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How to Ensure That Your Employees
Will Want to Use CRM
P I V O T A L C O R P O R A T I O N
White Paper
E X E C U T I V E As the technologies and demands of the workplace have changed, so too have its S U M M A R Y workers. "Information Workers"-a new breed of information-dependent, technology-reliant, and collaboration-driven professionals-have become prevalent. The decision to go with a CRM solution built to address the needs of information workers is a smart and valuable investment that recognizes the need to help employees work effectively with the deluge of data available to them in today's connected, always-on, real-time workplace. In this paper, learn how with the right CRM solution, information workers can increase productivity, improve customer service, and boost collaboration, while the business simplifies complex processes, increases sales, and reduces costs.How to Ensure That Your Employees Will Want to Use CRM
In today's intensely competitive, rapidly changing environment that empowers your workforce to perform business environment, the need to be market-focused at its peak and use data to its fullest-without having and customer-centric is more critical than at any to become IT experts-to ultimately deliver the high other time in the past. With increased globalization performance and customer satisfaction required to and competition offering customers ever-expanding compete in today's market. alternatives, achieving complete customer satisfaction is the only way to ensure customer retention and corporate success. Furthermore, many organizations The Next IT Challenge: are recognizing that there is a direct link between high performance-another critical business goal-and A Truly Real-Time Enterprise customer satisfaction. The modern organization's ability to produce, collect, As a result, optimal performance must be a core and share information has grown faster than its ability objective of every organization's business strategy. to manage it. Global sourcing, a more connected To improve performance, companies must continually workplace, and the need for enterprises to adopt a real-seek out new ways to empower their employees to time infrastructure-these trends are driving the world work more efficiently and effectively. In this networked toward a future in which "always-on" devices provide a information age, the most essential component to tidal wave of data, forcing companies to contend with performance is an environment that encourages workers an almost incomprehensible amount of information and to effectively use, proliferate, and share information ensuing data-management issues while attempting to to achieve better outcomes, including enhanced remain one step ahead of the competition. Companies productivity and greater customer satisfaction. It is know that with more knowledge should come greater imperative for every organization to gather, retain, advantage, but without the power to make sense of and use valuable information about their customers it all and apply it swiftly, they are missing the very to enhance their business strategies, thereby offering opportunity that increased data presents. customers faster responses, better product and service The ascendance of the underlying technology of the offerings, and more satisfying experiences. "connected workplace," in which people use always-Customer relationship management-or CRM, as it on technologies such as PDAs, smart phones, and MP3 is popularly known-is an approach to achieving players, is being compounded by the trend toward business objectives that facilitates rapid responses globalization and the need for greater corporate to customer needs, leading transparency and accountability. This combination of to healthy and profitable factors will increasingly force enterprises to regularly In this networked information customer relationships. CRM transform their business operations to respond more age, the most essential effectively to time-based competition. component to performance solutions manage knowledge is an environment that and information; they also Sustaining high productivity in the face of these new encourages workers to enable the execution of complexities is a critical challenge as the culture effectively use, proliferate, and activities within and across and dynamics of work evolve. Workers are nearing share information to achieve value chains while suppor... [download for more]
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