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<title><![CDATA[www.emarketingpapers.com/Emerging Marketing/Microsites]]></title>
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<link>http://www.emarketingpapers.com/emerging-marketing/microsites/</link>
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<title><![CDATA[Pharmaceutical Social Media Marketing: Risks and Regulatory Issues]]></title>
<link>http://www.emarketingpapers.com/whitepaper221/</link>
<pubDate>2007-09-04 00:00:00</pubDate>
<description><![CDATA[The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.]]></description>
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<title><![CDATA[A Collection of Best Practices: Marketing Management in a Web 2.0 World]]></title>
<link>http://www.emarketingpapers.com/whitepaper1449/</link>
<pubDate>2007-09-19 00:00:00</pubDate>
<description><![CDATA[Success in online marketing is not a huge secret, there is no revolution and there certainly isn&#39;t a list of rules that guarantee success.&nbsp; The only thing that changes is the customer, and the tools we use to communicate with the customer.&nbsp; These 6 best practices will outline a foundation for marketing in a Web 2.0 world that you will be able to apply to your organization. ]]></description>
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