Sender Score Certified Increases Email Deliverability by more than 20%
Sender Score Certified, the world's leading email accreditation program, increases inbox delivery at more that 35,000 domains, averaging a 21 percent improvement across accepting ISPs according to a recent Return Path study.
Sender Score Certified is the only proven email accreditation program available today. It works by putting companies through an extensive accreditation process, conducted by TRUSTe as an independent third-party accrediting authority, to verify that senders follow email best practices and have low complaint rates. The program then works as a metawhitelist, used by ISPs and corporate system administrators to ensure that legitimate email gets delivered.
More Mail Reaches the Inbox
After analyzing 100,000 campaigns across clients who were accepted into the Sender Score Certified while already utilizing Return Path's delivery monitoring services, the increase in inbox delivery went from an average of 69 percent to 83 percent with a lift of 21 percent. The average inbox reach for Sender Score Certified participants surpasses 95 percent.
By looking at data across the ISPs known to use Sender Score Certified for companies in this study both before and after program acceptance, clear increases were noted. The study was conducted over a 90-day period. Only ISPs who publicly say they use Sender Score Certified were included in the sample.
Below, see how Sender Score Certified has improved deliverability for specific ISPs who publicly state they accept Sender Score Certified accreditation during the filtering process.
Increased Revenue and Response
For marketers, email deliverability translates directly to the bottom line. With Sender Score Certified, email deliverability rates rise substantially which has a huge impact for participating companies.
Return Path's Sender Score Certified has allowed CoolSavings to improve our email delivery and increase our email program's reputation, says Eric Matza of CoolSavings. We are extremely pleased with the program and consider Sender Score Certified essential in ensuring excellent email delivery for our clients and consumers. Being a Sender Score Certified, combined with Return Path's other delivery assurance solutions, has helped our email deliverability rates climb.
One Return Path client found that its deliverability improved by more than 40 percent after using the Sender Score Certified.
Accepted At More Than 250 Million Inboxes
Currently, more than 35,000 domains representing corporations, ISPs, colleges and filtering packages utilize the Sender Score Certified to determine what mail should be allowed through to the Inbox. Those domains represent more than 250 million email inboxes. All of this increases email delivery rates and erases worry about email deliverability failures at more domains than any other accreditation program.
Methodology
This study was conducted by analyzing data for Return Path delivery monitoring clients before and after they were accredited by Sender Score Certified. Improvement data is for the 90-day period post-accreditation as compared to the 90-days prior. More than 100,000 campaigns were included in the study.
