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<title><![CDATA[www.emarketingpapers.com/Emerging Marketing/Blog Marketing]]></title>
<description><![CDATA[Blogs provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of most early blogs.]]></description>
<link>http://www.emarketingpapers.com/emerging-marketing/blog-marketing/</link>
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<title><![CDATA[Social Media Marketing Hits & Misses: How 2007 Hot Holiday Brands & Products Performed Online]]></title>
<link>http://www.emarketingpapers.com/whitepaper1440/</link>
<pubDate>2008-02-07 00:00:00</pubDate>
<description><![CDATA[In this follow-up to their preholiday study of 12 of the season&#39;s most talked about products and retailers, Oneupweb looks at how these companies&#39; online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.]]></description>
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<title><![CDATA[Demand Generation Through Corporate Blogging: What is Blogging's Role in SEO & Social Networking?]]></title>
<link>http://www.emarketingpapers.com/whitepaper1513/</link>
<pubDate>2007-10-15 00:00:00</pubDate>
<description><![CDATA[Two significant online trends are directly impacting the present and future of Business-to-Business Marketing. Learn how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.]]></description>
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<title><![CDATA[Corporate Blogging and Email Marketing: Why They Work Together]]></title>
<link>http://www.emarketingpapers.com/whitepaper1512/</link>
<pubDate>2008-05-27 00:00:00</pubDate>
<description><![CDATA[Blogs are an ideal marketing tool to help you found in the search engines and generate demand. Email marketing is the ideal way to facilitate and sustain relationships with your prospects and customers. Find out how these dynamic, online tools work together.]]></description>
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<title><![CDATA[Making the Case for a Social Media Strategy]]></title>
<link>http://www.emarketingpapers.com/whitepaper107/</link>
<pubDate>2006-07-11 00:00:00</pubDate>
<description><![CDATA[Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.]]></description>
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<title><![CDATA[The Changing Face of PR]]></title>
<link>http://www.emarketingpapers.com/whitepaper108/</link>
<pubDate>2006-10-19 00:00:00</pubDate>
<description><![CDATA[This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.]]></description>
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<title><![CDATA[Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results]]></title>
<link>http://www.emarketingpapers.com/whitepaper1560/</link>
<pubDate>2008-08-25 13:43:39</pubDate>
<description><![CDATA[In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.&nbsp; Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.&nbsp; Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.&nbsp; Find out why; listen to this free podcast now.]]></description>
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<title><![CDATA[An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands]]></title>
<link>http://www.emarketingpapers.com/whitepaper211/</link>
<pubDate>2007-05-15 00:00:00</pubDate>
<description><![CDATA[The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company&rsquo;s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.]]></description>
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<title><![CDATA[Case Studies for Aggressive Online Behavior Aimed at Large Corporations]]></title>
<link>http://www.emarketingpapers.com/whitepaper212/</link>
<pubDate>2007-05-15 00:00:00</pubDate>
<description><![CDATA[This new study by Harvard&#39;s Berkman Center for Internet &amp; Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald&rsquo;s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.]]></description>
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<title><![CDATA[Pharmaceutical Social Media Marketing: Risks and Regulatory Issues]]></title>
<link>http://www.emarketingpapers.com/whitepaper221/</link>
<pubDate>2007-09-04 00:00:00</pubDate>
<description><![CDATA[The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.]]></description>
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<title><![CDATA[White Paper: 5 Tips to Turn Your Website into a Marketing Machine]]></title>
<link>http://www.emarketingpapers.com/whitepaper1417/</link>
<pubDate>2007-11-13 00:00:00</pubDate>
<description><![CDATA[Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.&nbsp; This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.]]></description>
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<title><![CDATA[The Dawn of a New Industry: Internet Video Production and Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1425/</link>
<pubDate>2007-11-14 00:00:00</pubDate>
<description><![CDATA[Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
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<title><![CDATA[Trends in Adopting Web 2.0 for the Enterprise]]></title>
<link>http://www.emarketingpapers.com/whitepaper1442/</link>
<pubDate>2008-03-07 00:00:00</pubDate>
<description><![CDATA[Interested in learning about current trends in Web 2.0? In Awareness&#39; survey, they report data on the adoption of Web 2.0 technologies as well as the future of social media initiatives within enterprise-size organizations.]]></description>
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<title><![CDATA[A Collection of Best Practices: Marketing Management in a Web 2.0 World]]></title>
<link>http://www.emarketingpapers.com/whitepaper1449/</link>
<pubDate>2007-09-19 00:00:00</pubDate>
<description><![CDATA[Success in online marketing is not a huge secret, there is no revolution and there certainly isn&#39;t a list of rules that guarantee success.&nbsp; The only thing that changes is the customer, and the tools we use to communicate with the customer.&nbsp; These 6 best practices will outline a foundation for marketing in a Web 2.0 world that you will be able to apply to your organization. ]]></description>
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<title><![CDATA[Webcast: 5 Tips to Turn Your Website into a Marketing Machine]]></title>
<link>http://www.emarketingpapers.com/whitepaper1471/</link>
<pubDate>2007-09-29 00:00:00</pubDate>
<description><![CDATA[Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.&nbsp; This Internet marketing webcast discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.]]></description>
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<title><![CDATA[Blogging for Business Basics]]></title>
<link>http://www.emarketingpapers.com/whitepaper1472/</link>
<pubDate>2008-03-19 00:00:00</pubDate>
<description><![CDATA[Blogs are no longer just online personal journals - they are now key business tools.&nbsp; Blogs allow you to engage in a conversation with your customers while improving your website&#39;s search engine rank.&nbsp; Don&#39;t know where to start?&nbsp; This webinar will cover the basics of blog marketing, including key tactics for business blogging and engaging in the blogosphere to grow your business.]]></description>
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<title><![CDATA[A Look at Retailers' Perceptions of the Importance of User-Generated Content]]></title>
<link>http://www.emarketingpapers.com/whitepaper1533/</link>
<pubDate>2008-02-13 00:00:00</pubDate>
<description><![CDATA[A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers&rsquo; concerns and how they feel reviews will impact their business.]]></description>
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<title><![CDATA[Boosting Natural Search Traffic Using Ratings and Reviews]]></title>
<link>http://www.emarketingpapers.com/whitepaper1534/</link>
<pubDate>2007-08-24 00:00:00</pubDate>
<description><![CDATA[Driving traffic from natural search is increasingly competitive and expensive. Online market&shy;ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.]]></description>
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<title><![CDATA[Altruism Drives User-Generated Content, Study with Keller Fay, November 2007]]></title>
<link>http://www.emarketingpapers.com/whitepaper1537/</link>
<pubDate>2007-11-26 00:00:00</pubDate>
<description><![CDATA[Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order to help others make better buying decisions and more than 70 percent want to help companies improve the products they build and carry.]]></description>
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<title><![CDATA[Get Ahead with Interactive Promotional Contests]]></title>
<link>http://www.emarketingpapers.com/whitepaper1578/</link>
<pubDate>2008-09-23 00:00:00</pubDate>
<description><![CDATA[Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.]]></description>
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<title><![CDATA[The Social Media Revolution, What's Your Strategy?]]></title>
<link>http://www.emarketingpapers.com/whitepaper1579/</link>
<pubDate>2008-09-23 00:00:00</pubDate>
<description><![CDATA[Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today! ]]></description>
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<title><![CDATA[Integrating Email Campaigns with New and Existing Mediums]]></title>
<link>http://www.emarketingpapers.com/whitepaper1588/</link>
<pubDate>2008-08-19 00:00:00</pubDate>
<description><![CDATA[Integrating Email Campaigns with New and Existing Mediums.&nbsp; This white paper is a review of the &quot;why&#39;s&quot; and &quot;how&#39;s&quot; of email integration with other marketing mediums.]]></description>
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<title><![CDATA[B-to-B Branding in a 2.0 World]]></title>
<link>http://www.emarketingpapers.com/whitepaper1589/</link>
<pubDate>2007-10-26 00:00:00</pubDate>
<description><![CDATA[Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today&rsquo;s new communications technologies &ndash; everything from blogs and podcasts to wikis and mobile &ndash; are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it&rsquo;s critical to your success.]]></description>
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<title><![CDATA[Forget the ABC's of Lead Scoring]]></title>
<link>http://www.emarketingpapers.com/whitepaper1606/</link>
<pubDate>2008-09-12 00:00:00</pubDate>
<description><![CDATA[If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...]]></description>
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<title><![CDATA[B-2-B Marketing in 2008: Trends in Strategies & Spending]]></title>
<link>http://www.emarketingpapers.com/whitepaper1611/</link>
<pubDate>2007-12-30 00:00:00</pubDate>
<description><![CDATA[As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.]]></description>
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<title><![CDATA[Using Web Conferencing - Boost Productivity and Increase the Profitability of Your Business]]></title>
<link>http://www.emarketingpapers.com/whitepaper1612/</link>
<pubDate>2007-01-23 00:00:00</pubDate>
<description><![CDATA[Web conferencing can enable geographically dispersed employees to improve their productivity by allowing them to collaborate online. It can also be used for internal or external training purposes. It can also be used as a cost-effective sales tool to reach new customers located remotely.]]></description>
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<title><![CDATA[Convergent PR: The Best of Both Worlds]]></title>
<link>http://www.emarketingpapers.com/whitepaper1620/</link>
<pubDate>2007-05-23 00:00:00</pubDate>
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