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The Return Path Reputation Benchmark Report describes actual email performance data for a sample of IP addresses pulled from our cooperative reputation database. We created this report to help quantify the volume of email sent, the quality of the servers sending those messages and how that quality influences deliverability performance. What we found is that the email universe is a big, ugly, scary place. The volume of email sent everyday is overwhelming, and most of it is spam. The good news for commercial senders is that they tend to perform better than the rest. Why? Their attention to email best practices is paying off. The bad news is that lots of good email gets blocked along with the spam and phishing scams. Continued vigilance is essential to ensure that permission email is easily identified as legitimate. |
