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<title><![CDATA[www.emarketingpapers.com/Website Development]]></title>
<description><![CDATA[]]></description>
<link>http://www.emarketingpapers.com/website-development/</link>
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<title><![CDATA[Growing Opt-in Lists: Turning Web Browsers into Buyers]]></title>
<link>http://www.emarketingpapers.com/whitepaper12/</link>
<date>2008-07-17</date>
<description><![CDATA[This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists &mdash; and turn your Web browsers into buyers.]]></description>
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<title><![CDATA[Driving A Single View of The Customer]]></title>
<link>http://www.emarketingpapers.com/whitepaper16/</link>
<date>2007-10-04</date>
<description><![CDATA[The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).]]></description>
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<title><![CDATA[Five Steps to Achieving Precise Customer Targeting Online]]></title>
<link>http://www.emarketingpapers.com/whitepaper57/</link>
<date>0000-00-00</date>
<description><![CDATA[Today, the online customer touch point is the life&#39;s blood for the bulk of consumer-focused companies. In order to maximize a site&#39;s performance, it is imperative that the most robust, consumer-centric analytics be applied to the site to ensure the optimal experience for existing customers, as well as prospective ones. Read more about effective targeting now.]]></description>
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<title><![CDATA[Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success]]></title>
<link>http://www.emarketingpapers.com/whitepaper1504/</link>
<date>2008-06-11</date>
<description><![CDATA[If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what&rsquo;s working on your site and what isn&rsquo;t. Download this white paper to find out how you can evaluate the effectiveness of your web site using these 3 tips.]]></description>
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<title><![CDATA[Left and Right Brain Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper58/</link>
<date>0000-00-00</date>
<description><![CDATA[Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.]]></description>
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<title><![CDATA[Customer Product Reviews: Key to Driving Satisfaction, Loyalty and Conversion]]></title>
<link>http://www.emarketingpapers.com/whitepaper90/</link>
<date>2007-09-26</date>
<description><![CDATA[Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don&#39;t are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty. ]]></description>
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<item>
<title><![CDATA[How to Acquire Satisfied and Loyal Online Customers]]></title>
<link>http://www.emarketingpapers.com/whitepaper215/</link>
<date>0000-00-00</date>
<description><![CDATA[This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.]]></description>
</item>
<item>
<title><![CDATA[5  Key Things You Need to Know Before You Buy a Domain Name]]></title>
<link>http://www.emarketingpapers.com/whitepaper1418/</link>
<date>0000-00-00</date>
<description><![CDATA[The right domain name can mean the difference between success and failure. Find out how to get it right the first time by following five simple steps.]]></description>
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<title><![CDATA[From Concept to Customer: Winning Web Strategies for Small Business]]></title>
<link>http://www.emarketingpapers.com/whitepaper1419/</link>
<date>0000-00-00</date>
<description><![CDATA[Defining an effective Internet and domain name strategy is vital to any business &mdash; especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.]]></description>
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<title><![CDATA[The Dawn of a New Industry: Internet Video Production and Marketing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1425/</link>
<date>2008-08-20</date>
<description><![CDATA[Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
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<item>
<title><![CDATA[We Know What You Did Last Summer But We Don't Know Why]]></title>
<link>http://www.emarketingpapers.com/whitepaper1438/</link>
<date>0000-00-00</date>
<description><![CDATA[Traditional web analytics have provided site owners with a wealth of precious insights. However, the picture painted by clickstream data will always be incomplete without the voice of the customer.<br />]]></description>
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<title><![CDATA[Leveraging the Right Resources to Fit Your Search Marketing Budget]]></title>
<link>http://www.emarketingpapers.com/whitepaper1443/</link>
<date>2008-03-24</date>
<description><![CDATA[Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.]]></description>
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<title><![CDATA[Staying of Top of Web 2.0 Communities with a Content Management System (CMS)]]></title>
<link>http://www.emarketingpapers.com/whitepaper1448/</link>
<date>2008-07-24</date>
<description><![CDATA[Web 2.0 has lead to a staggering degree of innovation and participation that raises the question of how do organizations built in the 1.0 age adapt to this.&nbsp; Web sites have to provide the freedom to tweak, reorganize, add and customize content in ways that users want.&nbsp; This White Paper will cover the advantages of user-generated content, the challenges of monitoring the open communication platform of Web 2.0, and using a CMS to thelp maintain consistency across different digital assets.]]></description>
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<title><![CDATA[A Collection of Best Practices: Marketing Management in a Web 2.0 World]]></title>
<link>http://www.emarketingpapers.com/whitepaper1449/</link>
<date>2008-07-24</date>
<description><![CDATA[Success in online marketing is not a huge secret, there is no revolution and there certainly isn&#39;t a list of rules that guarantee success.&nbsp; The only thing that changes is the customer, and the tools we use to communicate with the customer.&nbsp; These 6 best practices will outline a foundation for marketing in a Web 2.0 world that you will be able to apply to your organization. ]]></description>
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<title><![CDATA[Using Hitwise Data to Relaunch Your Website]]></title>
<link>http://www.emarketingpapers.com/whitepaper1453/</link>
<date>2008-04-04</date>
<description><![CDATA[In this white paper, learn how you can leverage unique Hitwise online competitive intelligence data for a successful website relaunch.]]></description>
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<title><![CDATA[Hitwise UK Search Marketing Campaign Strategy]]></title>
<link>http://www.emarketingpapers.com/whitepaper1455/</link>
<date>0000-00-00</date>
<description><![CDATA[This paper offers processes and strategies to design effective paid search marketing campaigns through search term research and analysis.]]></description>
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<title><![CDATA[Hitwise Holiday 2007 Retail Recap Report]]></title>
<link>http://www.emarketingpapers.com/whitepaper1462/</link>
<date>2008-04-07</date>
<description><![CDATA[This report summarizes several key online retail activities during the 2007 holiday season and offers tips for 2008.]]></description>
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<title><![CDATA[Why the Software as a Service Business Model Makes Sense for eCommerce]]></title>
<link>http://www.emarketingpapers.com/whitepaper1491/</link>
<date>2008-05-09</date>
<description><![CDATA[Software as a service (SaaS) is an application delivery model where a software vendor develops a web-native software application and hosts and operates the application for use by its customers over the Internet. One of the biggest distinctions about this business model is that customers do not pay for owning the software itself but rather for using it.]]></description>
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<title><![CDATA[5 Steps to Building an Online Customer Experience Competency]]></title>
<link>http://www.emarketingpapers.com/whitepaper1492/</link>
<date>2008-05-13</date>
<description><![CDATA[While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience.&nbsp; Tealeaf gives you insights via their new guide, &quot;Building an Online Customer Experience Competency: Five Steps&quot;.]]></description>
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<title><![CDATA[Innovative Online Customer Authentication-For Less]]></title>
<link>http://www.emarketingpapers.com/whitepaper1515/</link>
<date>2008-06-25</date>
<description><![CDATA[The reality of today&rsquo;s online environment is passwords are too easy to steal, guess or lose which leaves your customers vulnerable. Adding strong authentication to your Web applications can be a daunting task. VeriSign has developed five business strategies that address how to reduce the cost and complexity of deploying two-factor authentication.]]></description>
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<title><![CDATA[7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts]]></title>
<link>http://www.emarketingpapers.com/whitepaper1532/</link>
<date>2008-07-02</date>
<description><![CDATA[It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won&rsquo;t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.]]></description>
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<title><![CDATA[Introduction to Multivariate Testing]]></title>
<link>http://www.emarketingpapers.com/whitepaper1547/</link>
<date>2008-08-11</date>
<description><![CDATA[Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization.]]></description>
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<title><![CDATA[The Business Case for a Web Content Management System]]></title>
<link>http://www.emarketingpapers.com/whitepaper1552/</link>
<date>0000-00-00</date>
<description><![CDATA[So you&rsquo;ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control.]]></description>
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