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Web analytics used to be the domain of IT professionals and serious programmers who needed to know very technical data for running a Website. In the "old days" analytics data was pulled from server logs. It was a laborious, technical process, with most of the information only understandable by IT personnel. Now, analytics has moved from the IT department and into the hands of online marketing, sales and business professionals. Today's hosted, on-demand analytics reporting is designed to be used as powerful business management and sales tools, with the data converted to easily followed reports. Read about the old and new, and learn how a little code snippet has dramatically shifted the knowledge base of Web analytics. |
