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<title><![CDATA[www.emarketingpapers.com/Emerging Marketing/Instant Messaging Marketing]]></title>
<description><![CDATA[]]></description>
<link>http://www.emarketingpapers.com/emerging-marketing/instant-messaging-marketing/</link>
<item>
<title><![CDATA[Customer Centric Messaging - What You Need To Know]]></title>
<link>http://www.emarketingpapers.com/whitepaper1499/</link>
<pubDate>2008-05-07 00:00:00</pubDate>
<description><![CDATA[In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.&nbsp; Read this case study to learn more.]]></description>
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<item>
<title><![CDATA[Future Trends in Interactive Marketing (and the Future is Now)]]></title>
<link>http://www.emarketingpapers.com/whitepaper47/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.]]></description>
</item>
<item>
<title><![CDATA[Mobile Marketing Guide: Using Handsets to Drive Sales]]></title>
<link>http://www.emarketingpapers.com/whitepaper165/</link>
<pubDate>2006-09-15 00:00:00</pubDate>
<description><![CDATA[The mobile marketing channel offers direct access to consumers, instant and measurable market feedback, ongoing relationships with customers, and the ability to tap impulse buying. Mobile phones offer more powerful targeting, interactivity and personalization capabilities than the Internet. ]]></description>
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<item>
<title><![CDATA[Customer Marketing and Retention Through the Mobile Phone]]></title>
<link>http://www.emarketingpapers.com/whitepaper166/</link>
<pubDate>2006-10-12 00:00:00</pubDate>
<description><![CDATA[Download this presentation to understand the benefits of executing a mobile marketing campaign, and the best practices for mobile campaign optimization.]]></description>
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<title><![CDATA[SMS or Die:  What Email Marketers Need To Know About Text Message Campaigning]]></title>
<link>http://www.emarketingpapers.com/whitepaper1412/</link>
<pubDate>2007-09-17 00:00:00</pubDate>
<description><![CDATA[Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm&#39;s new white paper, &quot;SMS Or Die,&quot; explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.]]></description>
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