| INFORMATION |
| Published : |
May 01, 2006 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
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Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper. |
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