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<title><![CDATA[www.emarketingpapers.com/Website Analytics/Heatmapping And Eyetracking]]></title>
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<link>http://www.emarketingpapers.com/website-analytics/heatmapping/</link>
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<title><![CDATA[5 Secrets to Increase Website Traffic]]></title>
<link>http://www.emarketingpapers.com/whitepaper111/</link>
<pubDate>2006-04-03 00:00:00</pubDate>
<description><![CDATA[This report outlines five important &quot;insider&quot; secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.]]></description>
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<title><![CDATA[Web Analytics: ClickTracks Professional Suite]]></title>
<link>http://www.emarketingpapers.com/whitepaper130/</link>
<pubDate>2006-09-25 00:00:00</pubDate>
<description><![CDATA[Organizations evaluating higher-end web analytics products must consider many factors in deciding which product best meets their needs. These factors go well beyond a simple comparison of reports and base license prices.]]></description>
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<title><![CDATA[The Brand Lift of Search]]></title>
<link>http://www.emarketingpapers.com/whitepaper1421/</link>
<pubDate>2007-12-05 00:00:00</pubDate>
<description><![CDATA[More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it&#39;s comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.]]></description>
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