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Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.

The ABCs of Choosing a CRM System

Since the 1990s, the customer relationship management (CRM) concept has been embraced by the business world as a way to forge, maintain, and improve bonds with customers. Previously, many companies focused mainly on gathering consumer data for their own use. However, once businesses began to understand the value of allowing customers to dialog about their needs, they began implementing more systems that invited customer feedback.

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Published:  Dec 21, 2007
Length:  10
Type:  whitepaper
Tags : 
crm tool, crm solution, crm tools, crm, customer relationship, customer centric, customer-centric, customer data



Since the 1990s, the customer relationship management (CRM) concept has been embraced by the business world as a way to forge, maintain, and improve bonds with customers. Previously, many companies focused mainly on gathering consumer data for their own use. However, once businesses began to understand the value of allowing customers to dialog about their needs, they began implementing more systems that invited customer feedback--even offering rewards such as gifts and incentives for doing so. This decade has seen the growth in customizable CRM software and applications that provide solutions for companies needing to access accurate, real-time customer information throughout their organizations.

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