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<title><![CDATA[www.emarketingpapers.com/Email Marketing/Deliverability]]></title>
<description><![CDATA[Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient.]]></description>
<link>http://www.emarketingpapers.com/email-marketing/deliverability/</link>
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<title><![CDATA[Increasing Email Deliverability: Getting Email to the Inbox]]></title>
<link>http://www.emarketingpapers.com/whitepaper10/</link>
<pubDate>2008-01-24 00:00:00</pubDate>
<description><![CDATA[Deliverability remains one of the most important challenges for email marketers. That&#39;s why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program&#39;s deliverability performance. ]]></description>
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<title><![CDATA[Driving ROI Through Email Relevance]]></title>
<link>http://www.emarketingpapers.com/whitepaper11/</link>
<pubDate>2008-01-24 00:00:00</pubDate>
<description><![CDATA[This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.&nbsp; ]]></description>
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<title><![CDATA[Growing Opt-in Lists: Turning Web Browsers into Buyers]]></title>
<link>http://www.emarketingpapers.com/whitepaper12/</link>
<pubDate>2008-01-24 00:00:00</pubDate>
<description><![CDATA[This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists &mdash; and turn your Web browsers into buyers.]]></description>
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<title><![CDATA[Improving Data Quality with Real-Time Web Services]]></title>
<link>http://www.emarketingpapers.com/whitepaper21/</link>
<pubDate>2007-06-22 00:00:00</pubDate>
<description><![CDATA[Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them. ]]></description>
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<title><![CDATA[Email Management – Opportunities and Challenges]]></title>
<link>http://www.emarketingpapers.com/whitepaper22/</link>
<pubDate>2006-11-14 00:00:00</pubDate>
<description><![CDATA[From the moment an email inquiry reaches your company, the clock is ticking.&nbsp; Read this white paper to learn effective email communication techniques, keeping your customers and prospects engaged with your organization.]]></description>
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<title><![CDATA[Selecting an Enterprise-Level Email Marketing Vendor]]></title>
<link>http://www.emarketingpapers.com/whitepaper24/</link>
<pubDate>2006-01-11 00:00:00</pubDate>
<description><![CDATA[In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull&rsquo;s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.]]></description>
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<title><![CDATA[How to Handle Spam Complaints]]></title>
<link>http://www.emarketingpapers.com/whitepaper25/</link>
<pubDate>2006-07-05 00:00:00</pubDate>
<description><![CDATA[Organizations using e-mail marketing as a part of their overall communications plan can utilize a variety of tactics to effectively manage and reduce spam complaints. The purpose of this white paper is to educate organizations and marketers on the basics of the CAN-SPAM act by weeding through the jargon.]]></description>
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<title><![CDATA[A Guide to Effective Email Acquisition]]></title>
<link>http://www.emarketingpapers.com/whitepaper1496/</link>
<pubDate>2008-05-15 00:00:00</pubDate>
<description><![CDATA[This white paper provides a number of well-tested, organic methods for email acquisition &ndash; giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.]]></description>
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<title><![CDATA[E-Newsletters: Publishing = Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper39/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.]]></description>
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<title><![CDATA[Getting Started with Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper40/</link>
<pubDate>2007-01-22 00:00:00</pubDate>
<description><![CDATA[In this series, we will provide an overview on email marketing, offer tips to help make your e-mail marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid.]]></description>
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<title><![CDATA[Permission Email: 5 Key Requirements]]></title>
<link>http://www.emarketingpapers.com/whitepaper41/</link>
<pubDate>2007-01-22 00:00:00</pubDate>
<description><![CDATA[In this report, we will review the Can-SPAM Act and set out 5 key requirements that will ensure that our email is considered legitimate by our customers, email clients and ISPs.]]></description>
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<title><![CDATA[How to Build Effective Email Subscription Lists]]></title>
<link>http://www.emarketingpapers.com/whitepaper42/</link>
<pubDate>2007-01-22 00:00:00</pubDate>
<description><![CDATA[Online consumers demand relevance, so list builders must focus on building large, highly-relevant lists rather than just gathering a bunch of email addresses. In this article, the author will discuss list size, registration methods, data collection and permission requirements.]]></description>
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<title><![CDATA[Email Newsletters: Turning Passive Subscribers into Active Readers]]></title>
<link>http://www.emarketingpapers.com/whitepaper43/</link>
<pubDate>2007-01-22 15:38:13</pubDate>
<description><![CDATA[Just because somebody subscribes to your email newsletter doesn&rsquo;t mean that they read it. Here are 3 tips to turn your passive subscribers into active readers.]]></description>
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<title><![CDATA[Email Newsletters: Implied Permission]]></title>
<link>http://www.emarketingpapers.com/whitepaper44/</link>
<pubDate>2006-07-25 00:00:00</pubDate>
<description><![CDATA[The lines of permission marketing are not as grey as many would suggest. It&rsquo;s pretty clear cut. You either have someone&rsquo;s permission to send them commerical email or you don&rsquo;t. Listen to this podcast to learn more.]]></description>
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<title><![CDATA[Six Secrets to Grow your Customer Database]]></title>
<link>http://www.emarketingpapers.com/whitepaper46/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.]]></description>
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<title><![CDATA[Message Systems Takes Email Deliverability to a New Level for Bluestreak]]></title>
<link>http://www.emarketingpapers.com/whitepaper48/</link>
<pubDate>2006-11-01 00:00:00</pubDate>
<description><![CDATA[&quot;Because of Message Systems, today we can intimately and accurately monitor our email. The second an issue arises, we make adjustments to correct it.&quot; Find out why Bluestreak&#39;s CTO is so pleased in this case study.]]></description>
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<title><![CDATA[Assembling a Quality Email Marketing Team]]></title>
<link>http://www.emarketingpapers.com/whitepaper217/</link>
<pubDate>2007-08-06 00:00:00</pubDate>
<description><![CDATA[Email marketing should be considered a key component of a company&rsquo;s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.]]></description>
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<title><![CDATA[Email Deliverability in the Age of Spam]]></title>
<link>http://www.emarketingpapers.com/whitepaper50/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Nonprofit organizations of all sizes are facing considerable challenges as they reach out to their supporters using email. Learn how to overcome these challenges and connect with your customer with a minimum of filtering and blocking.]]></description>
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<title><![CDATA[Marketer & Agency Guide to Email Deliverability]]></title>
<link>http://www.emarketingpapers.com/whitepaper54/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[This document reviews the definition of deliverability, its history, and the impact on marketers. The current causes of how to measure and monitor and how to resolve deliverability issues are also addressed. ]]></description>
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<title><![CDATA[Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters]]></title>
<link>http://www.emarketingpapers.com/whitepaper1486/</link>
<pubDate>2007-05-29 00:00:00</pubDate>
<description><![CDATA[Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.]]></description>
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<title><![CDATA[How to Create HTML for Modern Email Clients: a Guide for Designers and Marketers]]></title>
<link>http://www.emarketingpapers.com/whitepaper118/</link>
<pubDate>2006-01-31 00:00:00</pubDate>
<description><![CDATA[Outlook, Hotmail, Yahoo!, AOL and more recently Gmail- the number of different email systems people use to read email in the UK market is seemingly endless. The purpose of this document is to help designers and marketers alike understand email HTML to help maximize your readability, deliverability and campaign effectiveness.]]></description>
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<title><![CDATA[Email Marketing: Art or Science?]]></title>
<link>http://www.emarketingpapers.com/whitepaper119/</link>
<pubDate>2007-02-14 00:00:00</pubDate>
<description><![CDATA[It&#39;s a long-debated question: is email marketing an art or a science? The answer may surprise you.&nbsp; Download this paper now to learn more.]]></description>
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<title><![CDATA[Email Marketing Is a Science]]></title>
<link>http://www.emarketingpapers.com/whitepaper121/</link>
<pubDate>2007-02-14 00:00:00</pubDate>
<description><![CDATA[Success can be achieved by mixing up the right ingredients: list, offer, creative, format, timing. Learn about the obstacles in today&#39;s technology and how you can achieve email marketing success.]]></description>
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<title><![CDATA[Email Marketing Art or Science? The Case for Email as an Art]]></title>
<link>http://www.emarketingpapers.com/whitepaper122/</link>
<pubDate>2007-02-14 00:00:00</pubDate>
<description><![CDATA[There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response.&nbsp; Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.]]></description>
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<title><![CDATA[Email Marketing Means Knowing Your ISP]]></title>
<link>http://www.emarketingpapers.com/whitepaper128/</link>
<pubDate>2007-02-22 00:00:00</pubDate>
<description><![CDATA[When it comes to using installed email marketing software solutions, your best delivery option is through an SMTP mail server.]]></description>
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<title><![CDATA[Testing Your Email Message Delivery]]></title>
<link>http://www.emarketingpapers.com/whitepaper129/</link>
<pubDate>2007-03-15 00:00:00</pubDate>
<description><![CDATA[Most email marketing professionals would agree that one of the most important habits to incorporate into your email marketing campaigns is the message delivery test.]]></description>
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<title><![CDATA[Getting Under the Skin of the Database Marketing Industry]]></title>
<link>http://www.emarketingpapers.com/whitepaper133/</link>
<pubDate>2006-01-19 00:00:00</pubDate>
<description><![CDATA[In October 2005 Alterian conducted its 3rd annual Trans-Atlantic survey with nearly 700 marketers and marketing services providers in both the United Kingdom and North America.]]></description>
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<title><![CDATA[10 Steps to Effective Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper140/</link>
<pubDate>2006-09-21 00:00:00</pubDate>
<description><![CDATA[Discover the 10 steps of effective email marketing which are crucial to the success of your email marketing campaigns.]]></description>
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<title><![CDATA[Email Relationship Management, Part 1]]></title>
<link>http://www.emarketingpapers.com/whitepaper142/</link>
<pubDate>2006-05-24 00:00:00</pubDate>
<description><![CDATA[Today more than 30 billion emails are sent each day. However, 90% of database and direct marketers are not leveraging this popular marketing channel. Why? Is it because email doesn&rsquo;t have a great ROI? Is it too expensive? Read this article for more information.]]></description>
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<title><![CDATA[Email Relationship Management, Part 2]]></title>
<link>http://www.emarketingpapers.com/whitepaper143/</link>
<pubDate>2007-04-12 00:00:00</pubDate>
<description><![CDATA[Learn more about the power of email in part 2 of this Email Relationship Management white paper. If you are a database marketer looking to leverage email as a channel to increase your ROI, take the challenge.]]></description>
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<title><![CDATA[Calling Doctor Deliverability]]></title>
<link>http://www.emarketingpapers.com/whitepaper146/</link>
<pubDate>2006-02-08 00:00:00</pubDate>
<description><![CDATA[Email response rates sluggish? Might be a symptom of ailing deliverability. Use this checklist to give your email program a Deliverability Check Up. In addition to delivery diagnostics, this whitepaper includes a list of questions (and answers) to ask any delivery provider before signing up for their care.]]></description>
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<title><![CDATA[Sender Score Certified: Standards for Reputation-Based Email Accreditation]]></title>
<link>http://www.emarketingpapers.com/whitepaper153/</link>
<pubDate>2006-07-25 00:00:00</pubDate>
<description><![CDATA[This whitepaper provides an overview of what types of measures are used to gain acceptance in this re-launched program, the requirements behind the new standards, and how these changes have created the finest accreditation program available for both senders and receivers.]]></description>
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<title><![CDATA[Get Email Delivered to AOL Subscribers the Old-Fashioned Way: Free]]></title>
<link>http://www.emarketingpapers.com/whitepaper155/</link>
<pubDate>2006-03-06 00:00:00</pubDate>
<description><![CDATA[Deliverability really is one area where we marketers have control. Most of the factors that impact deliverability can be directly influenced or managed by the content strategy, frequency, permission, list quality and email infrastructure choices we make.]]></description>
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<title><![CDATA[Sender Score Certified Increases Email Deliverability By More Than 20%]]></title>
<link>http://www.emarketingpapers.com/whitepaper158/</link>
<pubDate>2006-04-14 00:00:00</pubDate>
<description><![CDATA[Bonded Sender, the world&rsquo;s leading email accreditation program, increases inbox delivery at more that 35,000 domains, averaging a 21 percent improvement across accepting ISPs according to a recent Return Path study. For marketers, email deliverability translates directly to the bottom line.]]></description>
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<title><![CDATA[Return Path Q2 2008 Reputation Benchmark Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper1556/</link>
<pubDate>2008-07-28 00:00:00</pubDate>
<description><![CDATA[The Return Path Reputation Benchmark Report describes actual email performance data for a sample of IP addresses pulled from our cooperative reputation database. We created this report to help quantify the volume of email sent, the quality of the servers sending those messages and how that quality influences deliverability performance.]]></description>
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<title><![CDATA[Tactics to Combat and Manage ISP Image Blocking]]></title>
<link>http://www.emarketingpapers.com/whitepaper1557/</link>
<pubDate>2008-07-28 00:00:00</pubDate>
<description><![CDATA[Spam is evil and has ruined a lot of what makes email so effective (and fun!). One perfect example among many: When spammers started including pictures that might not be appropriate for all viewing audiences, ISPs and software makers responded by disabling images altogether by default. And marketing email suffered.]]></description>
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<title><![CDATA[Your Reputation Holds the Key to Deliverability]]></title>
<link>http://www.emarketingpapers.com/whitepaper1553/</link>
<pubDate>2008-08-15 00:00:00</pubDate>
<description><![CDATA[Twenty percent of legitimate email never reaches the inbox. Blame the ISPs&rsquo; ongoing fight against spam&mdash;and then, look in the mirror. Today, your sending practices play the major role in determining whether or not your email makes it to the inbox.]]></description>
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<title><![CDATA[The 5 Components of Successful Lifecycle Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1508/</link>
<pubDate>2008-06-06 00:00:00</pubDate>
<description><![CDATA[Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.]]></description>
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<title><![CDATA[Managing Your Online Brand Reputation]]></title>
<link>http://www.emarketingpapers.com/whitepaper1509/</link>
<pubDate>2008-06-06 00:00:00</pubDate>
<description><![CDATA[Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet&#39;s Deliverability &amp; Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.]]></description>
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<title><![CDATA[How and Why To Switch Email Service Providers]]></title>
<link>http://www.emarketingpapers.com/whitepaper213/</link>
<pubDate>2007-05-16 00:00:00</pubDate>
<description><![CDATA[There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, &quot;decision points,&quot; factors that make it worth your while to consider finding a new ESP.]]></description>
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<title><![CDATA[Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns]]></title>
<link>http://www.emarketingpapers.com/whitepaper1531/</link>
<pubDate>2008-06-04 00:00:00</pubDate>
<description><![CDATA[Even if you&#39;re new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.]]></description>
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