|
UPDATE STATUS
Will Tweet
for Talent
Table of
Contents
2-3 Logging On: What is Social Media? 4 No, This is Not a Trend 5 Social Media's Reach
6-7 From Business Tool to Recruitment Tool: Using Social Media to Update Your Employer Status
8-11 Facebook, Twitter and Linkedin: What to Know Before You Go Viral 12 Niche Sites: Thinking Outside the Facebooks
13 And Don't Forget Blogging: A Quick and Dirty Guide
14 Top 10 Best Practices for Using Social Media to Recruit
15 12 Benefits of Effective Social Media Recruiting 16 Setting Up a Social Media Policy 17 Social Recruiting Success Stories 18 FAQs ® 19 About CareerBuilder
1Logging on:
What is Social media?
Facebook. Twitter. LinkedIn. MySpace. YouTube. Flickr. Wikipedia. These are all social networking sites - and they're all part of what is now known as social media. What differentiates a social networking site from the typical Web site? Where the typical Web site might be controlled by one person or organization, with the purpose of simply pushing out information; social networking sites, on the other hand, invite users to actually respond. In fact, the vast majority of content on social networking sites (or social media) comes from the public itself. Web users have the most control over what content goes on the site, with free reign to log on and post comments, links, photos, videos or responses to other users' posts.
By encouraging interaction among users, these sites create an interactive experience that users do not get from a typical Web site. Charlene Li and Josh Bernoff, in their book Groundswell: Winning in a World Transformed by Social Technologies, describe social networking as a "social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations."
2Logging on: Social Recruiting Success:
What is Social media?(continued from page 2) Yoh
Two years ago, Yoh, one of the largest talent and outsourcing providers in the Over the past few years, however, social U.S., was searching for a new, innovative networking has evolved from a personal way to provide resources to job seekers, interest to a professional one. Increasingly, businesses so the agency embarked on a joint venture are finding ways to promote products and services, connect with with CareerBuilder to build its brand on customers, generate new ones and drive revenue - all through Facebook. Yoh's goals were to provide social media. Even more recently, organizations are using social job seekers a variety of resources to
media not only to generate new customers, but to recruit new enhance the online job search, and increase its brand awareness. In its first employees as well. After all, social media offers the opportunity year working with CareerBuilder to to engage in two-way conversations with job candidates. What create an integrated Facebook marketing better way to know how to attract top talent than to hear directly and recruiting campaign, Yoh received from them? nearly 3.5 million impressions and nearly 4,500 clicks on its fan page through two There's one problem with Charlene Li and Josh ad campaigns. For Yoh's second ad Bernoff's definition of social media: To refer to campaign with CareerBuilder, Yoh has
social media as a "trend" is to insinuate that it received nearly 1,500 clicks. Of those, nearly 700 people became fans of Yoh will go away, but social media is in fact, here to after visiting, making the conversion rate stay. And if you let it, it can be one of the greatest of clicks to fans more than 44 percent.assets to your recruitment process.
3Time spent on social networks 2accounts for 10% of all internet time
4 out of 5 online Americans 1use social technology
2/3 of the global internet 2populations visit social networks
93% of social media users Social Recruiting Success:believe a company should have 4a presence in social media. Bunac
Bunac, a non-for-profit organization that specializes in sending young
No, this is not a trend people on working holidays and volunteer projects, wanted to
100,000,000 YouTube cast a wider net to target a new videos are viewed per day audience as well as push their employment branding to generate
... [download for more]
|
