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This eBook will explore three major pieces of scientific research that can help you better understand how the way product choices are presented and impact people's brains and behavior.

What makes search so strategic for B-to-B?

B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
Godfrey
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Published:  Oct 24, 2008
Length:  2
Type:  whitepaper
Tags : 
godfrey, search, b-to-b search, b-to-b strategic search, business-to-business search, search engine optimization, seo, search engine marketing



B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.

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