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The Top Five Benefits of Video Conferencing

White Paper Published By: Polycom, Inc

In today's globalized economy, travel is often a prerequisite for leveraging new market opportunities. Journeying to distant locales to engage in face-to-face interactions with customers, partners, and colleagues is a timehonored business ritual, and nothing will ever replace the immediacy and impact of live interactions. But a large percentage of routine or regular business trips - with all their attendant expense - can be eliminated by communicating over video. With vast improvements in quality, availability, and ease of use, and with the ability to interact and share content in high definition, today's video conferencing is as close to "being there" as one can get without actually making the trip.



Tags : 
roi, travel costs, collaboration, video conferencing, increase productivity, human resources, global staffing, telecommuting

Polycom, Inc
Published:  Jan 27, 2009
Type:  White Paper
Length:  2 pages

The Top Five Benefits of Video
Conferencing
Based on conversations with customers, existent communication between individuals analysts, and value-added resellers, listed residing in different locations. Most teams below are the top benefits video interact via phone, email, IM, or workflow conferencing delivers to most applications. However, with 80% of communication consisting of non-verbal, visual organizations: cues, the ability of teams to understand, process, and collaborate over distance via Reduced Travel Cost these methods is at best halting, and at worst, In today's globalized economy, travel is often a severely impeded. Wherever video is added to prerequisite for leveraging new market a meeting, participants are more likely to stay opportunities. Journeying to distant locales to focused, because they can be seen as well as engage in face-to-face interactions with heard. Expressions of satisfaction, concern, customers, partners, and colleagues is a time- confusion, understanding, etc. can easily be honored business ritual, and nothing will ever seen and addressed, speeding and informing replace the immediacy and impact of live the group more effectively than myriad emails, interactions. But a large percentage of routine voicemails, and IMs. The result: decisions or regular business trips - with all their made faster, projects completed sooner, and attendant expense - can be eliminated by productivity increased across the organization. communicating over video. With vast improvements in quality, availability, and ease Improved hiring and retention of top of use, and with the ability to interact and share content in high definition, today's video talent conferencing is as close to "being there" as one Hiring processes can be very lengthy and costly, can get without actually making the trip. especially when candidates are located in other cities or when multiple people are involved in Travel reduction is the easiest expense to the interview process. Organizations with video calculate when determining ROI of a video conferencing systems in their offices can conferencing investment. Fundamentally, reduce expenses and time by bringing video ROI calculates the number of trips taken candidates into the nearest facility and annually, multiplied by the cost (transport to allowing interviews to be conducted both in and from the airport, flight, per diem, salary of person and over video. Video interviews can time lost in traveling) vs. the investment in the also be recorded, enabling persons unable to video conferencing solution (equipment, be part of the live interview process to see and service, training, network). The majority of evaluate the candidate over video. organizations will see a single outlay of annual travel expenses far outweighing the entire Video communication impacts employee video conferencing investment, easily justifying retention just as positively. Examples include the implementation. improved cooperation by allowing remote employees to become closer faster with other team members; helping employees retain Increased productivity across dispersed work/life balance by mitigating travel so they workforces and teams can spend more time with their families; Dispersed work forces and project teams allowing employees to work partially or full present many challenges, none more so time from home, to alleviate the impact of misunderstood, lost, slow, or simply non- commuting; or simply engaging in real-time
1
face-to-face interactions that are richer and video to communicate, engage and interact more fulfilling than any alternative short of a with another across distance at any time, from live in-person meeting. wherever they are. Sustained competitive advantage For more information about how your Video communication offers multiple paths for organization can benefit from video creating and maintaining competitive conferencing, visit us at: advantage. Teams communicating over video share knowledge more widely, resulting in http://www.polycom.com/telepresence faster and more informed decisions that reduce the time to market for new products and services. Support teams leverage video to create more personal, one-to-one relationships with their customers, encouraging a loyalty far beyond the capabilities of a traditional call center agent. Manufacturing organizations use video conferencing and con... [download for more]

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