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10 Really Good Reasons to use Predictive Analytics

White Paper Published By: SPSS, Inc.

This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.



Tags : 
spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence

SPSS, Inc.
Published:  Mar 31, 2009
Type:  White Paper
Length:  2 pages

When you marry a good database Bwith SPSS as the analytical package, R0049"there isn't much you can't do. -0 209- L ewis Clemmens Marketing Database Architect "Miami Herald Publishing Company

SPSS Statistics has become a powerful 1Really0 good ally in the battle for efficiency. " Find out more about - D r. Val Vandivar reasons to use SPSS Inc.'s software.Director, Market Analystics "Market Directions Call 1.800.543.5815 Predictive analytics www.spss.com/spss
SPSS Inc. is a worldwide provider of predictive analytics software and solutions.
To find out more about predictive analytics software from SPSS Inc., call 1.800.543.5815 or visit www.spss.com.reasons you really need predictive analytics.
10
Get a higher return on your data investment See your assumptions in action Discover unexpected opportunities1 Your organization has a significant investment in data- 5 Advanced analytical methods give you the tools to develop 9 Your organization can use predictive analytics to respond data that contains critical information about every aspect hypotheses about your organization's toughest challenges with greater speed and certainty to emerging challenges of your business. Today more than ever, you need to and test them by creating predictive models. You can then and opportunities, helping you to keep pace in a constantly-get the best return on the data you have collected-and choose the scenario that is likely to result in the best changing business environment. predictive analytics is the most effective way to do this. outcome for your organization. Predictive analytics combines information on what has happened in the past, what is happening now, and Guarantee your organization's competitive what's likely to happen in the future to give you a Empower data-driven decision making 10 advantagecomplete picture of your business. 6 Better processes help people throughout your organization Predictive analytics can drive improved performance in make better decisions every day. Predictive analytics every operational area, including customer relations, enables your organization to automate the flow of supply chain, financial performance and cost Find hidden meaning in your data information to match your business practices and deliver management, research and product development, 2 Predictive analytics helps you maximize the understanding the insights gained through this technology to people and strategic planning. When your organization runs gained from your data. It enables you to uncover hidden who can apply them in their daily work. more efficiently and profitably, you have what it takes to patterns, trends, and relationships and transform this out-think and out-perform your competitors.information into action. Build customer intimacy7 When you know each of your customers or constituents Look forward, not backward intimately-including what they think, say, and do-you 3 Unlike reporting and business intelligence solutions that can build stronger relationships with them. Predictive are only valuable for understanding past and current analytics gives you a complete view of your customers, So why wait?conditions, predictive analytics helps organizations and enables you to capture and maximize the value of look forward. By leveraging sophisticated statistical and each and every interaction.modeling techniques, you can use the data you already Contact SPSS Inc. at have to help you anticipate future events and be proactive, rather than reactive. 1.800.543.5815Mitigate risk and fraud8 Predictive analytics helps you evaluate risk using a Deliver intelligence in real time combination of business rules, predictive models, and 4 Your business is dynamic. With predictive analytics, information gathered from customer interactions. You you can automatically deploy analytical results to both can then take the appropriate actions to minimize your individuals and operational systems as changes occur, organization's exposure to fraudulent activities or high-helping to guide customer interactions and strategic and risk customers or transactions.tactical decision making.
Predictive analytics help you make better, faster decisions, giving your organization a significant competitive edge.... [download for more]

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