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Successfully extend CRM to your mobile workforce

White Paper Published By: Sage SalesLogix

Workforce mobilization has become a key competitive requirement for most organizations. However, enabling mobility is more than just providing laptops and mobile phones to users and sending them out into the field. It's about selecting the appropriate technologies and developing the right user experience. Harness the Competitive Advantage of Your Mobile Workforce through Sage SalesLogix Mobile White Paper will walk you through the emerging mobile CRM landscape to help you better understand the benefits you'll reap from deploying a mobile CRM solution, as well as the key requirements you'll need to consider to successfully move forward with your mobile CRM initiative.



Tags : 
crm, customer relationship management, customer centric, saleslogix, user center design, mobile crm, customer-centric, customer service

Sage SalesLogix
Published:  Apr 03, 2009
Type:  White Paper
Length:  15 pages

Sage SalesLogix I White Paper
Mobile CRM
Harness the Competitive Advantage of YourMobile Workforce through Sage SalesLogix MobileSage SalesLogix MobileTable of Contents
Executive Summary................................................................................................1Introduction.............................................................................................................1What is "Mobile CRM"............................................................................................2 Unique Advantages of Smartphones for Mobile CRM........................................2 Key Business Challenges Addressed by Mobile CRM.......................................3 Business Benefits of Mobile CRM.....................................................................3Seven Key Considerations for Your Mobile CRM Solution.................................4 Introducing Sage SalesLogix Mobile....................................................................6 Bringing Sage SalesLogix to the Small Screen..................................................7 Enabling Information at Your Fingertips - Anytime, Anywhere............................9 Works the Way You Do.....................................................................................9 Securing Your Customer Information...............................................................10 Delivering Low Impact, Incremental Updates...................................................10 Centralizing Administration for Technical Ease.................................................11Building the Case for Mobile CRM in Your Organization..................................11Conclusion.............................................................................................................12

Mobile CRMSage SalesLogix MobileExecutive SummaryWorkforce mobilization has become a key competitive requirement for most organizations seeking to create greater intimacy and presence with customers. However, enabling mobility is more than just providing laptops and mobile phones to users and sending them out into the field. It's about selecting the appropriate technologies and developing the right user experience so users can be productive and take advantage of this new work paradigm. This is why extending key business applications like CRM to increasingly ubiquitous smartphone environments, like BlackBerry and Windows Mobile devices, has become critical to successfully tapping into your mobile workforce.This whitepaper will walk you through the emerging mobile CRM landscape to help you better understand the benefits you'll reap from deploying a mobile CRM solution, as well as the key requirements you'll need to consider to successfully move forward with your mobile CRM initiative.
IntroductionWhile users have been able to access basic contact details on devices for some time, truly mobile CRM is a new frontier that holds great potential to significantly transform the way mobile users can connect to and interact with business-critical information-driving revenues, productivity, and customer satisfaction. Today's front-line, mobile field professionals are finding themselves in everyday situations that require an extended CRM environment that works the way they do, when they need it. As part of its 1progressive Anywhere Workforce Experience strategy , Sage recognizes the importance of taking CRM "mobile" and providing its customers with a comprehensive set of native Sage-owned and supported tools and technologies.Now that desktop CRM has established itself and proven its value in most business environments, IT departments are now being tasked to extend CRM to a mobile workforce who is rapidly growing accustomed to smartphone devices that are always-on and allow them to always be connected.

1 Sage CRM Solutions 2010 Strategy, March 2008
Mobile CRM 1Sage SalesLogix MobileWhat is "Mobile CRM"?Mobile CRM is about taking advantage of the latest smartphone technologies to introduce CRM into "Mobile CRM is about leverageing the unique key customer situations where notepads, napkins, or human memory currently dominate. These are advantages enabled by situations where laptops either stay in their bag or are even left back at the office-situations where mobile technologies to information exchange is still needed, but not always effectively retrieved or captured. help realize organizational For the... [download for more]

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