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Webforms

A webform on a web page allows a user to enter data that is, typically, sent to a server for processing and to mimic the usage of paper forms. Forms can be used to submit data to save on a server (e.g., ordering a product) or can be used to retrieve data (e.g., searching on a search engine).

Results 1 - 14 of 14 matches Sort Results By : Published Date | Title | Company name
EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile
By :Neolane, Inc. Published Date: Jul 17, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Neolane, Inc.
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper
By :Neolane, Inc. Published Date: Oct 13, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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Neolane, Inc.
Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent
By :Neolane, Inc. Published Date: Jul 17, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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Neolane, Inc.
Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates
By :Neolane, Inc. Published Date: Oct 01, 2007
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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Neolane, Inc.
Show Me the Money - Defending your Budget through Better Lead Management - a Neolane white paper
By :Neolane, Inc. Published Date: Nov 05, 2008
This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
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Neolane, Inc.
The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper
By :Neolane, Inc. Published Date: Mar 31, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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Neolane, Inc.
The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned
By :Neolane, Inc. Published Date: Mar 11, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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Neolane, Inc.
Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses
By :Neolane, Inc. Published Date: Apr 25, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.

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Neolane, Inc.
Automated Lead Management Helps The Hager Group Drive Incremental Revenue
By :Neolane, Inc. Published Date: Jul 17, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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Neolane, Inc.
AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates
By :Neolane, Inc. Published Date: Sep 27, 2007
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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Neolane, Inc.
Creating an Audience for Your Lead-Generation Campaign
By :Bulldog Solutions Published Date: Nov 16, 2006
Getting an audience is a tremendous challenge for people who use Webinars, physical events or other platforms for the purpose of lead generation. This white paper reviews best practices for creating a high-quality audience for your lead-generation initiative.

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Bulldog Solutions
How to Drive Sales and Improve the User Experience Using Interactive Conversation
By :Jellyvision Inc. Published Date: Feb 16, 2009
When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
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Jellyvision Inc.
8 Quick Steps to Double B2B Conversions
By :Pardot Published Date: Feb 25, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
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Pardot
White Paper: 5 Tips to Turn Your Website into a Marketing Machine
By :HubSpot Published Date: Nov 13, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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HubSpot
 
Results 1 - 14 of 14 matches Sort Results By : Published Date | Title | Company name
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