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<title><![CDATA[www.emarketingpapers.com/Emerging Marketing/Local Marketing]]></title>
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<link>http://www.emarketingpapers.com/emerging-marketing/local-marketing/</link>
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<title><![CDATA[Real Time Information Delivery To Any Location Worldwide]]></title>
<link>http://www.emarketingpapers.com/whitepaper1498/</link>
<pubDate>2008-05-20 10:27:00</pubDate>
<description><![CDATA[To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.]]></description>
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<title><![CDATA[Customer Centric Messaging - What You Need To Know]]></title>
<link>http://www.emarketingpapers.com/whitepaper1499/</link>
<pubDate>2008-05-07 00:00:00</pubDate>
<description><![CDATA[In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.&nbsp; Read this case study to learn more.]]></description>
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<title><![CDATA[Mobile Marketing – Unlocking a Powerful Tool]]></title>
<link>http://www.emarketingpapers.com/whitepaper1500/</link>
<pubDate>2008-04-16 00:00:00</pubDate>
<description><![CDATA[Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone&rsquo;s success lies not just in its simplicity, but also in its adaptability.&nbsp; Download this white paper to learn more. ]]></description>
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<title><![CDATA[The First Step in a Successful Mobile Banking Strategy]]></title>
<link>http://www.emarketingpapers.com/whitepaper1497/</link>
<pubDate>2007-12-19 00:00:00</pubDate>
<description><![CDATA[This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.]]></description>
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<title><![CDATA[Case Studies for Aggressive Online Behavior Aimed at Large Corporations]]></title>
<link>http://www.emarketingpapers.com/whitepaper212/</link>
<pubDate>2007-05-15 00:00:00</pubDate>
<description><![CDATA[This new study by Harvard&#39;s Berkman Center for Internet &amp; Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald&rsquo;s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.]]></description>
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