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<title><![CDATA[www.emarketingpapers.com/Emerging Marketing/Behavioral Marketing]]></title>
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<link>http://www.emarketingpapers.com/emerging-marketing/behavioral-marketing/</link>
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<title><![CDATA[Five Steps to Achieving Precise Customer Targeting Online]]></title>
<link>http://www.emarketingpapers.com/whitepaper57/</link>
<pubDate>2006-05-01 00:00:00</pubDate>
<description><![CDATA[Today, the online customer touch point is the life&#39;s blood for the bulk of consumer-focused companies. In order to maximize a site&#39;s performance, it is imperative that the most robust, consumer-centric analytics be applied to the site to ensure the optimal experience for existing customers, as well as prospective ones. Read more about effective targeting now.]]></description>
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<title><![CDATA[Future Trends in Interactive Marketing (and the Future is Now)]]></title>
<link>http://www.emarketingpapers.com/whitepaper47/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.]]></description>
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<item>
<title><![CDATA[Behavioral Targeting: Manifestation of Accountability]]></title>
<link>http://www.emarketingpapers.com/whitepaper60/</link>
<pubDate>2006-05-01 00:00:00</pubDate>
<description><![CDATA[Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.]]></description>
</item>
<item>
<title><![CDATA[Automated Uplift: Welcome to the Future of Web Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1411/</link>
<pubDate>2007-04-11 00:00:00</pubDate>
<description><![CDATA[Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.]]></description>
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<item>
<title><![CDATA[Create Relevant Campaigns Using Behavioral Analytics]]></title>
<link>http://www.emarketingpapers.com/whitepaper1526/</link>
<pubDate>2008-04-11 00:00:00</pubDate>
<description><![CDATA[As web analytics gains momentum, the question remains, &quot;How do we make it actionable?&quot; An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.]]></description>
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