ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
Z M A G S | C U S T O M E R C A S E S | C O N O C O P H I L L I P S
Electronic News You Can Use Y Y Y Y Y Y XXXXXSolution XXConocoPhillips has been using Zmags to efficiently XXXdistribute electronic newsletters since February, 2008. XX4 JN QM XJG Each week, ConocoPhillips U.S. Marketing publishes JF EF X 1 VC XMJ TI JOH Xfive versions of their newsletter, "News You Can Use", Xfor various target groups. The newsletters are easily cre-ated within the Zmags Publicator - an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
"The main reason for choosing Zmags was to give our news- "Tracking is invaluable to us. We used to ship PDF files, but letter a more professional look and feel. But Zmags is much using Zmags gives us the tools we need to effectively man-more than just a neat-looking publication. To us, it is a pow- age our publication. The additional time we spend convert-erful tool that helps strengthen our relationship with our ing PDF files to interactive newsletters pays off multiple customers. The integrated reader tracking shows us exactly times, when the readers browse, read and click around in our what content works, and what does not. This is the greatest newsletters."benefit of Zmags' e-publishing solution."Neil Weingarten, Director of Marketing Extranet at ConocoPhillips About ConocoPhillips:ResultsOnce a newsletter is sent, ConocoPhillips U.S. Market- ConocoPhillips is the third-largest integrated energy ing Extranet team can closely monitor the audience company in the United States based on market capi-behavior. Marketing tracks the number of readers, the talization, oil and natural gas reserves and produc-most popular pages and gets a visual overview of ex- tion. It is the fourth-largest refiner in the world, with actly where the readers clicked within the online news- a worldwide refining capacity of 2.7 million barrels per letter. Benchmarking is vital to ConocoPhillips, and the day. It is the sixth-largest worldwide reserve holder of reader statistics enables them to accurately measure the non-government controlled companies, with 10.6 bil-results week by week. The Zmags Statistics tool pro- lion barrels of reserves and production of 2.3 million vides a complete reader analysis every week. barrels of oil equivalent per day. The company has operations in approximately 40 countries, with ap-proximately 32,600 employees worldwide.
ConocoPhillips is a PublicatorPro client.
3 Tracking is invaluable to Conoco Philips. Zmags built-in analytics enables accurate measurement of results and benchmarking. Z M A G S | C U S T O M E R C A S E S | V A N C O U V E R , C O A S T & M O U N T A I N S
Vancouver, Coast & Mountains
Climbs Higher Using Zmags
Y Y Y Y Y Y XXXXX"Vancouver, Coast & Mountains" is one of the ing solutions, the creators of the yearly travel guides XXXsix regional destination marketing organiza- were frustrated by the lack of control they had in the XXXtions in British Columbia and publishes its development of each digital issue. X4 JN QM XJG JF EF X 1 online travel and tourism guides exclusively VC XMJ TI JOH XXusing Zmags' solutions. What they required was an all-inclusive, easy-to-use so- lution that offered tracking and multimedia benefits Imagine a place where sensory overload is a common not seen in the average digital publishing realm. It vacation occurrence. Remarkable skylines welcome you wasn't hard for them to find what they were looking from all directions and you are filled with wonderment. for in Zmags.Visitors to Vancouver, Coast & Mountains digital pub-lications experience all of the above and more. The pos- Solutionsibilities are endless and you would be hard pressed to "What we quickly saw in the Zmags Publicator Pro was think of an activity or an experience that the Vancou- something which could be managed in-house and could ver, Coast & Mountains Tourism region can't provide drive more traffic to our online publications. The addition through the digital pages of their travel guides or live of link tracking, readership stats and multimedia integra... [download for more]
