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Customer Relationship Management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information.  Focus on customers value is key to a successful CRM strategy. Different customers have to be treated differently. Variables like customers ranking, actual value and potential value are strategy drivers.

Results 1 - 25 of 183 matches Sort Results By : Published Date | Title | Company name
Integrating Email, CRM, and Web Analytics
By : ExactTarget Published Date: Mar 11, 2010
Whether you're new to integration or a seasoned expert, this whitepaper shows you how to combine email marketing, CRM, and web analytics into a powerful one-to-one marketing machine.
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ExactTarget
Why the Mobile Web is Disappointing End-Users
By : Gomez Published Date: Mar 03, 2010
The mobile web is growing at an unprecedented rate. According to The Nielsen Company web visitors using a mobile device increased from 42.5 million in July 2008 to 56.9 million in July 2009. Due to the increased adoption, faster networks and more capable mobile devices, businesses recognize substantial value and opportunity from the mobile web.
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Gomez
Why Web Performance Matters: Is Your Site Driving Customers Away?
By : Gomez Published Date: Mar 03, 2010
More than ever, your Website's performance matters. The average online shopper expects your pages to load in two seconds or less, down from four seconds in 2006; after three seconds, up to 40% will abandon your site.
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Gomez
When More Website Visitors Hurt Your Business: Are you ready for peak traffic?
By : Gomez Published Date: Mar 03, 2010
A market research study on the impact of poor web performance during peak traffic times on revenue, brand and loyalty.
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Gomez
Saepio Distributed Marketing Leadership Series: The Enterprise Marketing Management Strategy Guide
By : Saepio Published Date: Feb 19, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
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Saepio
Sales 2.0 and Social Media - The Sales Manager's Guide to Next-Generation Prospecting
By : OneSource Published Date: Feb 18, 2010
Technology and improved access to information is making selling both harder, and easier. Our increased "connectedness" offers opportunities for the innovative, insightful, and motivated sales professional to shine. In this white paper we'll talk about what lies beyond Sales 2.0: how to marry the "best of the fundamentals" with sales enablement and social media.
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OneSource
Steps to Strengthen Your Brand Licensing Portfolio
By : Dependable Solutions Published Date: Feb 16, 2010
A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.
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Dependable Solutions
12 Steps to Ensure Successful SaaS Delivery - Protect revenue, renewals & customer satisfaction
By : Gomez Published Date: Feb 03, 2010
Software-as-a-service (SaaS) continues its fast-paced growth as companies seek shorter deployment times, faster ROI, and more flexible pay-as-you-go pricing. Gartner estimates that this growth is going to continue for the foreseeable future as the market grow to $16 Billion by 2013.
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Gomez
Live Webinar - How to Maximize Deliverability with your Mailing List
By : Net Atlantic Published Date: Jan 29, 2010
Sign up for Net Atlantic's Webinar on Date: Thursday, March 25, 2009 Time: 2:00PM EST/11:00AM PST (1 Hour)
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Net Atlantic
TRUSTe JungleSource Case Study
By : TRUSTe Published Date: Jan 28, 2010
A case study explaining why JungleSource views TRUSTe as core enabler to their business.
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TRUSTe
TRUSTe Programs Sheet
By : TRUSTe Published Date: Jan 28, 2010
TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet privacy visit www.truste.com.
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TRUSTe
Don't Settle for a "Good Enough" B2B Lead Management Solution
By : Neolane, Inc. Published Date: Jan 08, 2010
This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
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Neolane, Inc.
B2B Marketers: Don't Wait Another Minute To Get Started with Lead Nurturing Programs
By : Neolane, Inc. Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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Neolane, Inc.
Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns
By : Neolane, Inc. Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
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Neolane, Inc.
ROI of Common Short Code and SMS Mobile Marketing
By : Neustar Published Date: Jan 04, 2010
Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
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Neustar
Connect with New Customers over the Phone
By : Marchex Published Date: Dec 08, 2009
Did you know that, on average, calls convert at 10 times the rate of clicks to a website? Discover how businesses are using pay-for-call advertising to increase qualified customer inquiries via the telephone and track the most effective distribution sources. This article will help you determine whether your business may benefit from this performance-based advertising model and pay only when the phone rings.
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Marchex
Maximizing Conversions: The Power of Call Tracking and Analytics
By : Marchex Published Date: Dec 08, 2009
The downloadable report includes an introduction to the best practices of call tracking and analytics, industry data, and case studies of marketers who have successfully implemented call tracking to boost their sales and marketing ROI.
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Marchex
Sales Intelligence: The Secret to Sales Nirvana
By : OneSource Published Date: Nov 20, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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OneSource
TRUSTe Whitepaper for Business Owners: How Not to Botch Social Media
By : TRUSTe Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
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TRUSTe
Online Marketing Best Practices: Going Beyond the Email Blast to Promote a Rich Customer Experience
By : Aprimo Published Date: Oct 21, 2009
In today's challenging economic climate, marketing teams are under increasing pressure to maximize return on investment (ROI) while improving customer satisfaction, reducing churn, and ultimately driving revenues. As a result, many companies are trying to adjust marketing approaches and processes.
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Aprimo
4 out of 5 un-worked leads ultimately buy something - are you letting your leads slip away?
By : Neolane, Inc. Published Date: Oct 20, 2009
According to a leading analyst firm, 4 out of 5 un-worked leads ultimately buy something. Are your leads slipping away because they are disqualified too early in the sales cycle?
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Neolane, Inc.
The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned
By : Neolane, Inc. Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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Neolane, Inc.
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper
By : Neolane, Inc. Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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Neolane, Inc.
The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper
By : Neolane, Inc. Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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Neolane, Inc.
Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent
By : Neolane, Inc. Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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Neolane, Inc.
 
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