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<title><![CDATA[www.emarketingpapers.com/Website Development/E-Commerce Software]]></title>
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<link>http://www.emarketingpapers.com/website-development/e-commerce-software/</link>
<item>
<title><![CDATA[Overcoming Three Challenges Facing the Direct Marketer]]></title>
<link>http://www.emarketingpapers.com/whitepaper8/</link>
<pubDate>2006-10-11 00:00:00</pubDate>
<description><![CDATA[B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.]]></description>
</item>
<item>
<title><![CDATA[Bringing Humanity Back to the Web]]></title>
<link>http://www.emarketingpapers.com/whitepaper45/</link>
<pubDate>2006-11-16 00:00:00</pubDate>
<description><![CDATA[In today&rsquo;s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.  ]]></description>
</item>
<item>
<title><![CDATA[eCommerce 3.0: How eCommerce Becomes a Uniquely Great Experience]]></title>
<link>http://www.emarketingpapers.com/whitepaper79/</link>
<pubDate>2007-01-10 00:00:00</pubDate>
<description><![CDATA[This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or &quot;glimmers&quot; that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.]]></description>
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<item>
<title><![CDATA[Free Shipping: Does It Drive Online Holiday Sales and Long-Term Loyalty?]]></title>
<link>http://www.emarketingpapers.com/whitepaper89/</link>
<pubDate>2007-01-02 00:00:00</pubDate>
<description><![CDATA[Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?&nbsp; ForeSee Results found some interesting answers to these questions.]]></description>
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<item>
<title><![CDATA[Customer Product Reviews: Key to Driving Satisfaction, Loyalty and Conversion]]></title>
<link>http://www.emarketingpapers.com/whitepaper90/</link>
<pubDate>2007-01-02 00:00:00</pubDate>
<description><![CDATA[Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don&#39;t are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty. ]]></description>
</item>
<item>
<title><![CDATA[American Customer Satisfaction Index Annual E-Commerce Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper92/</link>
<pubDate>2006-02-21 00:00:00</pubDate>
<description><![CDATA[Within the e-retail, online auction, e-travel and online brokerage industries, clear leaders are beginning to emerge as certain companies do a better job than others of satisfying their customers. Find out how well e-commerce companies fared in customer satisfaction in this annual report. ]]></description>
</item>
<item>
<title><![CDATA[Growing  Your Online Business-Finding A Better Way To Make Money]]></title>
<link>http://www.emarketingpapers.com/whitepaper1596/</link>
<pubDate>2008-04-24 00:00:00</pubDate>
<description><![CDATA[In this webinar you will learn: The value associated with SaaS model, Importance of PCI Compliance, How to establish an eCommerce plan including budget considerations, Case Study-Overview of TeaGschwendner, Things to look for and avoid when choosing an eCommerce partner, Understanding the LaGarde difference. ]]></description>
</item>
<item>
<title><![CDATA[Can Speaking Avatars Help Your Website?]]></title>
<link>http://www.emarketingpapers.com/whitepaper209/</link>
<pubDate>2007-06-25 00:00:00</pubDate>
<description><![CDATA[Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character! ]]></description>
</item>
<item>
<title><![CDATA[Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty]]></title>
<link>http://www.emarketingpapers.com/whitepaper216/</link>
<pubDate>2007-07-19 00:00:00</pubDate>
<description><![CDATA[Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.]]></description>
</item>
<item>
<title><![CDATA[UK Retail Update: Post-Christmas 2007 Analysis]]></title>
<link>http://www.emarketingpapers.com/whitepaper1456/</link>
<pubDate>2008-01-29 00:00:00</pubDate>
<description><![CDATA[This Research Note looks back at Christmas 2007 and summarizes the key online retail trends in the UK.]]></description>
</item>
<item>
<title><![CDATA[Hitwise U.S. Research Note: Comparison Shopping Tools]]></title>
<link>http://www.emarketingpapers.com/whitepaper1459/</link>
<pubDate>2007-12-04 00:00:00</pubDate>
<description><![CDATA[This Research note features insights into what&rsquo;s happening this season among these increasingly popular shopping tools.]]></description>
</item>
<item>
<title><![CDATA[Hitwise Holiday 2007 Retail Recap Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper1462/</link>
<pubDate>2008-01-20 00:00:00</pubDate>
<description><![CDATA[This report summarizes several key online retail activities during the 2007 holiday season and offers tips for 2008.]]></description>
</item>
<item>
<title><![CDATA[Benefits of a SaaS E-Commerce Solution]]></title>
<link>http://www.emarketingpapers.com/whitepaper1491/</link>
<pubDate>2008-04-24 00:00:00</pubDate>
<description><![CDATA[Software as a service (SaaS) is an application delivery model where a software vendor develops a web-native software application and hosts and operates the application for use by its customers over the Internet. One of the biggest distinctions about this business model is that customers do not pay for owning the software itself but rather for using it.]]></description>
</item>
<item>
<title><![CDATA[5 Steps to Building an Online Customer Experience Competency]]></title>
<link>http://www.emarketingpapers.com/whitepaper1492/</link>
<pubDate>2008-05-09 00:00:00</pubDate>
<description><![CDATA[While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience.&nbsp; Tealeaf gives you insights via their new guide, &quot;Building an Online Customer Experience Competency: Five Steps&quot;.]]></description>
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<item>
<title><![CDATA[Innovative Online Customer Authentication-For Less]]></title>
<link>http://www.emarketingpapers.com/whitepaper1515/</link>
<pubDate>2008-05-06 00:00:00</pubDate>
<description><![CDATA[The reality of today&rsquo;s online environment is passwords are too easy to steal, guess or lose which leaves your customers vulnerable. Adding strong authentication to your Web applications can be a daunting task. VeriSign has developed five business strategies that address how to reduce the cost and complexity of deploying two-factor authentication.]]></description>
</item>
<item>
<title><![CDATA[Enhancing eCommerce ROI through Rich Internet Applications (RIAs)]]></title>
<link>http://www.emarketingpapers.com/whitepaper1575/</link>
<pubDate>2007-11-17 00:00:00</pubDate>
<description><![CDATA[This new white paper by Integration New Media looks at the benefits achieved through adding richness to eCommerce sites, with an emphasis on the impact that this change can have on a retailer&rsquo;s bottom line. In addition, it presents samples of successful integrations and options for moving forward that leverage current technology, providing retailers with the biggest bang for the smallest investment.]]></description>
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