Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Learn how Direct Agents Inc Drove Highly Targeted Traffic to Their Website
Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience. |
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| Published: |
Jan 16, 2007 |
| Length: |
1 |
| Type: |
case study |
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Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to place their text listings in front of the highest quality audience on websites like PC World, BusinessWeek and Computerworld.Additionally, Direct Agents took advantage of the Marchex Network, a diverse range of vertically focused direct navigation and content destinations offered by Marchex, IndustryBrains’ parent company that pertained to the advertising needs of many Direct Agents’ clients.Download this case study and learn more.
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| | | | | Instant Messaging Marketing, Viral Marketing, Blog Marketing... more, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention, Online Video Marketing, Monitoring and Measurement less | | | | Vertical Search, Local Search, Internal Search, Mobile Search... more, RSS And Feed Directories, Google, Yahoo, MSN / Live Search, Directories, Classified Advertising, Paid Inclusion less | | | | | Usability, Website Navigation, Landing Pages, Google Adsense... more, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting less |
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