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Consumer Response to Travel Site Performance

Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.

ForeSee Results

ForeSee Results is the market leader in online satisfaction measurement and management. We utilize the methodology of the country’s most respected, credible and well-known measure of customer satisfaction, the University of Michigan’s American Customer Satisfaction Index (ACSI). Unlike other companies, ForeSee Results employs a rigorous, scientific approach to helping clients understand how satisfaction with their websites has a direct impact on the behavior of customers and prospects. ForeSee Results scientifically quantifies the elements driving online customer satisfaction and predicts future customer behaviors such as online or offline purchase, return site visits and referrals. Customer satisfaction measured with the ACSI methodology: * Serves as a performance metric * Identifies improvements to the website and web-based services that will have the greatest ROI * Provides a deep, scientific comparative benchmark for both competitors and best-in-class websites ForeSee Results works with hundreds of organizations across industries: retail, content, entertainment, healthcare, financial services, insurance, manufacturing, consumer packaged goods and government.

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