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<title><![CDATA[www.emarketingpapers.com/Website Analytics/Multivariate And Taguchi Method]]></title>
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<link>http://www.emarketingpapers.com/website-analytics/multivariate-testing/</link>
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<title><![CDATA[Overcoming Three Challenges Facing the Direct Marketer]]></title>
<link>http://www.emarketingpapers.com/whitepaper8/</link>
<pubDate>2006-10-11 00:00:00</pubDate>
<description><![CDATA[B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.]]></description>
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<title><![CDATA[Web Analytics: ClickTracks Professional Suite]]></title>
<link>http://www.emarketingpapers.com/whitepaper130/</link>
<pubDate>2006-09-25 00:00:00</pubDate>
<description><![CDATA[Organizations evaluating higher-end web analytics products must consider many factors in deciding which product best meets their needs. These factors go well beyond a simple comparison of reports and base license prices.]]></description>
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<title><![CDATA[5 Steps to Effective Web Measurement]]></title>
<link>http://www.emarketingpapers.com/whitepaper194/</link>
<pubDate>2006-09-08 00:00:00</pubDate>
<description><![CDATA[Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.]]></description>
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<title><![CDATA[Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success]]></title>
<link>http://www.emarketingpapers.com/whitepaper1504/</link>
<pubDate>2008-05-21 00:00:00</pubDate>
<description><![CDATA[If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what&rsquo;s working on your site and what isn&rsquo;t. Download this white paper to find out how you can evaluate the effectiveness of your web site using these 3 tips.]]></description>
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<title><![CDATA[The SiteSpect Difference: A Unique Non-Intrusive Approach to Multivariate and A/B Testing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1480/</link>
<pubDate>2008-02-25 00:00:00</pubDate>
<description><![CDATA[Whether you are looking to increase the effectiveness of your pay-per-click advertising, convert more browsers into buyers, or increase the average order value from loyal customers, website testing and optimization should be a major part of your strategy.]]></description>
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<title><![CDATA[5 Ways You May Be Hindering Your Own Multivariate Tests]]></title>
<link>http://www.emarketingpapers.com/whitepaper1493/</link>
<pubDate>2008-04-15 00:00:00</pubDate>
<description><![CDATA[If you&#39;re like many web marketers, there&#39;s so much you&#39;ve wanted to test to optimize your site. But there are at least five things that you might be doing that could be hindering the success of your tests. Find out how you can improve your multivariate test results to maximize the success of future campaigns in this presentation by SiteSpect.]]></description>
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<item>
<title><![CDATA[Introduction to Multivariate Testing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1547/</link>
<pubDate>2008-08-07 00:00:00</pubDate>
<description><![CDATA[Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization.]]></description>
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