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Content Development

Content development is the process of researching, writing, gathering, organizing, and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, recordings, movies or other media assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser.

Results 1 - 25 of 33 matches Sort Results By : Published Date | Title | Company name
10 Key Online Marketing Trends for 2010
By : Unica Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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Unica
7 Secrets to Automate Analytics for Growth
By : Unica Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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Unica
Get Them Talking: How Growing Participation Chains Will Grow Sales
By : Bazaarvoice Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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Bazaarvoice
Driving Sales with User-generated Content: How Word of Mouth Impacts Manufacturers Online
By : Bazaarvoice Published Date: Oct 24, 2007
Today's consumer is inundated with advertising. It's so ubiquitous, it becomes ignored. What's more, 75% of people don't believe that companies tell the truth in advertisements, according to Yankelovich, a consumer research company. So, who can speak for a brand and have a real impact? Customers, in their own words.
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Bazaarvoice
How to Select Your Next SEO Firm: Ten Tough Questions to Guarantee Ongoing Success
By : Bloofusion Published Date: Mar 02, 2010
Use the ten tough questions to quiz and help select your next SEO firm more effectively. Whether you are a CMO at billion dollar software firm or running your own online enterprise, at some point optimizing your site for discovery and favorable ranking by search engines for the terms that result in lead generation or purchase will become a priority.
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Bloofusion
Top SEO Requirements for E-commerce Sites: Ensuring that Your Products will be Found Online
By : Bloofusion Published Date: Mar 02, 2010
Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
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Bloofusion
End the Hype: Getting the Most Out of Your Social Media Marketing Strategy
By : Awareness Networks, Inc. Published Date: Feb 02, 2010
The social media landscape is littered with band wagon jumpers, self appointed "experts," bold but baseless predictions and, don't forget the endless discussions that say absolutely nothing. Don't you think it's about time to End the Hype.
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Awareness Networks, Inc.
Cultural Clash in Mergers and Acquisitions
By : Senn Delaney Published Date: Jan 22, 2010
Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
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Senn Delaney
Creating Superior Business Results Through a Thriving State of Mind
By : Senn Delaney Published Date: Jan 22, 2010
Through a collaborative, groundbreaking study with three prominent U.S. business schools, Senn Delaney has discovered that people who operate from a unique set of three core principles consistently perform at the top 10 percent of performance ratings. The joint study and subsequent research and surveys led to creation of our new, evidence-based, practical performance model that can be taught, practiced, reinforced, applied and measured.
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Senn Delaney
The Missing Component in Manufacturing Performance Improvement
By : Senn Delaney Published Date: Jan 22, 2010
To the casual observer, aircraft manufacturer Airbus UK and pharmaceutical giant GlaxoSmithKline (GSK) wouldn't appear to share a lot of common ground. Some would say that the worlds of building airplanes and producing the next blockbuster wonder-drug are light years apart. A closer look shows that these two organizations are more similar than one might initially think.
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Senn Delaney
Live Forrester Webcast with Stephen Powers on Tuesday 1/26 at 11am PT - Web 2.0 content management
By : Day Software Published Date: Jan 20, 2010
Register for this live online webinar on 1/26 at 11am Pacific Time to hear Stephen Powers, Senior Analyst at Forrester, speak on how to achieve marketing success with Web 2.0 content management strategies. Learn how to increase returns on investment from the Web; be an agile marketer and respond quickly to changing market needs; optimize your online channel to increase revenue and leverage new Web 2.0-oriented content management solution to drive greater agility and enhanced results in your online channel.
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Day Software
Maximize Google Rankings - SEO Tactics, Tools and More
By : MoreVisibility Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
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MoreVisibility
What Third Generation Blogging Means to You
By : Compendium Blogware Published Date: Jan 05, 2010
Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
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Compendium Blogware
Keys to Choosing the Right SEO Firm
By : WebiMax Published Date: Dec 01, 2009
It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.
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WebiMax
Listening 101: Tips to Integrate Social Media into your day-to-day media monitoring
By : dna13 Inc. Published Date: Oct 28, 2009
Is social media part of your PR and marketing strategy? This dna13 white paper is filled with tips on how to listen to conversations about your brand in the media (social media, print, TV and internet) using the latest tools and techniques. In 8 pages, learn best practices for developing a social media strategy and allow your company to engage in social media while keeping your corporate brand and reputation protected and under control.
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dna13 Inc.
5 Tips for Selecting an SEO firm: A Guide to Help You Hire the Best, and Avoid the Worst
By : ComCorp Published Date: Oct 08, 2009
Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar.
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ComCorp
Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options
By : White Horse Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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White Horse
How to Use Twitter for Marketing & PR
By : HubSpot, Inc. Published Date: Aug 26, 2009
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
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HubSpot, Inc.
How to Attract & Retain Customers with Content
By : Junta42 Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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Junta42
Beyond Opens & Clicks: 5 email metrics to boost results and prove your worth
By : SilverPop Engage Published Date: May 19, 2009
While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects. Learn more today!
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SilverPop Engage
Your First Webinar: Understanding What's Involved
By : Arkadin Published Date: Feb 27, 2009
This webinar will take you through the steps that will help you create your own personal webinars for your clients/target audiences. It goes through step by step on how to affectively get your content across to the audience that you need to reach. If you have ever had questions on how to create your very own webinar, this is a must see!
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Arkadin
Improving Your Online Presentation Skills
By : Arkadin Published Date: Feb 27, 2009
This webinar walks you through steps you need to improve your skills when creating your own webinars. It shows you how to make your webinars more effective, help better your presentation skills, vocal techniques, reduce bad habits and how to get interactive with your audience. If you have ever wanted to improve your webinars, this presentation will help you do that. Download today!
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Arkadin
5 Strategies to Engage Users When Mail Clients Suppress Images
By : SubscriberMail Published Date: Dec 12, 2008
The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
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SubscriberMail
Sending, Receiving, and Tracking Large Files Securely
By : YouSendIt, Inc. Published Date: Nov 21, 2008
In this datasheet, discover how it’s now possible to send large files in a way that’s safer and more affordable than FTP, courier services, and email attachments.  Learn how to beat the security challenges that come with global collaboration and data sharing; avoid crippling data transfer problems like partial file delivery or network delays; and know where your file is every step of the way, from sendoff to final destination. Download your copy now.
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YouSendIt, Inc.
Email Monetization Strategies
By : WhatCounts Published Date: Nov 30, 2009
In an era of diminishing revenues - and audiences - from traditional publishing channels like newspapers and magazines, email monetization provides publishers, advertisers and audiences with a modern method of driving revenue, new customer growth and knowledge of new products previously only available via print ads and television. "IAB Email Monetization Strategies" seeks to explain how email monetization works, present best practices and serve as a resource for publishers and marketers who wish to take advantage of email, which is one of the most effective direct and brand marketing mediums.
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WhatCounts
 
Results 1 - 25 of 33 matches Sort Results By : Published Date | Title | Company name
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