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<title><![CDATA[www.emarketingpapers.com/Emerging Marketing/Loyalty And Retention]]></title>
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<link>http://www.emarketingpapers.com/emerging-marketing/loyalty-retention/</link>
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<title><![CDATA[An Email Marketer's Call to Action for 2008]]></title>
<link>http://www.emarketingpapers.com/whitepaper1505/</link>
<pubDate>2008-06-04 00:00:00</pubDate>
<description><![CDATA[As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the &ldquo;email is a courtship&rdquo; metaphor and &ldquo;one-to-one&rdquo; techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it&rsquo;s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers. ]]></description>
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<title><![CDATA[Email Management – Opportunities and Challenges]]></title>
<link>http://www.emarketingpapers.com/whitepaper22/</link>
<pubDate>2006-11-14 00:00:00</pubDate>
<description><![CDATA[From the moment an email inquiry reaches your company, the clock is ticking.&nbsp; Read this white paper to learn effective email communication techniques, keeping your customers and prospects engaged with your organization.]]></description>
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<title><![CDATA[Customer Centric Messaging - What You Need To Know]]></title>
<link>http://www.emarketingpapers.com/whitepaper1499/</link>
<pubDate>2008-05-07 00:00:00</pubDate>
<description><![CDATA[In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.&nbsp; Read this case study to learn more.]]></description>
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<title><![CDATA[A Guide to Effective Email Acquisition]]></title>
<link>http://www.emarketingpapers.com/whitepaper1496/</link>
<pubDate>2008-05-15 00:00:00</pubDate>
<description><![CDATA[This white paper provides a number of well-tested, organic methods for email acquisition &ndash; giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.]]></description>
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<title><![CDATA[How to Build Effective Email Subscription Lists]]></title>
<link>http://www.emarketingpapers.com/whitepaper42/</link>
<pubDate>2007-01-22 00:00:00</pubDate>
<description><![CDATA[Online consumers demand relevance, so list builders must focus on building large, highly-relevant lists rather than just gathering a bunch of email addresses. In this article, the author will discuss list size, registration methods, data collection and permission requirements.]]></description>
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<title><![CDATA[Email Newsletters: Turning Passive Subscribers into Active Readers]]></title>
<link>http://www.emarketingpapers.com/whitepaper43/</link>
<pubDate>2007-01-22 15:38:13</pubDate>
<description><![CDATA[Just because somebody subscribes to your email newsletter doesn&rsquo;t mean that they read it. Here are 3 tips to turn your passive subscribers into active readers.]]></description>
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<title><![CDATA[Bringing Humanity Back to the Web]]></title>
<link>http://www.emarketingpapers.com/whitepaper45/</link>
<pubDate>2006-11-16 00:00:00</pubDate>
<description><![CDATA[In today&rsquo;s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.  ]]></description>
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<title><![CDATA[How Does Your Marketing Fit in the Customer Lifecycle?]]></title>
<link>http://www.emarketingpapers.com/whitepaper52/</link>
<pubDate>2006-10-01 00:00:00</pubDate>
<description><![CDATA[Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more. ]]></description>
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<title><![CDATA[10 Reasons Why Satisfaction Surveys Don't Fail]]></title>
<link>http://www.emarketingpapers.com/whitepaper1439/</link>
<pubDate>2007-10-05 00:00:00</pubDate>
<description><![CDATA[A response to Chapter 5 (Why Satisfaction Surveys Fail), of Fred Reicheld&#39;s &quot;The Ultimate Question&quot;, this white paper clearly illustrates the importance of tuning into the voice of the customer.]]></description>
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<title><![CDATA[Helping Contact Center Agents Improve First Contact Resolution]]></title>
<link>http://www.emarketingpapers.com/whitepaper1495/</link>
<pubDate>2008-05-13 00:00:00</pubDate>
<description><![CDATA[It&rsquo;s not surprising that first contact resolution (FCR) is becoming a high priority among forward-looking contact center managers. Increasing the percentage of contacts resolved during the initial contact provides three great benefits; customer satisfaction goes up, operating costs go down, and contact-center generated revenue goes up. There are also potential downsides, like extended handle time as agents strive to keep the caller on-line until the issue can be resolved.]]></description>
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<title><![CDATA[Free Shipping: Does It Drive Online Holiday Sales and Long-Term Loyalty?]]></title>
<link>http://www.emarketingpapers.com/whitepaper89/</link>
<pubDate>2007-01-02 00:00:00</pubDate>
<description><![CDATA[Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?&nbsp; ForeSee Results found some interesting answers to these questions.]]></description>
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<title><![CDATA[American Customer Satisfaction Index Annual E-Business Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper91/</link>
<pubDate>2006-08-15 00:00:00</pubDate>
<description><![CDATA[The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.]]></description>
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<title><![CDATA[American Customer Satisfaction Index Annual E-Commerce Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper92/</link>
<pubDate>2006-02-21 00:00:00</pubDate>
<description><![CDATA[Within the e-retail, online auction, e-travel and online brokerage industries, clear leaders are beginning to emerge as certain companies do a better job than others of satisfying their customers. Find out how well e-commerce companies fared in customer satisfaction in this annual report. ]]></description>
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<title><![CDATA[American Customer Satisfaction Index Annual E-Government Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper93/</link>
<pubDate>2006-12-15 00:00:00</pubDate>
<description><![CDATA[Find out how e-government agencies, departments and offices fared in customer satisfaction, and how satisfaction was earned, in this Q4 Report by Foresee Results. ]]></description>
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<title><![CDATA[Customer Feedback: Are You Asking The Right Questions?]]></title>
<link>http://www.emarketingpapers.com/whitepaper103/</link>
<pubDate>2006-04-03 00:00:00</pubDate>
<description><![CDATA[Asking your customers for input on future product direction can be a double- edged sword. If you&#39;re not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.]]></description>
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<title><![CDATA[Big Fish, Small Pond or Small Fish, Big Pond]]></title>
<link>http://www.emarketingpapers.com/whitepaper105/</link>
<pubDate>2006-02-01 00:00:00</pubDate>
<description><![CDATA[If you&#39;re a big fish in a small pond you&#39;re probably one of the leaders in the market space you&#39;ve defined as your pond. Conversely, if you&#39;re a small fish in a big pond you&#39;re probably trying to be too many things to too many people which dilutes your strengths and takes away any competitive advantage you might have. Which category do you fall into?]]></description>
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<title><![CDATA[SMB companies in the Eye of the IT Storm]]></title>
<link>http://www.emarketingpapers.com/whitepaper110/</link>
<pubDate>2007-03-15 00:00:00</pubDate>
<description><![CDATA[Download this white paper to find out how EchoMail&#39;s specially developed software solutions give the winning edge to the SMB sector.]]></description>
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<title><![CDATA[10 Steps to Effective Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper140/</link>
<pubDate>2006-09-21 00:00:00</pubDate>
<description><![CDATA[Discover the 10 steps of effective email marketing which are crucial to the success of your email marketing campaigns.]]></description>
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<title><![CDATA[Email Relationship Management, Part 1]]></title>
<link>http://www.emarketingpapers.com/whitepaper142/</link>
<pubDate>2006-05-24 00:00:00</pubDate>
<description><![CDATA[Today more than 30 billion emails are sent each day. However, 90% of database and direct marketers are not leveraging this popular marketing channel. Why? Is it because email doesn&rsquo;t have a great ROI? Is it too expensive? Read this article for more information.]]></description>
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<title><![CDATA[Online Research Panels: A New Tool for Maximizing Customer Insight]]></title>
<link>http://www.emarketingpapers.com/whitepaper145/</link>
<pubDate>2006-11-14 00:00:00</pubDate>
<description><![CDATA[Panels are progressively bridging the gap between a population reluctant to cooperate with telephone surveys, and organizations that, more than ever, need to know about the perceptions and attitudes of consumers, members and citizens.]]></description>
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<title><![CDATA[When an 800 Number May Work Against You]]></title>
<link>http://www.emarketingpapers.com/whitepaper1568/</link>
<pubDate>2008-09-05 00:00:00</pubDate>
<description><![CDATA[If your company provides services throughout a major metropolitan area, or even in multiple areas, you may think you&#39;re improving the odds of attracting new business by offering a toll-free 800 number on your web site. However, a recent test by the Engine Ready team actually proved the opposite. Read the results in this white paper.]]></description>
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<title><![CDATA[Integrating Email, CRM, and Web Analytics]]></title>
<link>http://www.emarketingpapers.com/whitepaper1564/</link>
<pubDate>2008-07-18 00:00:00</pubDate>
<description><![CDATA[To maximize your marketing efforts, integration is key. By combining email marketing, CRM, and web analytics, you can boast a powerful, one-to-one marketing machine. To achieve this, you must first understand where you stand on the integration continuum and align your strategy accordingly.]]></description>
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<title><![CDATA[The Purchasing Power of Today's Medical Group Practice Medical Group]]></title>
<link>http://www.emarketingpapers.com/whitepaper1563/</link>
<pubDate>2008-03-04 00:00:00</pubDate>
<description><![CDATA[Ready for a fresh target for your marketing? Consider our audience. Annually purchasing over $135 billion in products and services, Medical Group Management Association (MGMA) members are the decision-making managers and administrators of medical group practices. To learn more about how you&#39;ll benefit from targeting this elite group within today&#39;s health care market, download a free white paper, &quot;The Purchasing Power of Today&#39;s Medical Group Practice&quot;.]]></description>
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<title><![CDATA[Creating Great Subscriber Experiences: Are Marketers Relationship Worthy?]]></title>
<link>http://www.emarketingpapers.com/whitepaper1554/</link>
<pubDate>2008-05-29 00:00:00</pubDate>
<description><![CDATA[Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.]]></description>
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<title><![CDATA[Evaluating Evaluations: Creating the Mission-Driven Scorecard]]></title>
<link>http://www.emarketingpapers.com/whitepaper210/</link>
<pubDate>2007-06-20 00:00:00</pubDate>
<description><![CDATA[Over half of all contact centers use some type of grading form or scorecard to evaluate call handling and the customer interaction skills of agents.&nbsp; These evaluations help supervisors coach agents to perform his or her duties more efficiently and more effectively.&nbsp; The white paper &quot;Evaluating Evaluations&quot; explores ways to create and implement effective agent audits.]]></description>
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<title><![CDATA[An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands]]></title>
<link>http://www.emarketingpapers.com/whitepaper211/</link>
<pubDate>2007-05-15 00:00:00</pubDate>
<description><![CDATA[The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company&rsquo;s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.]]></description>
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<title><![CDATA[Case Studies for Aggressive Online Behavior Aimed at Large Corporations]]></title>
<link>http://www.emarketingpapers.com/whitepaper212/</link>
<pubDate>2007-05-15 00:00:00</pubDate>
<description><![CDATA[This new study by Harvard&#39;s Berkman Center for Internet &amp; Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald&rsquo;s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.]]></description>
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<title><![CDATA[How to Acquire Satisfied and Loyal Online Customers]]></title>
<link>http://www.emarketingpapers.com/whitepaper215/</link>
<pubDate>2007-06-18 00:00:00</pubDate>
<description><![CDATA[This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.]]></description>
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<title><![CDATA[Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty]]></title>
<link>http://www.emarketingpapers.com/whitepaper216/</link>
<pubDate>2007-07-19 00:00:00</pubDate>
<description><![CDATA[Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.]]></description>
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<title><![CDATA[Big Opportunity in 2008: Prospering In Hard Times Through Customer Insights]]></title>
<link>http://www.emarketingpapers.com/whitepaper1428/</link>
<pubDate>2008-02-07 00:00:00</pubDate>
<description><![CDATA[To paraphrase an old saying, &ldquo;When the going gets tough, retailers start slashing operational costs.&rdquo;&nbsp; Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.&nbsp; All businesses have felt the impact of today&rsquo;s volatile economy.&nbsp; Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today&rsquo;s market. ]]></description>
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<title><![CDATA[Keeping the Event in Event Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1429/</link>
<pubDate>2008-02-18 12:46:45</pubDate>
<description><![CDATA[In today&rsquo;s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.]]></description>
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<title><![CDATA[Modular Media For Sports Marketers]]></title>
<link>http://www.emarketingpapers.com/whitepaper1431/</link>
<pubDate>2008-01-25 00:00:00</pubDate>
<description><![CDATA[This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about &ldquo;modular media technologies&rdquo; (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your sports brand.]]></description>
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<title><![CDATA[Denison University: Email Marketing Delivers ROI for College Fund Raising]]></title>
<link>http://www.emarketingpapers.com/whitepaper1436/</link>
<pubDate>2007-03-28 00:00:00</pubDate>
<description><![CDATA[Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school&rsquo;s Annual Fund. ]]></description>
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<title><![CDATA[The CMO's Strategic Agenda Benchmark Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper1444/</link>
<pubDate>2006-10-17 00:00:00</pubDate>
<description><![CDATA[Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult&nbsp; This report provides a blueprint of what best-in-class CMO&#39;s (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.]]></description>
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<title><![CDATA[Staying of Top of Web 2.0 Communities with a Content Management System (CMS)]]></title>
<link>http://www.emarketingpapers.com/whitepaper1448/</link>
<pubDate>2008-03-24 00:00:00</pubDate>
<description><![CDATA[Web 2.0 has lead to a staggering degree of innovation and participation that raises the question of how do organizations built in the 1.0 age adapt to this.&nbsp; Web sites have to provide the freedom to tweak, reorganize, add and customize content in ways that users want.&nbsp; This White Paper will cover the advantages of user-generated content, the challenges of monitoring the open communication platform of Web 2.0, and using a CMS to thelp maintain consistency across different digital assets.]]></description>
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<title><![CDATA[Hitwise UK Online News & Media Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper1457/</link>
<pubDate>2007-03-04 00:00:00</pubDate>
<description><![CDATA[This report provides an overview of the News and Media Landscape in the United Kingdom, and the impact of Web 2.0.]]></description>
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<title><![CDATA[Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2]]></title>
<link>http://www.emarketingpapers.com/whitepaper1476/</link>
<pubDate>2007-08-07 00:00:00</pubDate>
<description><![CDATA[If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.&nbsp; This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current&nbsp; sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,&nbsp; proven skills and making the number.]]></description>
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<title><![CDATA[Creating a Multi-Channel Strategy: Increase Your Email Performance by Integrating Other Channels]]></title>
<link>http://www.emarketingpapers.com/whitepaper1530/</link>
<pubDate>2007-09-17 00:00:00</pubDate>
<description><![CDATA[Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle.]]></description>
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<title><![CDATA[A Look at Retailers' Perceptions of the Importance of User-Generated Content]]></title>
<link>http://www.emarketingpapers.com/whitepaper1533/</link>
<pubDate>2008-02-13 00:00:00</pubDate>
<description><![CDATA[A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers&rsquo; concerns and how they feel reviews will impact their business.]]></description>
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<title><![CDATA[Boosting Natural Search Traffic Using Ratings and Reviews]]></title>
<link>http://www.emarketingpapers.com/whitepaper1534/</link>
<pubDate>2007-08-24 00:00:00</pubDate>
<description><![CDATA[Driving traffic from natural search is increasingly competitive and expensive. Online market&shy;ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.]]></description>
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<title><![CDATA[Customer Loyalty and Engagement: How Customer-Generated Content Can Impact Financial Services]]></title>
<link>http://www.emarketingpapers.com/whitepaper1535/</link>
<pubDate>2008-04-09 00:00:00</pubDate>
<description><![CDATA[The Internet, competition and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This white paper specifically denotes how customer reviews can drive the metrics that matter most to banks, including awareness, customer acquisition, and reaching Gen Y clients, who have the potential to be lifelong clients.]]></description>
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<title><![CDATA[Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online]]></title>
<link>http://www.emarketingpapers.com/whitepaper1536/</link>
<pubDate>2008-03-17 00:00:00</pubDate>
<description><![CDATA[User-generated content &ndash; defined as information generated not by a business or media outlet, but by a user of such online assets &ndash; drives Web 2.0. When businesses enable customers &ndash; or users &ndash; to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.]]></description>
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<title><![CDATA[Altruism Drives User-Generated Content, Study with Keller Fay, November 2007]]></title>
<link>http://www.emarketingpapers.com/whitepaper1537/</link>
<pubDate>2007-11-26 00:00:00</pubDate>
<description><![CDATA[Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order to help others make better buying decisions and more than 70 percent want to help companies improve the products they build and carry.]]></description>
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<title><![CDATA[Online Consumer Opinions/Use of User Generated Content in the UK, study with JupiterResearch, Jan.08]]></title>
<link>http://www.emarketingpapers.com/whitepaper1538/</link>
<pubDate>2008-01-11 00:00:00</pubDate>
<description><![CDATA[This unbiased study found that most UK online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, and that almost all shoppers trust online reviews. ]]></description>
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<title><![CDATA[Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1583/</link>
<pubDate>2007-12-07 00:00:00</pubDate>
<description><![CDATA[This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.]]></description>
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<title><![CDATA[How to Master Customer Acquisition: On-Demand Lead Scoring]]></title>
<link>http://www.emarketingpapers.com/whitepaper1544/</link>
<pubDate>2008-05-05 00:00:00</pubDate>
<description><![CDATA[Today&#39;s buyers possess a wealth of comparison shopping information. But you can be smarter, too. Learn how you can prioritize your inbound contacts in a split second, applying a wealth of information to instantly convert a prospect to a sale.]]></description>
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<title><![CDATA[Creating Intelligent Client Interactions]]></title>
<link>http://www.emarketingpapers.com/whitepaper1543/</link>
<pubDate>2008-03-31 00:00:00</pubDate>
<description><![CDATA[Consumers contact you through a growing number of channels. With this Yankee Group study, you&#39;ll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.]]></description>
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<title><![CDATA[Forget the ABC's of Lead Scoring]]></title>
<link>http://www.emarketingpapers.com/whitepaper1606/</link>
<pubDate>2008-09-12 00:00:00</pubDate>
<description><![CDATA[If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...]]></description>
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