Learn how T-Mobile uses an online employee community to:
* improve overall effectiveness of their direct sales team
* quickly react to market pressures
* overcome obstacles in a highly competitive market
* capture feedback from sales teams to improve product and marketing offerings
T-Mobile is one of the largest telecommunications providers in the world, with over 36,000 employees and over 32 million customers in the US alone. One year ago, T-Mobile began an initiative to overhaul how it trained, informed, and connected with its enterprise sales team. The goal of this overhaul was to empower its sales force with the latest in product, market, and sales information by engaging the team in interactive conversations leveraging social business software. 6 months into the program, T-Mobile is seeing tremendous results.
