link>http://www.emarketingpapers.com/whitepaper121/</link>
<pubDate>2007-02-14 00:00:00</pubDate>
<description><![CDATA[Success can be achieved by mixing up the right ingredients: list, offer, creative, format, timing. Learn about the obstacles in today&#39;s technology and how you can achieve email marketing success.]]></description>
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<title><![CDATA[Email Marketing Art or Science? The Case for Email as an Art]]></title>
<link>http://www.emarketingpapers.com/whitepaper122/</link>
<pubDate>2007-02-14 00:00:00</pubDate>
<description><![CDATA[There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response.&nbsp; Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.]]></description>
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<title><![CDATA[Return Path Fourth Annual Holiday Email Consumer Survey]]></title>
<link>http://www.emarketingpapers.com/whitepaper1555/</link>
<pubDate>2008-01-29 00:00:00</pubDate>
<description><![CDATA[Email marketing is more powerful than ever, with retailers reporting record online sales and the use of email to drive significant traffic to their ecommerce sites. In the past year, segmentation, targeting, profiling and behavioral targeting have all evolved technically to be easily within the grasp of every email marketer, large and small.]]></description>
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<title><![CDATA[Return Path Q2 2008 Reputation Benchmark Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper1556/</link>
<pubDate>2008-07-28 00:00:00</pubDate>
<description><![CDATA[The Return Path Reputation Benchmark Report describes actual email performance data for a sample of IP addresses pulled from our cooperative reputation database. We created this report to help quantify the volume of email sent, the quality of the servers sending those messages and how that quality influences deliverability performance.]]></description>
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<title><![CDATA[Tactics to Combat and Manage ISP Image Blocking]]></title>
<link>http://www.emarketingpapers.com/whitepaper1557/</link>
<pubDate>2008-07-28 00:00:00</pubDate>
<description><![CDATA[Spam is evil and has ruined a lot of what makes email so effective (and fun!). One perfect example among many: When spammers started including pictures that might not be appropriate for all viewing audiences, ISPs and software makers responded by disabling images altogether by default. And marketing email suffered.]]></description>
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<title><![CDATA[Achieving Maximum Results and ROI from Your Welcome Messages]]></title>
<link>http://www.emarketingpapers.com/whitepaper1558/</link>
<pubDate>2008-08-15 00:00:00</pubDate>
<description><![CDATA[We&rsquo;re no longer preparing for Y2K, tuning into Ally McBeal or watching the Dow close above 11,000 points for the first time. So why are marketers still sending welcome messages to email subscribers like it&rsquo;s 1999? Return Path&rsquo;s research found that in too many cases, marketers are stuck in the wrong decade when it comes to sending welcome messages that enhance subscriber experiences and encourage response.]]></description>
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<title><![CDATA[Creating Great Subscriber Experiences: Are Marketers Relationship Worthy?]]></title>
<link>http://www.emarketingpapers.com/whitepaper1554/</link>
<pubDate>2008-05-29 00:00:00</pubDate>
<description><![CDATA[Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.]]></description>
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<title><![CDATA[5 Simple Ways to Revolutionize Customer Loyalty Through Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper192/</link>
<pubDate>2008-01-24 00:00:00</pubDate>
<description><![CDATA[Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more. ]]></description>
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<title><![CDATA[The 5 Components of Successful Lifecycle Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1508/</link>
<pubDate>2008-06-06 00:00:00</pubDate>
<description><![CDATA[Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.]]></description>
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<title><![CDATA[Finding Value in an Email Marketing Service Provider]]></title>
<link>http://www.emarketingpapers.com/whitepaper1410/</link>
<pubDate>2007-09-26 00:00:00</pubDate>
<description><![CDATA[Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you&#39;re paying for is an important part of being a successful email marketer.]]></description>
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<title><![CDATA[CoreNet Global Remarketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1435/</link>
<pubDate>2008-03-06 00:00:00</pubDate>
<description><![CDATA[BrightWave Marketing designed and executed a remarketing email campaign to help CoreNet Global, the world&rsquo;s leading professional association for corporate real estate and workplace executives, promote its Annual Summit. Read this case study to find out about the changes made and their results.]]></description>
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<title><![CDATA[Denison University: Email Marketing Delivers ROI for College Fund Raising]]></title>
<link>http://www.emarketingpapers.com/whitepaper1436/</link>
<pubDate>2007-03-28 00:00:00</pubDate>
<description><![CDATA[Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school&rsquo;s Annual Fund. ]]></description>
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<title><![CDATA[The Retail Marketer's Playbook: Your 180-Day Email Marketing Game Plan with Top 5 Plays]]></title>
<link>http://www.emarketingpapers.com/whitepaper1441/</link>
<pubDate>2008-02-21 00:00:00</pubDate>
<description><![CDATA[Retailers, it&#39;s time to rethink your email marketing game plan. Today&#39;s typical retailer still relies on high-volume, low-relevance email campaigns to generate revenue. But this &quot;batch-and-blast&quot; approach fails to deliver a &quot;best-in-class&quot; customer experience that can build real, long-term value.]]></description>
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<title><![CDATA[Email Frequency: How Relevancy Tactics Changed the Rules]]></title>
<link>http://www.emarketingpapers.com/whitepaper1485/</link>
<pubDate>2008-04-23 00:00:00</pubDate>
<description><![CDATA[Email marketing provides a lot more flexibility as the delivery schedule isn&#39;t dependent on outside factors. However, just because email gives you instant access to your subscribers doesn&#39;t mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.]]></description>
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<title><![CDATA[Create Relevant Campaigns Using Behavioral Analytics]]></title>
<link>http://www.emarketingpapers.com/whitepaper1526/</link>
<pubDate>2008-04-11 00:00:00</pubDate>
<description><![CDATA[As web analytics gains momentum, the question remains, &quot;How do we make it actionable?&quot; An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.]]></description>
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<title><![CDATA[Re-mailing: Targeting Those That Don't Open]]></title>
<link>http://www.emarketingpapers.com/whitepaper1527/</link>
<pubDate>2007-08-24 00:00:00</pubDate>
<description><![CDATA[Getting your message to the inbox and opened has become a significant challenge for most email marketers.&nbsp; Once you&#39;ve done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive &quot;open&quot; without additional investment. ]]></description>
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<title><![CDATA[Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns]]></title>
<link>http://www.emarketingpapers.com/whitepaper1531/</link>
<pubDate>2008-06-04 00:00:00</pubDate>
<description><![CDATA[Even if you&#39;re new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.]]></description>
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