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<title><![CDATA[www.emarketingpapers.com/Website Development/CRM And Sales Tools]]></title>
<description><![CDATA[Customer Relationship Management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information.&nbsp; Focus on customers value is key to a successful CRM strategy. Different customers have to be treated differently. Variables like customers ranking, actual value and potential value are strategy drivers.]]></description>
<link>http://www.emarketingpapers.com/website-development/crm-sales-tools/</link>
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<title><![CDATA[Growing Opt-in Lists: Turning Web Browsers into Buyers]]></title>
<link>http://www.emarketingpapers.com/whitepaper12/</link>
<pubDate>2008-01-24 00:00:00</pubDate>
<description><![CDATA[This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists &mdash; and turn your Web browsers into buyers.]]></description>
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<title><![CDATA[Driving A Single View of The Customer]]></title>
<link>http://www.emarketingpapers.com/whitepaper16/</link>
<pubDate>2006-06-15 00:00:00</pubDate>
<description><![CDATA[The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).]]></description>
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<title><![CDATA[Improving Data Quality with Real-Time Web Services]]></title>
<link>http://www.emarketingpapers.com/whitepaper21/</link>
<pubDate>2007-06-22 00:00:00</pubDate>
<description><![CDATA[Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them. ]]></description>
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<title><![CDATA[Bringing Humanity Back to the Web]]></title>
<link>http://www.emarketingpapers.com/whitepaper45/</link>
<pubDate>2006-11-16 00:00:00</pubDate>
<description><![CDATA[In today&rsquo;s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.  ]]></description>
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<title><![CDATA[Problem Discovery & Product Objections]]></title>
<link>http://www.emarketingpapers.com/whitepaper99/</link>
<pubDate>2006-08-01 00:00:00</pubDate>
<description><![CDATA[All products have deficiencies. Don&#39;t get too worked up over it. Successful technology companies master the art of overcoming objections by making them seem trivial in the grand scheme. How do they do it? By asking the right questions early in the sales cycle.]]></description>
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<title><![CDATA[Informatica Announces Salesforce.com On-Demand Solution: TDWI]]></title>
<link>http://www.emarketingpapers.com/whitepaper124/</link>
<pubDate>2007-03-14 00:00:00</pubDate>
<description><![CDATA[On-demand computing is apparently in demand, at least in the eyes of data integration specialist Informatica Corp. The Switzerland of data integration, as some have called it, just announced availability of its first on-demand offering, which is specifically designed to handle data from Software-as-a-Service (SaaS) stalwart, Salesforce.com.]]></description>
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<title><![CDATA[Interview: Karen Hsu, Informatica]]></title>
<link>http://www.emarketingpapers.com/whitepaper125/</link>
<pubDate>2007-01-10 00:00:00</pubDate>
<description><![CDATA[David Loshin, consultant and author talked to Karen Hsu about Informatica&#39;s data quality, unstructured data and data governance solutions. Karen highlighted customers like Navteq and Humberside Police&#39;s innovative use of Informatica.]]></description>
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<title><![CDATA[Seven Steps to Successful Data Migration]]></title>
<link>http://www.emarketingpapers.com/whitepaper126/</link>
<pubDate>2007-04-16 14:00:09</pubDate>
<description><![CDATA[In Informatica&#39;s data migration podcast, Arvind Parthasarathi spoke with editorial director, James E. Powell.&nbsp; He explores &quot;the seven steps&quot;, what IT does wrong, what keeps IT from getting started and what one can do to improve the odds of data migration success. ]]></description>
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<title><![CDATA[Interview: Don Tirsell, Product Marketing, Informatica]]></title>
<link>http://www.emarketingpapers.com/whitepaper127/</link>
<pubDate>2007-04-16 14:22:24</pubDate>
<description><![CDATA[Don Tirsell, Senior Director of Product Marketing at Informatica, discusses &quot;complex data,&quot; their recent acquisition of Itemfield, and how Itemfield&#39;s technology fits into Informatica&#39;s overall data integration platform. ]]></description>
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<title><![CDATA[Holy Grail Integrated Marketing White Paper]]></title>
<link>http://www.emarketingpapers.com/whitepaper1572/</link>
<pubDate>2008-08-05 00:00:00</pubDate>
<description><![CDATA[Are you wasting time with complex and costly online marketing campaigns? Save your sanity with a fully-integrated marketing solution, like Lyris HQ.&nbsp; This white paper outlines the benefits of an integrated approach, and the specific steps you can take to achieve meaningful insight and results right away. Download the free integrated marketing white paper now.]]></description>
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<title><![CDATA[Integrating Email, CRM, and Web Analytics]]></title>
<link>http://www.emarketingpapers.com/whitepaper1564/</link>
<pubDate>2008-07-18 00:00:00</pubDate>
<description><![CDATA[To maximize your marketing efforts, integration is key. By combining email marketing, CRM, and web analytics, you can boast a powerful, one-to-one marketing machine. To achieve this, you must first understand where you stand on the integration continuum and align your strategy accordingly.]]></description>
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<title><![CDATA[Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo]]></title>
<link>http://www.emarketingpapers.com/whitepaper1562/</link>
<pubDate>2008-08-28 12:28:37</pubDate>
<description><![CDATA[In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates&mdash;by as much as 500 percent!&nbsp; Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want&mdash;and make it easy to access those numbers anytime.&nbsp; Find out what lead management can do for your company. View this free Webcast now.]]></description>
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<title><![CDATA[Buying and Using Marketing Automation Systems]]></title>
<link>http://www.emarketingpapers.com/whitepaper1559/</link>
<pubDate>2008-08-25 13:38:01</pubDate>
<description><![CDATA[Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.&nbsp; Find out what marketing automation can do for your organization&mdash;and how to choose the system that&rsquo;s right for you. Download this free 15-minute podcast now.]]></description>
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<title><![CDATA[B-to-B Lead Generation Insights from MarketingSherpa]]></title>
<link>http://www.emarketingpapers.com/whitepaper1561/</link>
<pubDate>2008-07-31 00:00:00</pubDate>
<description><![CDATA[In a free audio/video Webcast with MarketingSherpa&rsquo;s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when&mdash;and why&mdash;you should consider removing the registration page... and more.&nbsp; Don&rsquo;t miss these proven tips&mdash;watch the free 30-minute Webcast now.]]></description>
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<title><![CDATA[B2B Online Marketing Guide: 5 Critical Steps]]></title>
<link>http://www.emarketingpapers.com/whitepaper197/</link>
<pubDate>2006-10-20 00:00:00</pubDate>
<description><![CDATA[Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself&mdash;several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends. ]]></description>
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<title><![CDATA[Measure What Matters: Defining KPIs and Driving Business Performance]]></title>
<link>http://www.emarketingpapers.com/whitepaper201/</link>
<pubDate>2007-06-27 11:56:08</pubDate>
<description><![CDATA[The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.]]></description>
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<title><![CDATA[Online Marketers Segmentation Guide]]></title>
<link>http://www.emarketingpapers.com/whitepaper203/</link>
<pubDate>2007-05-22 00:00:00</pubDate>
<description><![CDATA[The online marketer&rsquo;s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.]]></description>
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<title><![CDATA[Evaluating Evaluations: Creating the Mission-Driven Scorecard]]></title>
<link>http://www.emarketingpapers.com/whitepaper210/</link>
<pubDate>2007-06-20 00:00:00</pubDate>
<description><![CDATA[Over half of all contact centers use some type of grading form or scorecard to evaluate call handling and the customer interaction skills of agents.&nbsp; These evaluations help supervisors coach agents to perform his or her duties more efficiently and more effectively.&nbsp; The white paper &quot;Evaluating Evaluations&quot; explores ways to create and implement effective agent audits.]]></description>
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<title><![CDATA[Video Presentation: The Dawn of a New Industry]]></title>
<link>http://www.emarketingpapers.com/whitepaper1427/</link>
<pubDate>2008-02-08 10:52:16</pubDate>
<description><![CDATA[Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
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<title><![CDATA[Beyond the Browser: Monetization Strategies for Online Publishers in the Downloaded Media Age]]></title>
<link>http://www.emarketingpapers.com/whitepaper1433/</link>
<pubDate>2008-02-27 00:00:00</pubDate>
<description><![CDATA[This white paper has been written for executives at media publishing and content companies interested in learning about the exploding &ldquo;non-streamed&rdquo; or portable video market and finding out about best practices for driving revenue through advertising in this medium.]]></description>
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<title><![CDATA[Integrated Sales and Marketing for Consumer Products Companies]]></title>
<link>http://www.emarketingpapers.com/whitepaper1446/</link>
<pubDate>2007-06-13 00:00:00</pubDate>
<description><![CDATA[Explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers -- to execute brand strategies efficiently at the shelf level. The key: an integrated sales and marketing approach.]]></description>
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<title><![CDATA[Run Away to Join the New Circus. Sales 2.0 Whitepaper Part 1]]></title>
<link>http://www.emarketingpapers.com/whitepaper1475/</link>
<pubDate>2007-09-07 00:00:00</pubDate>
<description><![CDATA[What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part white paper,&nbsp; we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.&nbsp; The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and&nbsp; the modern circus (think Ringling Bros. vs. Cirque du Soleil).]]></description>
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<title><![CDATA[Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2]]></title>
<link>http://www.emarketingpapers.com/whitepaper1476/</link>
<pubDate>2007-08-07 00:00:00</pubDate>
<description><![CDATA[If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.&nbsp; This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current&nbsp; sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,&nbsp; proven skills and making the number.]]></description>
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<title><![CDATA[How to Master Customer Acquisition: On-Demand Lead Scoring]]></title>
<link>http://www.emarketingpapers.com/whitepaper1544/</link>
<pubDate>2008-05-05 00:00:00</pubDate>
<description><![CDATA[Today&#39;s buyers possess a wealth of comparison shopping information. But you can be smarter, too. Learn how you can prioritize your inbound contacts in a split second, applying a wealth of information to instantly convert a prospect to a sale.]]></description>
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<title><![CDATA[The Business Case for a Web Content Management System]]></title>
<link>http://www.emarketingpapers.com/whitepaper1552/</link>
<pubDate>2008-08-19 00:00:00</pubDate>
<description><![CDATA[So you&rsquo;ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control.]]></description>
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