Rich Media for B2B Marketing: The Emergence of Intelligent Digital Sales Collateral

Rich Media for
B2B Marketing:
The Emergence of
Intelligent Digital
Sales Collateral
Flimp Media, Inc.
www.flimp.net
2 Hayden Rowe St.Hopkinton, Ma 01748
R I C H M E D I A M A R K E T I N GRich Media for B2B Marketing:The Emergence of Intelligent Digital Sales Collateral
Table of Contents
Abstract 1
The Use Of Rich Media For B2B Marketing 1
What is Rich Media? 1
How Can Rich Media Benefit B2B Marketers? 1
Why Aren't More Marketers Using Rich Media? 2
The Emergence of Intelligent Digital Collateral 3
What Intelligent Digital Collateral Is Not 3
What Intelligent Digital Collateral Is 3
Interactivity 4
Online Distribution 4
Measurability 4
Critical Components of Intelligent Digital Collateral 5
Engaging Content 5
Portability and Universal Accessibility 5
Intuitive Viewer Controls 6
Viral Capabilities 6
Ease of Use and Modification for Marketers 6
Conclusion: Sales and Marketing with Intelligent Digital Collateral Is Here 7
Flimp Rich Media - A New Technology Platform For Rich Media Direct Marketing 8
Flimp Solves the Rich Media Marketing Problem 8
The Fusion of Marketing, IT and Creative 8
The FLIMP Analytics Advantage 8
Your Content, and only Your Content 9
About Flimp Media Inc. 10RICH MEDIA FOR ONE TO ONE MARKETING: THE EMERGENCE OF INTELLIGENT SALES COLLATERAL 1
The Use of Abstract
Rich Media for
B2B Marketing
HIS WHITEPAPER describes the Temergence of Intelligent Digital Sales Collateral (IDC) as a valuable new web application for B2B direct marketers and sales organizations. Specifically, the report discusses how rich media and video can be combined with web analytics to create a new kind of "intelligent" sales and marketing collateral that tracks and reports detailed viewer interactions, responses and behaviors by email address. Finally, the Whitepaper defines Intelligent Digital Sales Collateral and outlines the critical components for its HIS REPORT, WHICH describes the emergence of Intelligent Digital successful implementation and use. TCollateral (IDC) as a valuable top-line segment of the overall That being said, when we say rich media and video marketing category, discusses how rich media "rich media marketing," the natural marketing isn't just for advertising anymore. The report discusses reaction is to assume that we are the applications and benefits of rich media for B2B direct marketing discussing rich media advertising, as and communications and specifically for creating intelligent sales that is the most common application and marketing collateral that can track and report detailed viewer of rich media marketing. Web engagements, responses and viral forwarding activity by email address. advertising however, is only one This report also explores how new technologies are enabling users segment of the rich media marketing to create, distribute and measure effective rich media marketing spectrum. This white paper discusses campaigns without programming or advanced technical skills.the application of rich media for B2B After years of development, inexpensive rich media marketing marketing and sales collateral. and analytics solutions for direct response marketing, sales and communications are finally here. The concept of Intelligent Digital Collateral presents exciting new opportunities for B2B marketers What Is Rich Media? and salespeople who are now able to use engaging, interactive, and intelligent digital collateral in their daily communications. Rich media It may be helpful here to define marketing has created a whole new ballgame for B2B marketers and exactly what we mean when salespeople with an entirely different set of rules. This game is one that we say rich media. Rich media every B2B marketing, communications and sales professional needs to is generally defined as a broad- be playing in order to drive higher engagement and response rates with range of interactive digital media instantly measurable analytics and results.that exhibit dynamic motion, taking advantage of enhanced sensory features such as video, audio and animation. In most cases rich media More Effective Richer Mediumsis Flash or Fla... [download for more]