The World of Print Letter
If you can't make your point in one page or less, you aren't ready to write the letter.-Business letter
-Chain letter
-Epistle
-Hate mail
-Introduction letter
-Junk Mail
-Letter of credence
-Letter of credit
-Query letter
-Rejection Letter
-Recommendation letter
-Reference letter
-Love letter
-Open letter
-Poison pen letter
-Letters patent
-Letter of marque
-Letter of inquiry
Newsletter: A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Many newsletters are published by clubs, societies, associations, and businesses, especially companies, to provide
information of interest to their members or employees.
email: email is more conversational than traditional paper-based media.
1. Business email
2. Chain email
3. Hate mail
4. Introduction
email
5. Junk email
6. Service email
7. Event email
eNewsletter: The purpose of an enewsletter is to inform readers of updates to the site and/or provide information relating to the site's topic. Newsletters are also a factor in building and maintaining a relationship with the subscribers by reminding them of the site, urging them to return.
Today your effective enewsletter must encompass:
- A well defined Registration/Opt-in environment (not just Permission)
- A positive Content Reputation inclusive of both Layout and Design (not just Delivery)
- An extention of engagement onto the Website (not just the inside the enewsletter
Addressing these three critical aspects that define the future of your successful enewsletter:
--- CONTENT GURU-- Jim Gawley, Vice President, eMedia, Forbes Advertising & Marketing Group, Inc.
--- DELIVERIBILITY AND RENDERING EXPERT- Deirdre Baird, President & CEO, Pivotal Veracity
--- ENGAGEMENT WHIZ Paul Beck, Senior Partner and Executive Director of Interactive Marketing and Advertising, Ogilvy Interactive
