Like other retail websites, Debnroo's challenge is twofold: 1) attracting visitors and
2) converting visits to sales. TRUSTe is a recognized consumer facing endorsement
brand. The TRUSTe Trustmark helps increase sales by boosting customer confidence
in Web retailers' websites. TRUSTe helps both major brands and small businesses
build confidence with customers by protecting the privacy and security of their
personal information.
TRUSTe CASE STUDY:Increasing Retail Conversions
TRUSTe Seal on Debnroo.com
Debnroo.com is an online retailer, specializing in home, garden, and pet products, ABOUT TRUSTe and generating more than $1 million in annual sales. Debnroo's founders have TRUSTe Privacy Seals carefully chosen products that meet their high quality standards. The company help consumers click with differentiates itself from competitors with strong customer service and fast shipping.confidence by guiding them to trustworthy Web sites.
Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protect confidential user information.
Half of the top fifty Web sites are certified to TRUSTe's leading prac-tices including leading retailers, Apple, eBay, Cabela's, Best Buy, Audible, LeapFrog, Microsoft and Yahoo!. Like other retail websites, Debnroo's challenge is twofold: 1) attracting visitors and 2) converting visits to sales. TRUSTe is a recognized consumer facing endorsement To find out more about brand. The TRUSTe Trustmark helps increase sales by boosting customer confidence privacy... in Web retailers' websites. TRUSTe helps both major brands and small businesses build confidence with customers by protecting the privacy and security of their personal information.CONTACT USTRUSTe55 2nd Street 2nd Floor INDEPENDENTLY TESTING THE SEALSan Francisco, CA 94105 Debnroo displayed the TRUSTe seal in the header of every page of its site and 415 520 3400 tel conducted an A/B test using TRUSTe's free program. Testing partner Amadesa 415 520 3420 fax measured the results. The Amadesa testing allows the merchant to not only confirm www.truste.com statistical relevance, but also measure the dollar increase in sales and average order value.
RESULTS CONFIRM THE BENEFITAs a result of displaying the TRUSTe Trustmark, sales to Debnroo visitors who saw the Trustmark were 29 percent higher.
Based on its successful test results with TRUSTe certification, Debnroo decided to display the TRUSTe Trustmark on its Web site full time. The company's sales continue to grow; customers are confident that Debnroo will protect the safety of their personal and financial information. Visit www.debnroo.com for more information.
"At Debnroo, the results we've seen with TRUSTe are fantastic. Since we've been using the TRUSTe SEAL on our site, our conversion rates have increased significantly." -Andy Mowery, Founder, debnroo, inc.... [download for more]
