Success Story: Direct Agents, Inc.
CHALLENGE:
Direct Agents, Inc., a leading interactive advertising agency that provides marketers with the solutions to expand their presence online and increase ROI. Direct Agents partnered with IndustryBrains with one clear goal: Drive highly targeted traffic to their clients' websites which will lead to an increased number of sales prospects and a higher conversion rate while significantly increase their client retention rate.
CAMPAIGN STRATEGY:
Based on the principle that not all clicks are equal, IndustryBrains' site-specific content targeting solution enables Direct Agents' financial and technology direct marketing clients to place their text listings in front of the highest quality audience on websites like PC World, BusinessWeek and Computerworld. Clicks that are generated from quality content have proven to deliver more targeted leads and customers for marketers.
Additionally, Direct Agents took advantage of the Marchex Network, a diverse range of vertically focused direct navigation and content destinations offered by Marchex, IndustryBrains' parent company that pertained to the advertising needs of many Direct Agents' clients. According to Webside Story, the average conversion rate for consumers who navigate directly to destination websites like those in the Marchex Network is 4.23% versus just 2.3% for users coming from major search engines. "We are very pleased with IndustryBrains' online campaign and its cost-effective leads. The higher conversion rates and return from advertising have proven invaluable to our success," said Josh Boaz, Director of Business Development, Direct Agents.
"IndustryBrains is able to workacross our multitude of premium websites to deliver targeted text ads on the web's most recognized brands such as Computerworld, PCMag, PCWorld, BusinessWeek, Forbes, and Travel + Leisure, to name a few,"said Josh Boaz, Director of Business Development, Direct Agents.
SUCCESSFUL RESULTS:
10-15% Increase in Conversion Rate
On average, conversions for Direct Agents'advertisers have increased by 10-15%. "Our campaigns with IndustryBrains have been very successful in terms of conversion rate and return on investment," said Josh Boaz, Direct Agents."With a higher conversion rate compared to what was seen in many other channels, IndustryBrains' marketing solutions have proven to be strongly effective at acquiring customers for our clients and raising product awareness."
30-40% Increase in Client Spend
On average, client spend has increased by 30-40 % following the implementation of IndustryBrains' site-specific targetingprogram and the Marchex Network program.
Increase in Customer Retention
"IndustryBrains' site-specific targeting and theMarchex Network solutions for advertisers have allowed us to realize the true reach of our online ads through vertically and locally targeted direct navigation and content websites. Their effectiveness was reflected in the increase in customer retention rate which have been seen especially by our clients in the Financial Services and Education verticals," said Sanford Harrison, VP Sales, Direct Agents.
