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Consumer Response to Travel Site Performance

Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.

Email Newsletters: Turning Passive Subscribers into Active Readers

By: Infacta

Just because somebody subscribes to your email newsletter doesn’t mean that they read it. Here are 3 tips to turn your passive subscribers into active readers.

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Published:	Jan 22, 2007
Length:	6
Type:	whitepaper

Tags :

subscribers, email subscribers, audience engagement, email marketing, deliverability, loyalty and retention

Just because somebody subscribes to your email newsletter doesn’t mean that they read it. Sometimes, there just isn’t enough time in the day to read everything that comes into our inbox. Our email inbox is not dissimilar to a search results page. The screen fills up and we select several items from it to investigate further. So how do you ensure that your email newsletter is one of those items selected? Here are 3 tips to turn your passive subscribers into active readers. Listen to this podcast to learn more.

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