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QUOCIRCA INSIGHT REPORT October 2007
The Location Intelligent EnterpriseUnlocking the value of location in dataContacts:
Louella Fernandes Knowledge of the location of customers, property, products or any other asset is Quocirca Ltd invaluable intelligence for improving competitive advantage and operational Tel +44 1753 754838 efficiency. However, despite the proliferation of data that businesses generate louella.fernandes@quocirca.com today, the potential value of this location dimension is often overlooked in the Clive Longbottom business intelligence process. Quocirca Ltd With enterprises having access to ever greater volumes of historic data, to get Tel +44 118 948 3360clive.longbottom@quocirca.com maximum value from it they need to make use of the location element in order to drive deeper business insights to improve competitiveness and business performance.Ed GandorfPitney Bowes MapInfo ? Location is a critical component in almost every business transactionTel 518 285 7302 Although more than 80% of enterprise data has a location dimension, whether it is ed.gandorf@mapinfo.com customers, stores, warehouses or other assets, this information is rarely exploited in traditional business intelligence analysis? Location intelligence is critical to fully exploiting the business intelligence (BI) processREPORT NOTE: New and more valuable insights can be gained by adding the location dimension to This report has been data. Adding location capabilities to existing BI platforms can help leverage existing written independently by investments. Many business intelligence vendors are now providing location Quocirca Ltd in intelligence capabilities through partnerships. conjunction with Pitney Bowes MapInfo to ? Optimising the use of external data sources is the foundation for successful provide an overview of location intelligencethe valuable insight an For deeper insights into the environments external to the business, location organisation can achieve intelligence enhances data by combining internal business information with external from understanding the sources such as those regarding roads, rivers, rail networks, power lines, competitors relevance of location data or populations (from census information). This enables businesses to more to its business. accurately target marketing, develop personalised services, plan store locations and determine risk exposure.The report draws on ? Location intelligence is no longer exclusively the domain of Geographic Quocirca's extensive Information Systems (GIS) users knowledge of the The growing consumer experience of mapping information is driving business technology and business arenas, and provides awareness of location exploitation for commercial purposes. As a result, today's advice on the approach location intelligence solutions offer more flexibility and ease of use than traditional that organisations should GIS. This enables more users to access location intelligence within the framework of take to create a location their daily applications.enabled enterprise. ? Location intelligence is more than desktop mappingWhilst free or inexpensive mapping tools such as Google Maps and Google Earth, During the preparation of Microsoft Live Local or MapQuest are becoming more widespread, enterprise this report, Quocirca has spoken to a number of location intelligence offers far greater business value. When geographic visualisation suppliers and customers is combined with predictive analytics, organisations gain an insight into the impact involved in the areas that location has on future business performance. covered. We are grateful for their time and Conclusioninsights. Businesses continue to be challenged with gaining intelligence from the huge volumes of data they capture and manage. Those that have added location intelligence tools to their BI platform are reaping the benefits through optimisation of their operations by analysing and targeting products or services more effectively. The opportunity for location intelligence centres on capitalising on the location-specific information that is already available within this data, and now is the time for organisations that are yet to make the move to serious... [download for more]
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