Video Landing Pages: A Powerful New Email Marketing Application

Video Landing Pages:
A Powerful New Email
Marketing Application
R I C H M E D I A M A R K E T I N G
Flimp Media, Inc.| 2 Hayden Rowe Street | Hopkinton, MA 01748 | Phone: 877.FLIMP.IT (877.354.6748)Fax: 508.974.1776 | Email: jenn@flimp.net | Web: www.flimp.netVideo Landing Pages:
A Powerful New Email Marketing Application
Table of Contents
1 Abstract
1 Video Landing Pages: A Powerful New Email Marketing Application
2 Five Critical Components of Effective Video Email Landing Pages
4 FLIMP® - Simplifying Online Video Marketing
5 Conclusion1 VIDEO LANDING PAGES A POWERFUL NEW EMAIL MARKETING APPLICATION
Video Landing Pages:
A Powerful New Email Marketing Application
AbstractThis report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.Web video marketing is here. It presents exciting opportunities for marketers, communicators and salespeople because interactive audiovisual content is more engaging, interactive and responsive than static email and website content. Just as web video and rich media have changed online advertising in recent years, video and rich media have the potential to change the rules of the game for online direct Exhibit 1. Graphic image and link of a new type of portable video marketing, specifically email and paid search. landing page called a "flimp".As Ian Schafer, CEO of Deep Focus, put it in his commentary, Video's New Rules: Evolve or Dissolve; "It's hard to play a game when the rules constantly versatile and portable enough to be much more to change. However, unlike generations before, consumers than a commercial."marketer-created or brand-sponsored video is now
he same web video trends that other direct marketing application Viewers' interactions with these Tare beginning to disrupt the $60 combines all of these features. marketing messages are captured billion television advertising market Video landing pages are part and stored in a database. Captured are impacting the $150 billion direct of the direct marketing/Internet data may then be used by marketers marketing industry. The integration marketing convergence that includes for analytical purposes relating to of rich media technologies, web email, paid search and social media the effectiveness of the message, video and direct response marketing marketing. Unlike videos, Video for viewer feedback, and for lead are propelling the development of landing pages provide an opportunity generation purposes. The three a new direct marketing application: for viewer interaction and response essential elements for successful video landing pages. together with the capability to email marketing using video landing Landing pages are typically used to capture and measure viewer activity pages are:focus viewer attention on a specific offer or information, either editorial .??Interactivity: An actionable, or commercial. Video landing Video and rich media have interactive message containing pages contain audiovisual content the potential to change the audiovisual content and other and typically generate 4-7X higher content elements that provide a engagement and response rates rules of the game for email "call to action".than static image and text contents and paid search marketingcreated with HTML. .??Online Distribution: The ability The emergence of flash video to easily distribute or "push" the landing pages provides a new tool for and response data. In this respect, message to target viewers using email marketers and communicators flash landing pages provide an Internet communications methods.who have seen engagement rates opportunity for interaction that can steadily decline. Flash landing pages be measured by a web analytics .??Measurability: The ability to collect can generate higher response rates component - beyond simple open viewer activity and response data than traditional HTML messages by and click data. in order to measure the result of combining an interactive multimedia Video landing page messages can the marketing effort. video experience with targeted be distributed through a variety of distribution, ... [download for more]