Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.
So how do you expand your customer relationship management strategy to engage social customers? Find out in this Sage-sponsored White Paper: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Written by Brent Leary, a CRM industry specialist, it explains how to integrate social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.
*Cone 2008 Business in Social Media Study
A CRM Essentials, LLC White Paper Brought to you by Sage CRM Solutions
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer By Brent Leary, Partner CRM Essentials, LLC October 2008
Contents
8cu0s%to fmeeelri ningt seorcaial media will add real value to Introduction 2 ctions.
Social CRM - Turning Content into Conversations and Relationships 2 Social CRM vs. Traditional CRM: A Tale of the Tape 3 Best Practices and Considerations 6 Summary 8 Resources 8
About the Author 9 W
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