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Results 1 - 9 of 9 matches Sort Results By : Published Date | Title | Company name
ConocoPhillips: Electronic News You Can Use
By :Zmags, Corp. Published Date: Mar 05, 2009
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Zmags, Corp.
Live Help: The Power of Click to Call and Click to Chat
By :Art Technology Group, Inc Published Date: Apr 21, 2009
This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. This paper also illustrates how starting with voice-based sales assistance, and adding chat once key learnings are uncovered, is proving to be a highly successful approach to delivering faster ROI and greater long-term success.
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Art Technology Group, Inc
Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too
By :Zmags, Corp. Published Date: Jan 15, 2009
In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
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Zmags, Corp.
Guru's Guide to Email Marketing Success
By :Lyris Published Date: Oct 14, 2008
Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment.
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Lyris
How to maximize conversions for digital campaigns at minimal cost
By :Eyeblaster, Inc. Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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Eyeblaster, Inc.
Overcoming Three Challenges Facing the Direct Marketer
By :Offermatica Published Date: Oct 11, 2006
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.

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Offermatica
5 Steps to Effective Web Measurement
By :Omniture Published Date: Sep 08, 2006
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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Omniture
Web Analytics: ClickTracks Professional Suite
By :ClickTracks Published Date: Sep 25, 2006
Organizations evaluating higher-end web analytics products must consider many factors in deciding which product best meets their needs. These factors go well beyond a simple comparison of reports and base license prices.
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ClickTracks
Actionable Web Analytics Advice
By :Yesmail Published Date: May 12, 2008
Using Web Analytics data to trigger email messages can produce amazing results.  Find out why marketers should be jumping on this opportunity.
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Yesmail
 
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