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Consumer Response to Travel Site Performance

Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.

iPerceptions

iPerceptions is democratizing the voice of the customer. We are being disruptive. We are redefining market research. We believe that the internet allows companies to leverage new and exciting forms of research and collect feedback from actual customers, in self-initiated, real situations. We are helping organizations know satisfaction. We are providing businesses with a new methodology for capturing the voice of the customer. We are measuring customer satisfaction and experience and we are doing so in a whole new way. We are putting forward complete transparency. We are creating standards. We are establishing the benchmark.

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