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<title><![CDATA[www.emarketingpapers.com/Email Marketing/Database and List Managers]]></title>
<description><![CDATA[]]></description>
<link>http://www.emarketingpapers.com/list-managers/</link>
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<title><![CDATA[Improving Data Quality with Real-Time Web Services]]></title>
<link>http://www.emarketingpapers.com/whitepaper21/</link>
<pubDate>2007-06-22 00:00:00</pubDate>
<description><![CDATA[Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them. ]]></description>
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<title><![CDATA[A Guide to Effective Email Acquisition]]></title>
<link>http://www.emarketingpapers.com/whitepaper1496/</link>
<pubDate>2008-05-15 00:00:00</pubDate>
<description><![CDATA[This white paper provides a number of well-tested, organic methods for email acquisition &ndash; giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.]]></description>
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<title><![CDATA[Assembling a Quality Email Marketing Team]]></title>
<link>http://www.emarketingpapers.com/whitepaper217/</link>
<pubDate>2007-08-06 00:00:00</pubDate>
<description><![CDATA[Email marketing should be considered a key component of a company&rsquo;s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.]]></description>
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<title><![CDATA[The Local Government Marketplace for Direct Marketers]]></title>
<link>http://www.emarketingpapers.com/whitepaper77/</link>
<pubDate>2006-05-01 00:00:00</pubDate>
<description><![CDATA[Learn how local governments operate, who makes the purchasing decisions, what criteria influence buying decisions, and how timing can play a critical role in the success of your marketing campaigns.]]></description>
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<title><![CDATA[Corporate Blogging and Email Marketing: Why They Work Together]]></title>
<link>http://www.emarketingpapers.com/whitepaper1512/</link>
<pubDate>2008-05-27 00:00:00</pubDate>
<description><![CDATA[Blogs are an ideal marketing tool to help you found in the search engines and generate demand. Email marketing is the ideal way to facilitate and sustain relationships with your prospects and customers. Find out how these dynamic, online tools work together.]]></description>
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<title><![CDATA[Beyond B2B - A New View of the Institutional Market]]></title>
<link>http://www.emarketingpapers.com/whitepaper78/</link>
<pubDate>2007-01-01 00:00:00</pubDate>
<description><![CDATA[Not all B2B customers are businesses.&nbsp; There is a parallel world of non-businesses among your customers that you may not be fully aware of.&nbsp; Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually.&nbsp; ]]></description>
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<title><![CDATA[The John Ross Case Study]]></title>
<link>http://www.emarketingpapers.com/whitepaper115/</link>
<pubDate>2006-11-29 00:00:00</pubDate>
<description><![CDATA[As Portland&rsquo;s premier locally owned real estate company, Realty Trust was reaching out to a largely affluent and discriminating audience to begin the sales process for a building that had not yet been built. Realty Trust asked eROI, Inc to provide some interactive and dynamic marketing strategies through a series of email &amp; database marketing campaigns. ]]></description>
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<title><![CDATA[Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters]]></title>
<link>http://www.emarketingpapers.com/whitepaper1486/</link>
<pubDate>2007-05-29 00:00:00</pubDate>
<description><![CDATA[Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.]]></description>
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<title><![CDATA[Email Marketing: Art or Science?]]></title>
<link>http://www.emarketingpapers.com/whitepaper119/</link>
<pubDate>2007-02-14 00:00:00</pubDate>
<description><![CDATA[It&#39;s a long-debated question: is email marketing an art or a science? The answer may surprise you.&nbsp; Download this paper now to learn more.]]></description>
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<title><![CDATA[Five Steps to Successful Prospecting With Permission]]></title>
<link>http://www.emarketingpapers.com/whitepaper120/</link>
<pubDate>2007-02-09 00:00:00</pubDate>
<description><![CDATA[Since most marketers know a lot more about their customers than their non-customers, there are many unanswered questions when it comes to prospecting with email. Download this white paper to learn the five most important steps to successful prospecting with permission email.]]></description>
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<title><![CDATA[Email Marketing Art or Science? The Case for Email as an Art]]></title>
<link>http://www.emarketingpapers.com/whitepaper122/</link>
<pubDate>2007-02-14 00:00:00</pubDate>
<description><![CDATA[There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response.&nbsp; Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.]]></description>
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<title><![CDATA[Getting Under the Skin of the Database Marketing Industry]]></title>
<link>http://www.emarketingpapers.com/whitepaper133/</link>
<pubDate>2006-01-19 00:00:00</pubDate>
<description><![CDATA[In October 2005 Alterian conducted its 3rd annual Trans-Atlantic survey with nearly 700 marketers and marketing services providers in both the United Kingdom and North America.]]></description>
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<title><![CDATA[Online. Offline. Are They Working In-Line?]]></title>
<link>http://www.emarketingpapers.com/whitepaper134/</link>
<pubDate>2007-01-17 00:00:00</pubDate>
<description><![CDATA[In October 2006, Alterian conducted its 4th Annual Survey which considered the attitudes and opinions of 540 marketers and marketing services. Alterian&rsquo;s Annual Survey&rsquo;s focus was on the relationship between online and offline marketing activity, and exploring the benefits of, and barriers to, integrating digital and more traditional marketing.]]></description>
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<title><![CDATA[Guidelines for Successful International Direct Marketing eBook]]></title>
<link>http://www.emarketingpapers.com/whitepaper135/</link>
<pubDate>2007-03-15 00:00:00</pubDate>
<description><![CDATA[This ebook highlights 8 steps that will guide you through the process for successful international direct marketing.]]></description>
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<title><![CDATA[How to Take Control of Database Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper138/</link>
<pubDate>2006-07-14 00:00:00</pubDate>
<description><![CDATA[So if you&rsquo;re a marketer, leave SQL to IT and claim the upper hand when it comes to database marketing. Here are a few tips on how to take control.]]></description>
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<title><![CDATA[Does Your Database Marketing Measure Up?]]></title>
<link>http://www.emarketingpapers.com/whitepaper139/</link>
<pubDate>2006-02-17 00:00:00</pubDate>
<description><![CDATA[Does your database marketing measure up? Four critical questions you should be asking.]]></description>
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<title><![CDATA[10 Steps to Effective Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper140/</link>
<pubDate>2006-09-21 00:00:00</pubDate>
<description><![CDATA[Discover the 10 steps of effective email marketing which are crucial to the success of your email marketing campaigns.]]></description>
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<title><![CDATA[The Three Thorns of B2B Database Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper141/</link>
<pubDate>2006-03-14 00:00:00</pubDate>
<description><![CDATA[The goal of this white paper is to go beyond just the standard technology and provide in-depth information on 2 additional critical companions to technology &ndash; data and measurement &ndash; that must be integrated to achieve maximum results in B2B database marketing. ]]></description>
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<title><![CDATA[Email Relationship Management, Part 1]]></title>
<link>http://www.emarketingpapers.com/whitepaper142/</link>
<pubDate>2006-05-24 00:00:00</pubDate>
<description><![CDATA[Today more than 30 billion emails are sent each day. However, 90% of database and direct marketers are not leveraging this popular marketing channel. Why? Is it because email doesn&rsquo;t have a great ROI? Is it too expensive? Read this article for more information.]]></description>
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<title><![CDATA[Email Relationship Management, Part 2]]></title>
<link>http://www.emarketingpapers.com/whitepaper143/</link>
<pubDate>2007-04-12 00:00:00</pubDate>
<description><![CDATA[Learn more about the power of email in part 2 of this Email Relationship Management white paper. If you are a database marketer looking to leverage email as a channel to increase your ROI, take the challenge.]]></description>
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<title><![CDATA[A Modern Approach to RFM Database Segmentation]]></title>
<link>http://www.emarketingpapers.com/whitepaper144/</link>
<pubDate>2006-09-07 00:00:00</pubDate>
<description><![CDATA[This whitepaper reviews Recency-Frequency-Monetary Value analysis (RFM), a quick, descriptive way to segment a marketing database that direct marketers have used with success since the 1930s and its place in modern database marketing. ]]></description>
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<title><![CDATA[Growing Your List with Email Append]]></title>
<link>http://www.emarketingpapers.com/whitepaper1573/</link>
<pubDate>2006-10-12 00:00:00</pubDate>
<description><![CDATA[Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven&rsquo;t considered it in the past, it&rsquo;s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it&rsquo;s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.]]></description>
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<title><![CDATA[Creating Great Subscriber Experiences: Are Marketers Relationship Worthy?]]></title>
<link>http://www.emarketingpapers.com/whitepaper1554/</link>
<pubDate>2008-05-29 00:00:00</pubDate>
<description><![CDATA[Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.]]></description>
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<title><![CDATA[5 Simple Ways to Revolutionize Customer Loyalty Through Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper192/</link>
<pubDate>2008-01-24 00:00:00</pubDate>
<description><![CDATA[Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more. ]]></description>
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<title><![CDATA[The 5 Components of Successful Lifecycle Email Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1508/</link>
<pubDate>2008-06-06 00:00:00</pubDate>
<description><![CDATA[Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.]]></description>
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<title><![CDATA[Managing Your Online Brand Reputation]]></title>
<link>http://www.emarketingpapers.com/whitepaper1509/</link>
<pubDate>2008-06-06 00:00:00</pubDate>
<description><![CDATA[Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet&#39;s Deliverability &amp; Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.]]></description>
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<title><![CDATA[How and Why To Switch Email Service Providers]]></title>
<link>http://www.emarketingpapers.com/whitepaper213/</link>
<pubDate>2007-05-16 00:00:00</pubDate>
<description><![CDATA[There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, &quot;decision points,&quot; factors that make it worth your while to consider finding a new ESP.]]></description>
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<title><![CDATA[Critical Success Factors Deploying Pervasive BI]]></title>
<link>http://www.emarketingpapers.com/whitepaper1414/</link>
<pubDate>2007-10-24 00:00:00</pubDate>
<description><![CDATA[The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions &ndash; with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?]]></description>
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<title><![CDATA[Finding Value in an Email Marketing Service Provider]]></title>
<link>http://www.emarketingpapers.com/whitepaper1410/</link>
<pubDate>2007-09-26 00:00:00</pubDate>
<description><![CDATA[Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you&#39;re paying for is an important part of being a successful email marketer.]]></description>
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<title><![CDATA[EmailStatCenter.com: First Annual State of Email Metrics Survey Results]]></title>
<link>http://www.emarketingpapers.com/whitepaper1437/</link>
<pubDate>2007-11-12 00:00:00</pubDate>
<description><![CDATA[In August 2007, EmailStatCenter.com launched its First Annual State of Email Metrics survey. Approximately 55% of respondents were from client side and 45% from agencies or ESPs. Download this study to find out what the email professionals want and need in the coming years.]]></description>
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<title><![CDATA[Do You Need Integrated Marketing?]]></title>
<link>http://www.emarketingpapers.com/whitepaper1445/</link>
<pubDate>2007-09-14 00:00:00</pubDate>
<description><![CDATA[Today&rsquo;s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an &ldquo;Integrated Marketing&rdquo; strategy leverages technology and process change management that can dramatically improve your Marketing ROI.]]></description>
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<title><![CDATA[Email Frequency: How Relevancy Tactics Changed the Rules]]></title>
<link>http://www.emarketingpapers.com/whitepaper1485/</link>
<pubDate>2008-04-23 00:00:00</pubDate>
<description><![CDATA[Email marketing provides a lot more flexibility as the delivery schedule isn&#39;t dependent on outside factors. However, just because email gives you instant access to your subscribers doesn&#39;t mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.]]></description>
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<title><![CDATA[Re-mailing: Targeting Those That Don't Open]]></title>
<link>http://www.emarketingpapers.com/whitepaper1527/</link>
<pubDate>2007-08-24 00:00:00</pubDate>
<description><![CDATA[Getting your message to the inbox and opened has become a significant challenge for most email marketers.&nbsp; Once you&#39;ve done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive &quot;open&quot; without additional investment. ]]></description>
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<title><![CDATA[Growing Your List Organically]]></title>
<link>http://www.emarketingpapers.com/whitepaper1528/</link>
<pubDate>2008-01-22 00:00:00</pubDate>
<description><![CDATA[You&#39;ve crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.]]></description>
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<title><![CDATA[Email Marketing Companion]]></title>
<link>http://www.emarketingpapers.com/whitepaper1529/</link>
<pubDate>2007-07-27 00:00:00</pubDate>
<description><![CDATA[Here&#39;s a companion that no email marketer should be without. From abandonment to win-back, included is over 100 common terms used by email marketers. Some terms may be very familiar, while others may be new to you. Maybe you&#39;ve always wondered how SPAM got its name or what they really mean when they say &quot;customer life cycle&quot;. Don&#39;t be caught without the answers any longer.]]></description>
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<title><![CDATA[Creating a Multi-Channel Strategy: Increase Your Email Performance by Integrating Other Channels]]></title>
<link>http://www.emarketingpapers.com/whitepaper1530/</link>
<pubDate>2007-09-17 00:00:00</pubDate>
<description><![CDATA[Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle.]]></description>
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<title><![CDATA[Three ways to make B2B direct marketing work in a web 2.0 world]]></title>
<link>http://www.emarketingpapers.com/whitepaper1615/</link>
<pubDate>2008-09-23 00:00:00</pubDate>
<description><![CDATA[Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that&rsquo;s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today&rsquo;s targeted direct marketing technologies.]]></description>
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