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Talk To Me:
3 Examples
of How Interactive Conversation
Can Help Drive Sales & Enhance
the Brand Experience
How your site's personality can drive sales,
reduce costs, increase loyalty and forge
an emotional connection between your
brand and the consumer.
F or Innovators, Creative Professionals
and anyone interested in creating more
delightful Web experiences. Foreword by Amanda Lannert, President of The Jellyvision Lab Consumers ask: T R Y I T. Is there something captivating and/or relevant for me to click? Is Interactive . Do I understand this site's message? Conversation . Does this online experience make me feel good? Right for Your Business?Oh wait. NO THEY DON'T.
Did I say "consumers"? I meant Marketing People. And robots. Actual consumers ask:
. Can you give me the help I need?. Wait. Which one is best for me?. What will this cost, total, with tax?. How do I know I'm not making a mistake?
Consumers, by which we mean "human beings like yourself," tune out when sites are irrelevant, impersonal, or confusing. Their eyes get glossy and their minds wander, just as yours did when you read the first three bullets on this page-it's thoughtless junk-speak that, in attempting to be universally true, instead universally fails to make a real connection.
The three scenarios on the following pages explain how Interactive Conversation-our approach to personal-izing a website-can drive revenue by increasing loyalty and creating buzz. This unique, rich media experience gives consumers the feeling that they're speaking with a real human being who's attentive to their needs, rather than to the needs of somebody's marketing department. It's a chance to "talk 'em through" the sale, even if they're in an early research mode, in a low-pressure, totally demand-driven scenario.
As a bonus, Interactive Conversation instills trust in customers, keeps sales and CR reps off the horn, improves lead quality and conversion rates, and builds brand recognition and favorability. Turns out, being a good listener and speaking plain English goes a long way toward closing a deal.
A couple of jokes don't hurt either, but we'll save that for the next whitepaper.
Amanda Lannert, PresidentThe Jellyvision Labnteractive Conversation is a rich media experience that creates the illusion that there's T R Y I TInteractive a person just behind the screen speaking with the visitor. These Conversations have a I ConnectEDU Conversation personality that's unique to your company-funny, edgy, down-to-earth-whatever tone Defined best connects with the target audience.
Like your company's real life salespeople and customer reps, the virtual host of an In-teractive Conversation adjusts in real time to customer needs. The customer answers a question ("Do you want to know more about this product, or are you ready to purchase it?") and the Conversation responds ("Ready to purchase? Great! Let me show you your delivery options.").
Not just customer needs but business needs, such as lead qualifying and scoring, are met with ease in the natural flow of a Conversation. You need to know a little more about a prospect before calling them? It's as simple as asking a question or two. "Do you make purchase decisions in your company, or do you recommend purchases to someone else?"
A single Interactive Conversation can provide any number of calls to action-access to white papers, product selection and purchase, or simply an opt-in for follow-up offers or follow-up contact. Again, the trick is listening to customers and responding in a clear, engaging and relevant manner-if they're not ready to buy your doodad, stop trying to sell it to them, and offer them some other options instead.
User responses, completion rates, time spent per question-it's all automatically tracked so the Conversation can be continuously optimized to improve performance.
And in terms of integration, Interactive Conversations can be launched via those same avenues you're already using to reach your prospects: paid search, display/banner ads, outbound email campaigns, TV, direct mail, and so on.
page 2 ©2009, The Jellyvision Lab, Inc. Tel: 954.695.0844 0012Interactive
Conversation So, let me ask: Are you in marketing, Illustrated sales, or some other department?
Sales. Excellent. How 'bout I give you... [download for more]
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