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> Conversion Testing |
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Conversion Testing is the science and art of enhancing a visitor's online experience with an advertiser's offering when they visit a web site or see an online ad - with the goal of transforming the visitor into a customer. It compares historical conversion rates with adjustments made to a website to increase the conversion rate.
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Results 1 - 25 of 64 matches |
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Video Landing Pages: A Powerful New Email Marketing Application |
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This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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What Consumers Want from Live Online Help. Survey Says.... |
| By : ATG |
Published Date: Feb 04, 2010 |
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Consumers increasingly require live help when browsing, researching, and buying products and services online. Data suggests that specific circumstances and scenarios drive consumers to seek assistance in the form of a live voice interaction or text chat. Moreover, despite broader availability of text chat versus click to call, live voice is still the preferred method of communication for most online buyers in most situations. Gain the insights of 1,052 U.S. consumers when you download this survey on live help today.
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Why Interactive Support Is Essential For Travel eBusiness |
| By : ATG |
Published Date: Feb 04, 2010 |
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Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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Analyst Report: The Economic Necessity of Customer Service |
| By : ATG |
Published Date: Feb 04, 2010 |
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Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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Live Help: The Power of Click to Call and Click to Chat |
| By : ATG |
Published Date: Feb 04, 2010 |
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This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments.
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The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path |
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Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers.
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TRUSTe Programs Sheet |
| By : TRUSTe |
Published Date: Jan 28, 2010 |
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TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet
privacy visit www.truste.com.
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How Protecting Your Customers' Privacy Builds Your Business |
| By : TRUSTe |
Published Date: Jan 28, 2010 |
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Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more.
See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
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Is Your Web site Killing Customer Confidence? |
| By : TRUSTe |
Published Date: Jan 28, 2010 |
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Put yourself in the customer's shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy.
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An Interactive Path to Better Web Analytics |
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Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success.
This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
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CEO Roundtable: Improving Performance Through a Shared Business Model |
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It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
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A Model Culture for the University of the 21st Century |
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Interview with Ohio State University President Dr. Gordon Gee
The Ohio State University President Dr. Gordon Gee discusses his passion and progress on creating a "One University", high-performance culture to take the largest university in the U.S. from excellence to eminence. On the global stage, it is part of his vision to build a new model for the university of the 21st century: more agile, more responsive, less insular and less bureaucratic.
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Prescription for a Cure |
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Successful health care leaders are treating ailing systems with a healthy dose of innovative solutions. Senn Delaney CEO and President Jim Hart discusses key issues facing health care leaders today, innovative solutions for dealing with them, and provides a series of thought-provoking questions to help you gauge the health of your organization's culture.
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Cultural Clash in Mergers and Acquisitions |
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Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
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Get Them Talking: How Growing Participation Chains Will Grow Sales |
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Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction.
Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful?
It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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Pay-For-Call: Moving Clicks to Live Sales Leads |
| By : Marchex |
Published Date: Dec 08, 2009 |
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Discover how businesses are using pay-for-call advertising to increase qualified customer inquiries via the telephone and track the most effective distribution sources. This article will help you determine whether your business may benefit from this performance-based advertising model and pay only when the phone rings.
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Results 1 - 25 of 64 matches |
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